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WordPress or Wix

WordPress vs Wix | Which is the best platform for your online business?

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WordPress vs Wix. Both are hugely popular website platforms. But which platform should you choose for your online business? We’re breaking down the big differences you need to know including SEO, mobile-friendliness, and pricing.

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.

Crucial Differences To Consider


The biggest difference is that Wix is a website builder where you create a website using a drag and drop system. Wix websites have everything already built-in for you.

WordPress is a content management system that’s more scalable. Although, you may need to brush up on your technical skills. Techy skills so that you can create a website that you develop from scratch.

Which is best for SEO?

With over 640 million websites out there, it can be easy to get lost in that sea of noise.

However, if you choose a website host that optimizes your site for SEO, it is a lot easier to get seen and heard.

WordPress and Wix are both great options to have an SEO optimized website.

Why is Wix Bad For SEO?

It’s no secret that Wix has a bad reputation for SEO. So, how did they get their bad reputation and is it even deserved? Here are 3 reasons why Wix is bad for SEO.

URL Structure

Free Wix sites give you the domain structure of username.wixsite.com/siteaddress. Not exactly something that rolls off your tongue.

For a URL to even start ranking, it needs to be an SEO-friendly domain. Therefore, it’s advisable to upgrade your account with Wix, just so you can get a domain name that is SEO friendly.

WordPress or Wix

SEO friendly domains are quick, short, and snappy. Plus, it also needs to be memorable and easy to remember.

Even Google suggests that you use a maximum of 2-3 words in your domain name. If this is what Google suggests, you need to pay attention to be able to get seen on Google search results.

Site Speed

Speed is a ranking factor for Google. As website visitors want fast loading times and get to what they want quicker.

This is where Wix really falls short. Wix websites take ages to load due to the Javascript file requests.


Once you choose a website template for your Wix website, you can’t change it. This is especially important for those new to creating a website.

WordPress or Wix? Wix templates library

Creating a website for the first time, you think you know what you want. But, what happens is that you change your mind.

Change your mind on the template, as it doesn’t give you the look you want.

Is WordPress good for SEO?

WordPress is primarily known as a blogging platform. Though you can still create an amazing website for your

  • eCommerce business
  • Service based business
  • Coaching business

Or for whatever reason you need a website to put your business online.

The #1 reason why WordPress is fantastic for SEO. WordPress automatically tells Google when you have created a new page or blog post. This allows Google to index you faster and move you up the rankings quicker.

However, there is a secret weapon that WordPress has in doing better SEO.

That secret weapon is their number 1 SEO plugin.

Yoast SEO

WordPress or Wix

Once installed the plugin, you can optimize your pages and posts. You can optimize

  • Tile Tag
  • Slug
  • Meta Description

Plus on the optimization settings, you can tell Yoast SEO the precise keyword you want to rank for. Also on the settings, you can link up the Google Webmaster Tools and other Webmaster tools.

Finally, you can link up your social media profiles. Plus, there is so much more.

Yoast SEO is my favorite SEO plugin to help me understand my SEO and how I can improve my content so I rank better on Google.

Learn more about how you can also improve your Google rankings with Yoast SEO here.

Make your website mobile friendly

Over half of website traffic now comes from mobile devices according to Statista. Meaning that more and more people are clicking onto websites and blogs whilst scrolling on their tablets and smartphones.

So if your website is not suitable to view on a mobile device then you’re going to lose a large proportion of traffic.

Your customers are using smartphones more and more. Especially now as they are browsing whilst on the bus, train, and when they’re out. If they have to wait for your website to load, 40% will leave your website.

Just by people leaving your website quickly, impacts your SEO. Due to people now wanting instant results and information, this will result in lower Google rankings.

Is Wix mobile-friendly?

Wix is becoming more and more mobile-friendly.

To make your website mobile-friendly, you need to go to the top bar of your dashboard.

On the top bar, choose the mobile icon. From there you can create a mobile-friendly site using drag and drop.

Is WordPress mobile-friendly?

WordPress sites are usable on mobiles, but you need a WordPress plugin to make your WordPress site mobile-friendly.

The WordPress plugin I use is accelerated mobile pages which is very easy to use so great if you’re not technically minded.

Accelerated Mobile Pages

Using the amazing AMP plugin, you reduce download time between 15% and 85%.

You can easily find the WordPress plugin on your dashboard and using the keyword accelerated mobile pages.

Once you’ve installed the plugin you can quickly set it up.


There are many pros and cons to using this plugin, so do your research first before you use this plugin. Check that it doesn’t stop you from doing what you need to do for your business.

Pricing plans

With many options available to you. Choosing the right pricing plan for your website can be a minefield. There’s so much to consider.

Wix pricing plan

Here are the pricing plans for Wix.

As a freelancer and online business owner, you may be more naturally inclined to go with the plan for freelancers. But always take a closer look if it’s the right plan for you and your intentions for your website.

WordPress pricing

To have a WordPress site, you need to have a web hosting service.

Web hosting services are like landlords for WordPress sites. You pay a small amount of rent. From there, you can design and give your WordPress site the functionality you require.

Just like if you decide to rent an unfurnished flat. You can design the flat and give it the furniture you want.

As a WordPress site owner, I am with BlueHost and here are their pricing plans.

If you’re interested in having a WordPress site and want to learn more about BlueHost click here on how to build a website with BlueHost.

In A Nutshell,

Deciding WordPress or Wix as your website for your online business can be a tough decision to make. Whilst making your decision, you should look at SEO, mobile optimization, and site speed. Wix can be a great platform when you’re not able to build from scratch. Though, with a WordPress site, you can give it the functionality you need.

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