9 Virtual Assistant Skills To Get Hired

virtual assistant skills
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If you want to start a virtual assistant business, you need to master these basic skills so that you build a strong virtual assistant business from the start.

virtual assistant skills

Back at the start of my journey into building an online business, I started a virtual assistant business called Platinum VA. As it was my first business, although I did a degree in Marketing, I had no actual experience of running a business. It was nerve wracking, I didn’t really know where to start, however I was determined to succeed and get my first virtual assistant job.

I started out by creating a profile on freelance marketplaces like PeoplePerHour and Fiverr, this helped me to understand how to attract clients and negotiate with them. Not forgetting how to handle more difficult clients.

After I built up some money and profit, I decided to level up my game. I enrolled in this Virtual Assistant course. After taking the course, I built a large virtual assistant business. I even ended up needing to take on freelancers to keep up with the demand. It truly was worth every penny and I owe it all to my success online.

But you’re here to learn what basic skills you need to master for your virtual assistant business. As when you learn them, you really do start off on the right foot.

9 Skills To Master For Your Virtual Assistant Business

Social Media Marketing

Social media marketing is a must-have skill for anyone who has a business and needs to get it in front of their ideal client. Social media marketing skills are important for virtual assistants to have because it helps your own business and your clients.

Often clients are seeking help with their social media as they need their content

  • Scheduled
  • Repurposed
  • Edited

If your social media marketing skills are lackluster, you can find many resources at Freelancer Lifestyle, books at Amazon, Udemy, and YouTube.

Email Management

You wake up, you check your inbox, and you’re overwhelmed by the amount of emails you get. The same is true of your clients. Well they have even more emails than what you get, and the problem is, they don’t have the time to go through it all.

This is where you as the virtual assistant comes in.

Email management is not just about clicking “archive” or “delete”, it’s a finely tuned symphony of organization and prioritization. Virtual assistants meticulously categorise emails faster than a squirrel stashing nuts for winter.

Also, this virtual assistant skill requires you to synchronize calendars across time zones, making sure your client never misses that important meeting. They’re the navigators of time, ensuring your schedule is as snug as a bug in a rug, snugly tucked between appointments and deadlines.

Lead Generation

Lead generation skills are essential for any virtual assistant business new or old for several reasons.

Firstly, lead generation allows you to actively seek out and acquire new clients, expanding your customer base and increasing your revenue potential. By understanding how to identify and target potential clients, you can effectively market your services and showcase your expertise.

Additionally, lead generation skills enable you to build a strong network and establish valuable connections within your industry, collaborations and referral opportunities. Moreover, being proficient in lead generation strategies helps you stay ahead of the competition, adapt to market changes, and consistently attract high-quality clients to sustain and grow your virtual assistant business.

To get high-ticket clients, here are my top 5 strategies for you:

  • Targeted outreach with cold emails
  • Content marketing
  • Referrals from existing clients or social media platforms like LinkedIn
  • Partnerships with indirect competitors. Get in front of their clients and audience for more referrals.
  • Thought leadership. Get seen as a thought leader in your niche, and you will be seen by more people. Become a thought leader through guest blogging, podcasts, or even speaking gigs.

Ultimately, lead generation skills are the lifeblood of a virtual assistant’s business. Igniting their path to success and unlimited growth by mastering the art of finding and captivating potential clients.

With the power of lead generation, virtual assistants become architects of their own destiny, carving a niche in the market and reaching new heights of achievement.

Project Management

Project management skills is crucial for running a successful virtual assistant business. As a virtual assistant, you’re responsible for handling multiple projects and clients simultaneously, often with strict deadlines.

Effective project management ensures you can prioritize tasks, allocate resources efficiently, and stay organized. Enabling you to create detailed project plans, set realistic goals, and track progress. With strong project management skills, you can effectively communicate with clients, manage expectations, and ensure timely delivery of high-quality work.

