Freelancers have a WordPress site for one reason and that reason is to get leads. But, if your site is slow to load then potential leads aren’t going to hang around. They’re going to go to your competitor.
Therefore, don’t make the mistake of having a slow site. Learn the tricks and tools to getting your WordPress site to speed up.
Why Are WordPress Sites So Slow?
Common complaints that people have when they get their first WordPress site is that they are slow loading.
There are many different factors that can cause a site to load slowly. These factors include
- Too many WordPress plugins installed
- Images not compressed or optimized
- Redirects to pages and posts that have been deleted
- Not updating your WordPress, theme, or plugins
When you have a WordPress site that is loading slowly this can cause
- Higher bounce rates (people get bored waiting for a website to load and click off)
- Lower conversions (a direct result of higher bounce rates)
- Have an impact on your SEO (Google includes site speed in ranking factors)
So here are 5 tricks to fix a slow WordPress site
5 Tricks To Fix A Slow WordPress Site
Even though I cannot guarantee instead results. Each of these tricks to fix a low WordPress site is worth trying.
Recommended is that you give each one a go. See what impact they have on your WordPress site speed and then move onto the next trick.
Trick #1 Shrink Your Images
Images on your WordPress site could possibly be too large. Image compression is your clear first trick to speed up your WordPress site.
Small images are best for WordPress sites. Smaller images take up less memory space.
Large images take up a lot of space. So your WordPress site has to work harder to load up.
You can resize images by clicking on images you already have on your WordPress library.
Next you want to edit the image and scale it. This is done by changing the pixels width.
Don’t know what your pixel’s width should be? Check out this user guide to images for WordPress sites.
Trick #2 Clear Up Your External & Internal Links
External and internal links are great for SEO and Google rankings. Google loves the user experience a WordPress site gives. External and internal links improve on the user experience.
External and internal links need to be kept up to date and audited regularly. As sometimes, a link can lead to a page or post that no longer exists.
Clearly, this itself would lead to a poorer user experience and higher bounce rates.
To help you fix these links that are broken, I recommend that you install the plugin ‘Broken Link Checker‘.
After you install and activate the plugin, it will appear on your dashboard.
On your dashboard, you can see if there are any broken links. From there you can check the broken link yourself and see what issue you can resolve yourself.
Trick #3 Optimize For Mobiles
Clicking on your mobile to a website, you see that the layout is different. Navigation is different and popups are different, for example.
To optimize your WordPress site for mobile, you need a plugin that can do this.
The plugin that I recommend for optimizing your WordPress site for mobiles is AMP for WP.
To use AMP for WP plugin, firstly install and activate it. Next, go to the settings and choose what you want to be optimized.
For example, I have posts and pages optimized. Plus, I have the plugin working alongside the Yoast SEO plugin.
This helps with the SEO, which as I ‘m sure you know is vital for website traffic.
Trick #4 Clean Up Your Plugins
Throughout your time using a WordPress site, you’re going to have various needs.
You could choose a plugin for capturing leads, then decide to get a different one. Or not need one altogether to capture leads, but get leads in a different way.
Whatever is happening for you, your freelance business and your requirements for your WordPress site, you need to do this.
Deactivate and delete any WordPress plugins that you are no longer using.
By removing plugins you’re no longer using, you free up space. Remember a WordPress site that has too much going on do take longer to load.
Longer to load equals higher bounce rates and lower conversions. So, remove those plugins completely that you no longer use.
Trick #5 Change Your Web Hosting Service
Changing your web hosting service, is a big leap and why it’s the last trick I recommend.
A different web hosting service can help you. When choosing a web hosting service with a stellar customer support service, you can get the help needed in improving your WordPress site.
Page Speed Test Tools
As promised, here are 8 tools to improve your page speed.
8 Page Speed Tools
Tool #1 Google PageSpeed Insights
Google gives you a tool, for free to check your WordPress site page speed.
This powerful tool analyzes your site and gives you suggestions on how you can improve on it.
Tool #2 Pingdom Speed Test
Pingdom speed test uses a visual system. Helping you to quickly identify the big problems. Thus, you can fix the problems quicker.
Tool #3 GT Metrix
GT Metrix is a tool aimed at improving user experience. It does this by analyzing your WordPress site for errors and measures the sites performance.
In A Nutshell,
Speeding up your WordPress site is vital to reduce your bounce rate and increase your conversions. Simply put, website visitors stay on your site and become a lead.
If you’re unsatisfied with the level of support in your current web hosting service. Click here to learn how you can move your WordPress site to one with unbeatable customer support from day 1 all for free.