Want leads for your freelance business? Build a WordPress landing page using GetResponse for freelancers using this guide. Inside the guide, you’ll learn
- What is a landing page
- Why freelancers need one
- How to use GetResponse with WordPress
When starting out as a freelancer, the first thing I wanted was leads. I tried messaging people on social media, pitching on job boards, but I thought how do freelancers get leads without chasing them. Then I found out about landing pages. But I thought landing pages was just about selling a product or getting people to watch a webinar.
After looking around at other freelancers in my niche, I saw that they were using landing pages to get leads.
This truly sounded like a dream. Not trying to get a job on a job board which after 20% fee was just leaving me with what felt like peanuts.
Already having a WordPress site, I went about trying to create a WordPress landing page. But it was a complete fail. After trying and testing many different marketing automation providers, I fell in love with GetResponse.
With GetResponse, I could easily create a landing page, follow-up emails, and integrate it with my WordPress site. Since doing that I no longer had to rely on getting leads from job boards. Although, I still do use job boards occasionally as you can find a real golden nugget sometimes.
But start creating a WordPress landing page with GetResponse. After you do, you will start getting leads without ever having to chase them.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
What is a landing page?
A landing page is simply a page on your WordPress site to convert visitors into leads. Landing pages are created on sub-domains and are standalone pages that are created to target your target market.
Typically, landing pages have one specific purpose and goal. That goal is normally offering a piece of content in the form of an eBook, cheat sheet, or webinar in exchange for their email address. The whole of the landing page is centered around why the landing page visitor should get that piece of content.
That means the focus of the landing page should be on the benefits they get from the lead magnet offer, not the services you offer your freelance clients. In summary, a landing page is a stand-alone page that provides information about one offer and has the aim of turning prospects who visit the page into leads.
Why freelancers need a landing page
As a freelancer, you may be thinking that you don’t need a landing page. You just go out and cold pitch brands or respond to job boards. Therefore why would you need one? It just sounds like not something you should be spending your time on.
But this isn’t true. Having a WordPress landing page will benefit your freelance business.
Let’s take a look at how having a landing page will benefit your freelance business. Let’s say you’re a freelancer offering SEO services. If you create a landing page where you offer an SEO audit of the client’s business for free. You will get leads.
Then after they receive an audit of their business, you can then follow up with them via email. The client has willingly given you their email address so it’s not unethical to email them.
Now think about your own freelance business. What free offer could you give to prospective clients that they want and would entice them to work with you in the future? Next, you want to package up this offer and create a message that shows them the benefits of the free offer.
Focus on the benefits, not the features and you’ll get those email addresses.
How to use GetResponse with WordPress
Install the plugin
To grab the official plugin that integrates GetResponse with WordPress. Head on over to the WordPress tutorial and you can download the plugin for free.
Remember to check that the plugin is suitable for your version of WordPress. You don’t want your site to get problems and have to phone your host’s support line to get your site back up and running.
After you’ve downloaded the plugin, upload it onto your plugins inside your WordPress dashboard. Now you’re ready to set up your plugin so that you’re maximizing its capabilities.
If you just read ‘API key’ and thought, what on earth is that. Then here is a quick breakdown for you so you got a basic understanding.
An API key is a piece of code that allows information to be passed from one platform to another.
So in this instance, you want to get an API key from your GetResponse account. This API key will then tell your WordPress site what email lists you have and landing pages you’ve built on GetResponse.
To find your API key inside Get Response, go to the menu on the top left of your screen. Then click on Integrations and API.
On the next screen, choose API, then hit the blue button labeled generate API key. You can then name your API key so you can track which campaign it’s associated with.
Now copy that API key as you need it back over on your plugin setup.
On the plugin, go to the plugin and paste in your API key. From here, your WordPress site will get details of your landing pages, email lists, and autoresponders.
In A Nutshell,
When you create a WordPress landing page with GetResponse, you’ll be able to gather leads. When you are gathering leads in this way, you’re gathering warm leads. Warm leads as they’re already interested in your services and like you. Therefore, when you follow up with them the conversion rates are higher. Check out the infographic below for the incentives you can use to build your list of leads.