Here are the top 5 reasons why a virtual assistant needs project management skills:

  1. Establish clear project objectives
  2. Planning
  3. Communication
  4. Track and manage tasks
  5. Adapt and problem solve

Project management skills are the secret sauce that propels virtual assistants to extraordinary heights in their business.

Time Management

Effective time management is essential for running a successful virtual assistant business.

With numerous tasks and responsibilities, time becomes a valuable resource. By honing time management skills, virtual assistants can enhance productivity and client satisfaction.

Efficiently allocating time allows for prompt response to inquiries, completion of assignments, and meeting project deadlines. It facilitates effective multitasking, ensuring various projects receive adequate attention.

Moreover, managing time efficiently reduces stress and improves work-life balance, preventing burnout. By prioritizing tasks, setting realistic goals, and utilizing productivity tools, virtual assistants can optimize their workflow. In turn, enabling you to maintain professionalism, and build long-term client relationships, ultimately leading to business growth and success.

Here are the top 5 reasons why a virtual assistant needs time management skills:

  1. Increased Productivity
  2. Meeting Client Deadlines
  3. Task Prioritization
  4. Stress Reduction
  5. Business Growth

Time management skills are the foundation of success for virtual assistants. With proper time management, you have the power to transform your business and life.

Embracing effective time management not only reduces stress but also opens up opportunities for personal growth and work-life balance. Imagine the satisfaction of accomplishing more in less time and creating space for what truly matters to you.

Embrace time management, and watch as your virtual assistant business soars to new heights of achievement and fulfilment.


Having marketing skills is crucial for a virtual assistant business for several reasons.

Firstly, marketing enables you to effectively promote your services, reach potential clients, and differentiate yourself from competitors. Allowing you to showcase your expertise and highlight the unique value you bring as a virtual assistant.

Moreover, marketing skills help you build a strong online presence, optimize your website for search engines, and leverage social media platforms to attract and engage with your target audience. Additionally, understanding marketing principles allows you to create compelling content, develop strategic partnerships, and implement effective pricing strategies, ultimately leading to increased visibility, client acquisition, and business growth.

Here are the 5 marketing tasks a virtual assistant needs to do:

  1. Social media management: As a virtual assistant, managing social media accounts for your clients is a crucial marketing task. This includes creating and scheduling posts, engaging with followers, monitoring analytics, and implementing social media strategies to enhance brand visibility and engagement.
  2. Content creation: Producing high-quality content, such as blog posts, articles, and newsletters, is essential for attracting and educating potential clients. A virtual assistant should possess strong writing and editing skills to create compelling content that aligns with the client’s brand and marketing goals.
  3. Email marketing: Building and managing email lists, designing visually appealing newsletters, and crafting persuasive email campaigns are important marketing tasks. A virtual assistant should be proficient in email marketing tools and techniques to help clients nurture leads, promote products or services, and maintain customer relationships.
  4. SEO optimization: Understanding search engine optimization (SEO) principles and implementing them is crucial to improve a client’s website visibility in search engine rankings. A virtual assistant should conduct keyword research, optimize website content, improve page load speed, and work on backlink strategies to enhance organic traffic.
  5. Analytics and reporting: Monitoring and analyzing marketing efforts are vital to determine the success of campaigns and make data-driven decisions. A virtual assistant should track website analytics, social media insights, email open rates, and other relevant metrics, providing regular reports to clients with actionable insights for future marketing strategies.

Virtual assistants possess an incredible set of skills, and when combined with marketing prowess, they become unstoppable forces in the business world. By embracing marketing, virtual assistants can soar to new heights of success.

Empowering you to showcase their unique talents, attract clients who align with their expertise, and build an exceptional brand. Marketing ignites creativity, allowing them to craft narratives, engage with clients on a deeper level, and cultivate lasting relationships.

It’s the catalyst for exponential growth, enabling virtual assistants to expand their reach, unlock new opportunities, and make a meaningful impact in the lives of others. With marketing skills, virtual assistants have the power to transform their businesses.


Having bookkeeping skills is essential for running a successful virtual assistant business for several reasons.

