80% of people will read your headline. But from that headline, only 20% will click through. This is why it is important for you to write headlines for your emails, web pages, and blog posts that will increase your clickthrough rate.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
In this blog post, we will dissect what it takes to write a good headline. Plus also 5 examples of the best headlines that increase clickthrough rates.
How To Write Headlines
Headlines need to have the keyword in it that people are searching for, that’s a given. But just writing a keyword for your headline will not get you clicks.
Headlines that are designed to increase the clickthrough rate, can be called clickbait. Being labeled clickbait has negative connotations with it.
Clickbait negative connotations include being seen as
- Internet scams
- Fake news
- Profiteering websites
Ultimately, clickbait can cause damage to your reputation. In addition to this, you can lose the respect and authority in your niche you once enjoyed.
So, how can you write headlines that are not classified clickbait. Here are 3 simple rules to follow in avoiding being classified clickbait.
- Make sure that the main content relates to what the headline is
- Answer a question
- Focus on benefits the reader will get
Overall, to avoid being clickbait and uphold your reputation, you need to be honest and transparent in every part of your copy. Never ever mislead people into clicking on your post or page and then they are getting copy about something different.
Anyone can write a blog page, email or webpage. But only the few with a good grasp of language can make those words come alive and entrance the readers to keep reading to the end.
Without the ability to articulate what you want to say in your writing, then you will struggle to keep your readers reading. Eventually they will just click off your website or send emails straight to the bin.
Not writing words that engage with readers and speaks to their hearts, will not get any clicks on any offer you are making them. This is just as important in your headlines.
Even though headlines are just a few words long, the language you use is important. Just by placing words that envoke emotions such as
Other power words can also be sensory. Copywriting is typically not just writing how the steak is made or where it comes from. Copywriting would make that steak make your mouth water. Other sensory words are
Just by editing, you can write headlines to include a power word or a sensory word, you can increase your click through rates.
You may have noticed, whenever you are searching for something on Google. Almost every title incorporates numbers at the beginning or end of the title.
People use numbers in headlines for one simple reason: It works!
They work as it makes it easier for readers to visualize the benefit they will get.
Take for example this generic headline
“Simple Salad Recipes”
Now let’s add a number
“7 Simple Salad Recipes”
This tells the reader exactly how many recipes they can expect from the blog, email, webpage, infographic, or video.
Here are a few tips on how to use numbers in your headlines
- Use off numbers
- Use lower numbers
- Keep to the headline promise and have the same amount of points
- Keep straight to the point
- Write your blog first, then write the number of points in your headline
5 Examples Best Headlines Ever
#1 Best Ways To Get X Without X
This type of headline prays on the readers mind to get something they want without taking the hardest route. For example get a bikini body without slaving away at the gym.
#2 Running out of X? Here’s how to fix it!
This headline is going straight into the big pain point people have and offering a quick fix. On this type of headline, you really do need to have some very valuable and actionable content.
#3 Still doing X? You might regret it!
This headline is tapping into fears. Fear that the customer is doing something wrong.
Quickly follow up in the meta description (those words under the title in search results) with why they want to be doing something else instead.
#4 How to do X to get X benefit
How to posts are one of my all time favourites as it is what suits my style for my website. You should always choose a headline type that fits your own website.
The reason why I love how to headlines is that I am teaching people how to do something for a specific benefit.
Such as the headline for this blog. I am showing you how to write headlines. The benefit of this in the headline (of the blog) is how to write your own headlines that sell whatever it is you are offering.
#5 X things I never told you about myself
Headlines that are personal, is letting readers know that you are allowing yourself to be vulnerable and honest about who you are.
In A Nutshell,
Writing a headline needs to engage with your audience from the start. By using the combination of words that provoke emotion and numbers then you have more chance of increasing your clickthrough rate and be part of the top 20% of content that actually gets read.