Social Media Content | 7 Ideas For Small Businesses In 2023

social media content ideas
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Having a constant stream of social media content ideas can be hard to do. Hard to do when you’re shooting in the dark and not laser-focused with a killer strategy. Although, there are many different types of social media content that small businesses can create to engage with their audience and promote their brand.

Posting fresh quality content is essential for any type of business. Creating consistent, creative, and valuable content keeps your audience engaged with you.

Not only engaged but grows your following and client base.

Keep reading for 7 juicy content ideas to post on social media. Check out how you can post with purpose on social media, get true fans, and increase your sales.

Related: Ultimate toolkit for your online business

How Do You Write A Social Media Post?

Writing a social media post can be daunting when you’re not getting any results apart from your school friend liking it. Not exactly the response you want. You want your posts to go viral or generate sales each and everytime you hit publish.

You’re seeing lots of influencers do this on all platforms, and there’s nothing that special about them. So what’s their secret?

Writing a social media post you want it to do ones of these two things.

  1. You want it to be engaging so you go viral and increase brand awarness
  2. People clicking that call-to-action, so they click through to your offer

Whilst creating a social media post, do your research first. Research your audience as to what posts they engage with. Also, learn the language they speak. I’m not talking about whether they speak English, Spanish, German, or another language. Language as with the phrases and terms your target market uses.

Once you do this you’re ready to start writing that social media caption.

grow you business on social media

7 Steps To Write A Social Media Caption

You’ve nailed your reason why you want to post content on social media, but what about the exact strategy to write a social media post?

Don’t worry! I’ve got you with these 7 steps to write a social media caption.

  1. Be Intentional
  2. Ask Open-Ended Questions (They Need To Comment)
  3. Have A Call To Action (Like, Share, Save, Or Click-Through To Offer)
  4. Give Value (Don’t Just Ask For Something)
  5. Think Like Your Audience (See The Post From Their Perspective)
  6. Add Your Personality (It’s What Makes You Stand Out From The Crowd)
  7. Tell A Story (Stories Sell)

At the heart of writing a social media caption is to be human. The best copywriting tip I was ever told is to write as if you’re talking to a friend. This is true of writing captions, emails, or even blogs

When you write with this mindset first, you’ll naturally create a social media caption that converts.

social media content planner

How Often Should You Post On Social Media?

Most studies agree that once per day is optimal, with a maximum of two posts per day. Does that finally mean you can stop stressing about not posting countless posts?

Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. There are lots of different ways in which you can generate content for your social media pages, and here are 7 of them.

7 Social Media Content Ideas To Boost Your Business In 2023

These social media content ideas will help you to attract people to your business and generate sales.


Videos on social media drive 82% of website traffic. With so many different options to do video marketing on social media, it would be baffling not to give it a try.

Not convinced? Here are video marketing statistics you should be paying attention too.

video marketing statistics

Those video marketing statistics got your juices flowing? There’s long form video and short form video that you can capitalize on.

(Think of TikToks, Instagram Reels, Pinterest Idea Pins, and YouTube Shorts)

But how can video marketing work for your online business? Here are 3 video content ideas for you to use in promoting your online business.

  1. Behind the scenes
  2. Video testimonials
  3. Answer frequent questions clients ask

You can use these 3 ideas to make either long or short videos. Even if you don’t have a ton of time or amazing editing skills, you can still push your online business with videos. If you’re not convinced by this content idea for social media, you can use your blog posts.

Blog Post

Once you’ve written a blog post, it’s important to promote it on social media. By promoting your blog posts on social media, you reach a wider audience. Here’s how you can turn your blog post into a social media:

Start with a hook

Use a catchy headline or opening sentence that grabs the reader’s attention and entices them to read more. You can ask a question, make a bold statement, or use a surprising fact to pique their interest. Your headline needs to be like clickbait, not the bad clickbait what we hate.

You know, the clickbait where you’re promised one thing, and you end up with something different. Stay away from doing that as your bounce rate will just skyrocket. Instead, write headlines that’ll get clicks but true to the content that the reader will get.

Summarize your post

In one or two sentences, summarize the main point or key takeaway of your blog post. This will give readers a clear idea of what your post is about and why they should read it. This summary should be continuing on from your headline hook and reels the reader in further and make them want to stay.

