Being an introvert can be a great attribute to have as a freelancer. Introverts attributes tend to include the ability to brainstorm, draft, execute, and deliver projects to clients with ease. As introverts are self-motivated and thrive in more peaceful environments. Peaceful environments that are not filled with endless noise and distractions.
As a self proclaimed introvert, I hate being in situations where I have to talk to new people or be in crowds. Maybe you recognize this in yourself? But don’t worry, we’re not weird. It’s just all part of our DNA as to if we are an introvert or an extrovert.
Instead of constantly fighting to try and stop being what we are. We should learn to find ways in which it can work for us, instead of against us.
Here are 6 pieces of advice fellow female business owners would like to share with you.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
I’d say practice makes perfect. Pitching clients was scary for me at first b/c of my fear of rejection and need for perfection. The more I pitched, the less this fear and this need had a hold on me.
As the creator of #FlourishingIntroverts, I’d sho freelancers how to access their strengths & ‘Inniepowers’ so they can flourish as themselves without pretending to be something they’re not!
Introversion is more about protecting your energy, that being shy. Own that energy and use it your advantage!
I’m an introvert start-up founder and definitely found it hard to get heard (dreaded networking events) and eventually got more comfortable and found my voice!
#5 Treat Trunk
Having CPTSD, ADHD, and pretty severe GAD so I find social situations really stressful hence being a bit of a hermit. So things like awards, podcast interviews & group coaching calls terrified me but I’m gradually mastering them.
Take the focus off themselves but to think more of how their business or skill would help or give hope to someone else.
3 Point Introvert Marketing Guide
This marketing guide for introverts is to help you know where to concentrate your energy. Concentrate your enersy instead of being pulled in all of the different directions marketing can take you.
#1 Manage Your Energy
As introverts our energy is quickly depleted by social interactions. These social interactions can come up in many different ways
- Networking Events
- Going To Shops
- School Runs
Plan ahead what your day is going to be filled with and put in some quiet time so you can recharge your batteries before you need to do something else.
#2 Be Aligned With Your Mission
Mission statements are an essential part of a business. Your mission statement is made up of 3 core components:
- Who you are serving
- What your service is
- Why your service is different
When creating a mission statement it can be easy to create one that you think will be marketable. Yes, you need a mission statement that people can understand and resonate with. Though if you don’t resonate with it, it doesn’t matter. Read on to understand how you can create a mission statement that fits with you as well as your clients.
Introverts tend to be quiet when they feel that they have nothing to add to a conversation. If it’s a conversation that they have a passion about then they are the most vocal people in the room trying to get heard.
Therefore, create a freelance business that matches your core beliefs and values. Doing this will help you to always want to be part of the conversation. Being part of the conversation will increase your visibility. More visibility = more clients and a sustainable freelance business.
Create a mission statement that resonates with your values and core beliefs.
#3 Keep It Simple
Keep it simple is a basic marketing that I was taught from secondary school. Just take one look on social media, and you are bombarded with advice from a wide range of gurus on how to grow a freelance business online.
All of the advice and webinars to watch can be just exhausting, leading to confusion as to who to listen too. Most gurus can be right for their marketing tactic. But you should pick a couple of marketing tactics that are right for you.
An example marketing tactic could be,
- Be active on LinkedIn and getting clients from there
- Go to a network event once a week that has people you enjoy being with and your target market
- Scroll through websites and see which businesses could benefit from your help (download my email pitching templates to get clients this way)
In A Nutshell,
Being an introvert should not stop you from starting and growing your freelance business. I have had a freelance business since 2010 and an introvert. But yet have grown a freelance business with no money into a full time income, so I know that you can too. All you need is to believe that you can do anything.
Anything is truly possible