Starting a blog is an exciting prospect, but do you even know where to begin? Actually starting a blog can be a rather daunting process. Have a clear strategy to get you started down the right path, you too can create a six-figure income with your blog.
Everyone who’s starting a blog is secretly thinking ‘what’s the secret to building a six-figure blog?’ But the truth is, there is no secret sauce, you just need a strategy. Whether you want to be earning $100 a month from blogging or $10000, you still need the strategy that bloggers worldwide follow to starting a blog.
Because when you lay the right foundations in starting a blog, it will grow exponentially.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
What is blogging?
You may have heard of blogging from seeing books about building six-figure blogs on Amazon or seen videos on YouTube mentioning it as a source of passive income. But you still don’t understand what blogging is.
So let’s get down to the basics.
Blogging is basically content for a website or a magazine-style website that gives information around a specific topic. Topics could be ranging from
These are just samples of just a few topics but you could create a blog on any topic. In fact, it could be on any topic that you can think of.
Is blogging dead?
Mention is blogging worth it in the business world and they’ll say it’s not fuelling the idea that blogging is dead.
But the truth is that blogging is still a profitable venture when you find a very specific topic and build up an audience who wants to know more about the topic.
For example, NerdWallet is a finance blog. that makes its money with affiliate marketing. The founder, Tim Chen start the site with only $800. Today, NerdWallet is worth $500 million.
Other profitable blogs that make $100K per month include
- Yaro Starak
- Smart Blogger
- Making Sence of Cents
- Car Expert
- Good Financial Cents
So is blogging dead? Not if these blogs are still making in excess of $100K a month. Plus don’t forget this is just an example of a handful I’ve found.
There are many other profitable blogs out there that are killing it every month.
How often should you blog?
Asking how often you should blog is a common question. The answer you get is completely different from whoever you ask.
Income School says that you should be publishing a new blog post every day. But then Neil Patel says you should be blogging once a week.
Both sites are profitable so it can be hard to argue with them.
But the most important thing to consider when deciding how often to publish a blog is building your audience and quality.
Let me explain.
Building your audience so that you can drive quality traffic to your blog who are going to read your blogs. Also, you’ve built a relationship with your audience so they’re more likely to trust you and buy the product promoted in the blog.
Quality is the other important thing to consider. If you’re attempting to write a blog post every day but they’re not great then you’re not going to get that traffic and shares of your blog.
So make a writing and publishing schedule where you can really produce your best work that’ll really wow your audience.
If you’re able to do this every day, then create a blog every day. But if you’re surrounded by distractions and client work from your freelance business, then just blog when you can.
Only you know what’s going to work for you. So take a look at your schedule and work out what is best for you even if it’s only once a week.
How is blogging useful for freelancing?
As a full-time freelancer, blogging has been very useful for my freelancing business which is in the digital marketing niche.
So having a blog has helped in many different ways including
- Improving current skills
- Adding new skills in my niche
- Creating a winning freelance portfolio
- Attracting leads that convert into sales
- Generating a passive income
Generating a passive income is important for freelancers. As with freelancing, you’re trading time for money especially if you just have an hourly pricing strategy.
With blogging, you can create evergreen blog posts that your audience love, and monetize your blog. Then watch it generate a passive income whilst you’re working with your clients.
So you end up with a system that helps you to increase your bank balance without taking on more clients.
Before you get started building a blog, you need to find your blogging niche.
How to find your blog niche
To find your blog niche, you need to work out what your passion is and what your audience wants to read about. When you put these two things together you’ve got your blog topic.
So let’s break this down.
What is your passion?
Your passion is something that you love to research, learning more about, and talking about to your friends. Talking about so much that they just expect you to talk about it all the time.
So what are you doing in your spare time and love to talk about with your friends and family. This could be a hobby, technology, economics, or even politics to name a few.
What gets you really fired up and researching all about.
This is your passion and something that creating a blog on is what’ll make your blog engaging to other people who have the same interest. That’s where the next step comes in, how big is the audience?
How big is the audience for your blog idea?
As we’ve uncovered you need to decide how big your potential audience is going to be for your blog.
To find out the answer to the question, you’re going to need to do some keyword research.
Keyword research helps you see
- How big the audience is
- What the level of competition is
- If it’s a rising or declining topic
Create a content strategy
You’ve uncovered what your blog niche is and discovered what problem you’re helping them to solve. Now you need to create a content strategy so that you are doing everything you can to help your reader to achieve their goals.
This is where your content strategy comes in.
To start your content strategy, you need to look at your core topic and break it down into sub-topics.
For example, if you were to start a blog on social media marketing, you would break down that core topic into subtopics. These sub-topics being the different social media platforms that are now your content pillars.
With content pillars, we need to dive a little deeper. Diving a little deeper with keyword research.
Keyword research may sound scary to do if you’re new to creating content for the Internet, but it’s actually not that hard to do. Plus, you can get extra help with this free keyword research coaching.
Getting started with keyword research
To get started with keyword research, simply go to Google and type in your subtopic. Then Google will auto-fill with the keyword for which people are searching.
Told you, it’s easy. Give it a try right now and come back so you learn how to narrow it down and get the best keywords to go after.
Not all keywords are created equally so narrow it down
All keywords that you’ll find have different
- Volume of searches done
- Level of competition
- Search difficulty
As a new blogger, you want to target keywords that have a high amount of traffic but the lowest level of difficulty and competition. So how do you find this out?
Keyword Research tools
There are many keyword research tools out there that give you this data and what’s even better they don’t always cost a fortune. Some of the tools are even free.
You can check out these 5 top keyword research tools for SEO. Check it out and decide which is best for you to create your blog and which fits your budget.
Using keyword research in your content strategy
You’ve been using those keyword research tools, now create a list of the best keywords you’ve found. Typically, I create a spreadsheet on Google and list the keywords.
But don’t just list the keywords, also list the important data such as search volume and competition. Now create a new column titled search intent.
In this column, you want to write a note about the search intent for the keyword. Knowing the search intent will keep you on track of what you should be putting in your blog.
It’s also important to note that you want a variety of keywords for each sub-topic that represent the value ladder.
For example, someone who clicks on a how-to blog is on a different stage of the value ladder compared to the click for the best products for a product.
Boosting your content strategy with internal links
Google loves it when you have internal links as it tells their spiders how each blog relates to each other. What this does for you is boost your SEO.
So in your blogs add internal links where you are linking to other blogs on your site that are relevant to what the user needs.
Get inside the head of your user and think about what else they need to help them solve their problem. This will increase the number of pages your user has visited and if you have display ads, increase your earnings.
You’ve now got a content strategy for your blog and you know what content to create that your audience wants to see.
Build a website
Currently, there are 64 million bloggers using WordPress to build their blog and there are very good reasons for this
- Fantastic content management system
- Keeps you looking professional
- Build your blog to offer ecommerce, coaching and services
- You can customize with themes and plugins
- It’s SEO friendly
- Safe and secure
There are of course many other blogging sites you can use to host your blog, but give WordPress a try first, and then if you decide you hate it take a look around. But you might as well start with the best platform for bloggers.
If you need help building a WordPress site, read here your guide to building a website on WordPress.
In A Nutshell,
Starting a blog doesn’t need to be difficult to do. In fact, when you see the path that you need to follow you can be starting a blog that makes money and becomes a solid business. Just follow the 7 hacks to be building those foundations to starting a blog in 2021.