Sell your product by reeling in your target market by using storytelling in your copywriting. Storytelling in copywriting is a powerful tool that you need to learn. When you learn this must have skill, you’ll be able to hook and reel in potential customers.
Hook and reel them in so they read your blog, email, or landing page and get more sales.
This is a very old tried and tested method of copywriting. Think about all the stories you’ve been told from birth to current day. You’re inundated with stories. Whether it’s stories about a princess or a story you’ve read today in a magazine. We’re constantly being given stories to consume.
Brands of all sizes are using stories. Whether watching an advert, a film. listening to a podcast, or reading a non-fiction book, you’re consuming another story. If you’re a budding copywriting, use your storytelling skills in your portfolio to get clients.
How Do You Get Ideas To Write A Compelling Story?
To write a compelling story for your copy, it takes a great amount of creativity. This creativity begins with choosing a compelling story idea.
A pro tip to coming up with story ideas is to make a list of analogies and metaphors that you can use.
What Are Metaphors And Analogies?
Analogies and metaphors are common expressions that are used globally. When used correctly in your copy, you paint a picture of what you’re writing about.
Common Examples Of Metaphors In Copywriting
- Laughter is the best medicine
- Black sheep of the family
- Time is money
Common Examples Of Analogies In Copywriting
- Life is like a box of chocolates, you never know what you’re going to get
- A good speech should be like a woman’s skirt; long enough to cover the subject and short enough to create interest
- As quiet as a church mouse
To further clarify the difference between metaphors and analogies, an analogy is looking at the difference between two things. Whereas a metaphor is claiming a comparison where one might not exist. To use these metaphors and analogies you need some copywriting frameworks for your storytelling.
Here are the 3 copywriting frameworks to create your storytelling.
3 Storytelling Frameworks To Use In Copywriting That Sells Your Product
Classic Copywriting Framework The Hero’s Journey
Marketer Russell Brunson uses the hero story in his copywriting. Focusing on storytelling to get his audience excited about any new offers he’s promoting.
As part of his affiliate coaching, Russell shares stories about how he started out selling potato guns. From there, Russell tells of his growth and he came to build Clickfunnels.
In fact everything you hear is just stories. There are stories all around us.You hear and read stories on podcasts, videos, and in emails.
The hero story is the classic story you’ll ever hear or read. What hero stories are made up of is
- Painting a picture of the problem a character is currently in
- What the character did to solve the problem
- Life after the problem has been solved
In a classic hero story: the hero is awakened one day to take on a journey to reach a specific goal. During this journey, the hero is full of adversity. At the end, the hero returns from their journey triumphant, stronger, and wiser.Learn more about the hero story and how you can use it with the book Expert Secrets. Learn more about Expert Secrets book right here.
Who Doesn’t Love A Troublemaker?
Whether watching a film, reading a book, or watching a T.V drama. Nothing is more interesting than trouble. Trouble creates drama and attention.
Drama queens and attention seekers make stories more effective and memorable. As a marketer, you can use troublemakers to write what scenario the product is solving.
You could easily put todays situation with the global pandemic in this context.
Example Of A Troublemaker Story
You have the virus closing everything down and killing thousands of people around the world. In the middle of all of this drama with the trouble maker comes the solution. Yes, it’s the various vaccines. These vaccines are then sold to us through pharmaceutical companies.
For writing your own copy, their are 2 ways you can do this. Firstly a build up to being in the problem, and secondly starting the story right in the middle of being in the problem. Ensure that use power words that prevoke emotions and paints a picture of the scenario that’s being told.
Learn more about the trouble maker story and how you can use it with the book Expert Secrets. Learn more about Expert Secrets book right here.
Storytell Those Lightbulb Moments
Have you ever had a lightbulb moment?
You’re trying to solve a problem and scrambling for ideas. Then it hits you. That moment of sudden realisation and you know exactly what to do. Yes it’s that lightbulb moment. Or more precisely, you’ve had an epiphany.
These epiphanies can be great stories to tell. As a marketer, you can use epihanies in sales copy. Marketer Russell Brunson calls this the Epiphany Bridge.
An epiphany bridge is a story that takes your readers through an emotional journey. You’re ultimately telling a story of something that happened at some point in your life. Then you have an epiphany and any problems gone through are fixed.
Can you recall any times in your life where you’ve had these lightbulb moments? How did you feel when you had them?
Whilst you’re writing any form of copy. Whether it’s for a blog, landing page, or even a video. Recall these emotions and you’ll be able to connect with your readers (or viewers) using the Epiphany Bridge. Check out Russell Brunsons book right here where he goes further into the Epiphany Bridge.
In A Nutshell,
Using these 3 frameworks and you’ll be crafting powerful stories. Storytelling in copywriting that hooks and reels in potential customers. Check out the book by legendary marketer Russel Brunson and his book Expert Secrets right here. After finishing the book you’ll be crafting amazing stories for your copy.