Maintaining accurate financial records is crucial for tracking income, expenses, and overall profitability. It enables effective budgeting, expense management, and informed decision-making. Bookkeeping also ensures compliance with tax regulations, preventing legal issues and potential penalties.

Furthermore, having a clear understanding of financial statements and reports allows virtual assistants to assess the health of their business and identify areas for improvement. Lastly, organized bookkeeping simplifies the process of invoicing clients, managing payments, and reconciling accounts, leading to better client relationships and overall business efficiency.

Ultimately, bookkeeping skills are fundamental for financial stability and growth in a virtual assistant business.

The top 5 things a virtual assistant needs to do with bookkeeping are:

  1. Record and categorize financial transactions: A virtual assistant must accurately record all income and expenses, ensuring proper categorization for easy tracking and analysis.
  2. Maintain a budget: Creating and maintaining a budget helps virtual assistants allocate funds appropriately, monitor spending, and identify areas where adjustments can be made to improve profitability.
  3. Track and invoice clients: Virtual assistants need to keep track of the services provided to each client, record billable hours or project details, and generate and send invoices promptly for timely payment.
  4. Reconcile accounts: Regularly reconciling bank statements, credit card statements, and PayPal accounts with the recorded transactions ensures accuracy and identifies any discrepancies or errors that need to be addressed.
  5. Prepare financial reports: Virtual assistants should generate financial reports, such as profit and loss statements, balance sheets, and cash flow statements, to gain insights into the business’s financial health, make informed decisions, and fulfill reporting requirements for tax purposes or business evaluations.

Maintaining organized financial records helps virtual assistants assess their business’s performance and identify areas for improvement. Providing essential insights through financial reports, enabling informed decision-making and promoting long-term business growth.

Ultimately, bookkeeping skills are essential for financial stability, efficiency, and success in the virtual assistant industry.

Customer Service

Having strong customer service skills is essential for running a successful virtual assistant business. As a virtual assistant, your primary goal is to assist clients and meet their needs remotely.

Effective communication, active listening, and problem-solving abilities are crucial to understand client requirements and provide tailored solutions. Excellent customer service builds trust, long-term client relationships, and leads to positive referrals and recommendations.

When face-to-face interaction is limited, exceptional customer service skills help bridge the communication gap, ensure client satisfaction, and demonstrate professionalism. Ultimately, delivering exceptional service enhances your reputation, differentiates you from competitors, and contributes to the growth and sustainability of your virtual assistant business.

Here are 5 things a virtual assistant needs in their customer service skills:

  1. Prompt and Professional Communication
  2. Active Listening
  3. Problem-Solving Skills
  4. Empathy and Patience
  5. Proactive Relationship Building

Customer service skills are the lifeblood of a thriving virtual assistant business, injecting it with a spirit of excellence and care.

Embrace the power of customer service skills, and watch as your virtual assistant business soars to new heights, leaving an inspiring legacy of success and fulfilment.

Attention To Detail

Attention to detail is crucial for running a successful virtual assistant business.

As a virtual assistant, you’ll handle various tasks, such as scheduling appointments, managing emails, and organizing data. The ability to notice even the smallest details ensures that you provide accurate and error-free work.

As a virtual assistant, here are the top five tasks that require attention to detail:

  1. Scheduling and calendar management
  2. Email and communication management
  3. Data organization and management
  4. Research and information gathering
  5. Proofreading and editing

By prioritizing attention to detail in these key areas, virtual assistants can provide exceptional support and deliver high-quality work to their clients.

Embrace the power of attention to detail, and watch as your virtual assistant business soars beyond imagination.


Basic virtual assistant skills are indispensable in various aspects of business operations. From lead generation and project management to time management, marketing, bookkeeping, customer service, and attention to detail, these skills enable businesses to thrive in a dynamic and competitive environment. By using these skills, you’ll get hired as a virtual assistant.

About Post Author

Alison Wolf

Helping you to build an online business so you have an extra stream of income or quit the day job. Don't forget to follow me on social media using the handle @heyalisonwolf
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