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Considering starting a website? Then there are 2 hot platforms that you should be looking at. Inside this blog post, we’ll be looking at the advantages and disadvantages of both platforms. So which should you choose? Squarespace or WordPress?

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.

Squarespace

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Before we get deep into Squarespace, here’s a quick overview:

  • Almost 2 million users
  • Provides a clean and modern interface.
  • Good for SEO, and its pages all follow SEO best practices.
  • Has a high quality support options.

How freelancers are using Squarespace

Squarespace is a good website builder for small businesses like freelance businesses.

As a freelancer you need to do 2 main things on your website, show off your portfolio and allow people to book an appointment with you. Squarespace allows you to do these 2 things.

What Squarespace lacks is the ability to add third-party extensions or plugins. In fact, there are only 128 plugins in total.

As a freelancer, this can be a serious issue, especially for marketing your freelance business.

Get leads. Get sales. Get growing.

Ease of use

Clearly, the biggest advantage of Squarespace is the smoothness of the experience in using it to create your website.

Part of this is the faster setup when you purchase the site. Within a few minutes, everything is completely streamlined. Without or with the technical knowledge you’re able to visit Squarespace and begin a site instantly.

It is all-in-one. You do not need to perform any incorporating in the event that you do not need to. (It has good integrations which are sufficient for many people: Google Apps, Mailchimp for email marketing, and societal bookmarking )

You have the ability to run your Squarespace site from day one. There’s almost no learning curve. As Squarespace templates are of high quality, you can rest assure that your SquareSpace site will look good

SEO

SEO is quite simply how you can manipulate your website in such a way that appeals to major search engines such as Google Yahoo and Bing.

Get found and improve your visibility on search engines when someone performs a query that is related to the content on your site. 

Now, Squarespace has different SEO options for you to help you improve your SEO. These SEO options mean you don’t have to add a Squarespace plugin.

So what does Squarespace SEO include without adding a third-party extension?

  • SEO page titles and meta desciptions (that you can modify)
  • Exclude pages from search engine results
  • Control the graphic when content is being shared on social media
  • Sitemaps
  • Markup
  • Mobile optimization
  • Local search management of your Google my business listing

No matter which plan you choose with Squarespace, you’ll get all of the SEO features that are built into your Squarespace panel.

Squarespace plugins

Squarespace plugins are like apps. They enhance the capability of your website.

For example, you’ve pictured what you want your website to do when someone lands on it. As a freelancer, you want to capture a potential lead. So you add a plugin that enables you to do this.

But plugins are not just lead generation, there are so many other different categories of Squarespace plugins. These categories include:

  • Finance
  • Sales and Marketing
  • Inventory and Products
  • Shipping and Fulfillment

Before you buy a Squarespace site, you can check out the full list of plugins in each category first.

Value for money

Squarespace has 4 different pricing plans

  1. Personal $12 a month
  2. Business $18 a month
  3. Commerce $26 a month
  4. Commerce $40 a month

For a freelancer, the personal option from SquareSpace would be the obvious choice. An advanced option allows you to sell products or give gift cards.

Whichever you choose to go with, you will get the following features as a standard

  • Free custom domain
  • SSL Security
  • SEO
  • Templates
  • Mobile-Optimization
  • 24/7 support
  • Extensions

WordPress

WordPress websites are everywhere, but before we take a closer look at why people like you are creating WordPress sites, here’s a quick overview.

  • Around 455,000,000 users
  • Easy to customize with Themes and Plugins.
  • For technical SEO, WordPress makes some that easier with SEO plugins that can help a novice.
  • You can get support from an entire community as well as your host for support.

If you talk about business websites or blogging platforms, WordPress is the clear winner. If you are really serious about having a website or a blog, then WordPress will give you everything others won’t.

It’s like comparing apples to oranges. WordPress is really powerful and the amount of features you get is enormous. It’s also open source so it’s very flexible.

But that also begs the question. Do I really need that much power?

Sometimes you just don’t. People with websites or blogs sometimes really don’t want anything more from their website than having an online presence.

How freelancers are using WordPress

There are 2 main ways in which you can use a WordPress site as a freelancer.

  1. As a blog to promote your freelance services and sell products. You add to your blog up to 3 times a week and put most of your energy into creating content.
  2. Sell your freelance services primarily with having dedicated pages, a portfolio page, and then adding a blog to drive targeted traffic. But in this instance, you are not updating your blog regularly (maybe once a month)

Personally, I’ve had great success doing both. Once I had a WordPress site completely devoted to selling my services assisting with webinars. Rarely ever doing a blog, if anything, once every couple of months.

So really, it doesn’t seem to matter how much content you add to your website if you only want to sell your freelance services. What matters is how you do marketing and keyword research.

Ease of use

WordPress is a content management system, or CMS for short, that helps bloggers and businesses edit the content on a regular basis. Edit content without the need to use traditional HTML editor software.

SEO

Creating a WordPress site you’re not given an instant toolkit with your monthly subscription to your WordPress host. But that doesn’t mean WordPress isn’t any good for SEO.

Depending on who your host is, you’ll get the opportunity to upgrade to have an SSL certificate. These SSL certificates are important for SEO as they tell the search engines that your site is safe.

To make your WordPress site SEO friendly, you need to choose an SEO-friendly theme and an SEO plugin.

Website Builder

WordPress plugins

With 54,000 WordPress plugins, you’ve got plenty of choices to give your website the functionality you want it to have. But you’re not going to get each of the plugins that are available.

Before you get a plugin, consider what you need your website to do or needs.

For example, you need your website to be mobile-friendly. So you go to your dashboard and ‘add plugin’. Then in the search, you type in ‘mobile optimization’.

You’re then given a list of the top plugins for your keyword. To make sure you get the best for you, check out the description, star rating, and if it’s compatible with your WordPress.

The description is important to check out, as not only it tells you what it’ll do but also this very important piece of information.

It’ll tell you what you get in the free plan (which is what you get when you initially download the plugin), and what you’ll get with the upgrade features.

Because when you just grab the plugin without checking what you get in the free version, you could be left feeling disappointed.

But saying that, WordPress plugins are great when you get the right ones. They will turn your website into what you want it to be.

Check out these 11 WordPress plugins that every freelancer needs.

Value for money

If you are going to choose WordPress, then I suggest that you get it from one of the best web hosts. A web host putting it simply is like a landlord for a property you rent.

You pay the landlord (web host) a monthly fee or rent to live in the property (or use your WordPress site).

When you ‘rent’ your WordPress site from a web host, you have full control of the design and features.

If you sign up with this host, you will only be paying $2.95 a month. What you get in return is

  • Free domain for first year
  • Free SSL Security
  • 1-Click WordPress Install
  • 24/7 Support
squarespace or wordpress

If you’re not satisfied with your purchase, they give a 30-day money-back guarantee.

To get all of these amazing benefits and create a WordPress site that will convert website visitors to sales, click here to get started with the best WordPress host.

In A Nutshell,

Squarespace or WordPress? Which one should you choose? To make the best decision for you, consider what functionality you want your website to have. Then research which platform is the best option for you.

Do you just want your website to be a lead generation tool that Squarespace offers? Or do you want the website to grow into a larger business that a WordPress site offers?

About Post Author

Alison Wolf

Helping women who want to quit the 9 - 5 and build an online business where they can live their life on their terms. After quitting my own full-time job in 2010, I decided to make a change and start earning money freelancing. Using my own experiences, I help women who want to quit their own 9 - 5 and create their own freelance business that fits around their own lives.
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