Use visuals

Including a relevant image or video in your social media post can help capture the reader’s attention and increase engagement. Choose an image or video that relates to your blog post and supports your message.

Plus, when you use visuals in your blog posts and social media, you’ll earn bonus points with search engines. When you use visuals in your blogs, you’ll be ranking higher as it improves user experience. Search engines, especially Google, love it when you give a great user experience and reward you when you give a great user experience.

Tell a story

Use storytelling techniques to bring your blog post to life and make it more relatable to your audience. Share a personal experience or anecdote that ties into the topic of your post.

Add a call-to-action (CTA)

Encourage readers to take action by including a CTA in your social media post. You can ask them to read your full blog post, leave a comment, or share your post with their followers.

Keep it concise

Social media posts should be short and to the point. Aim for a length of 100-150 characters to maximize engagement and readability.

Customize for each platform

Customize your social media post for each platform to optimize for its unique features and audience. For example, you may want to use hashtags on Twitter and Instagram or add a LinkedIn-specific message for a more professional audience.

By using storytelling techniques and customizing your message for each platform, you can effectively turn your blog post into a compelling social media post that engages and resonates with your audience.

Industry News

Share industry news and relate that news to how it affects your target market. This is an opportunity for you to position yourself as an expert in your niche and someone people will want to follow. Sharing great insights is what will wow your audience.

For example, if your audience uses Google Analytics as part of their marketing. Sharing news about the latest updates from Google will drive their eyeballs to your social media page.

Contests And Giveaways

Contests and giveaways are a great way of boosting your engagement and getting a legion of new fans. As a freelancer you may be thinking that this is not something you can do. But you can use contests and giveaways by getting people to win a certain amount of time or package that you sell.

If you are a graphic designer, you could give away new templates that businesses can use on their social media. All you need to do is look at your freelance business and think what amount of time or package you can give away.

User-Generated Content (UGC)

User-generated content (UGC) is a powerful tool for social media marketing. Here’s how you can use UGC in your social media posts using storytelling techniques:

Identify relevant UGC

Look for user-generated content that relates to your brand or product. This can include photos, videos, reviews, testimonials, and more. You can find UGC by monitoring your brand mentions, hashtags, or by running a UGC campaign.

Ask for permission

Always ask for permission before using someone’s UGC in your social media posts. You can reach out to the user directly or use a tool like a UGC platform to request permission.

Highlight the user’s story

When sharing UGC, focus on the user’s story and experience. Share how they used your product or service and how it helped them achieve their goals. This will make your post more relatable and authentic to your audience.

Use visuals

UGC often includes visuals, such as photos or videos, which can make your social media post more engaging and shareable. Make sure to include the user’s original visual content in your post, along with a brief caption that tells their story.

Give credit

When sharing UGC, always give credit to the user. This can be done by tagging them in your post or mentioning their username in the caption. This shows that you value their contribution and helps build a relationship with your audience.

Encourage engagement

UGC is a great way to encourage engagement with your followers. Ask them to share their own experiences or photos using a specific hashtag or by tagging your brand. This can help generate more UGC and create a sense of community around your brand.

By using storytelling techniques and focusing on the user’s story, you can effectively incorporate UGC into your social media posts. This can help increase engagement, build trust with your audience, and create a more authentic and relatable brand image.


Whether it is a GIF of a Friends episode or a cat, using GIFs attract people’s attention as they are scrolling mindlessly through the newsfeed.

What you may not realize is that you can create your own GIFs of any photo or YouTube video you already have. Go to and create a GIF fast. Remember though, when creating a GIF, it needs to be fun and communicate a feeling that you want to be portrayed.


Quote posts are great ways of highlighting an important part of your blog.

Keep the post to your brand and have a quote that is powerful. So powerful that it triggers an emotional reaction that people just stop scrolling and want to read more.


Posting fresh quality content on social media will increase engagement and grow your following organically. This in turn will produce more interest in your freelance business and eventually lead to sales of your services. Use any of the social media content ideas and you will start increasing your engagement. Use these Instagram hashtag generator tools, so you reach your ideal clients.

About Post Author

Alison Wolf

Helping you to build an online business so you have an extra stream of income or quit the day job. Don't forget to follow me on social media using the handle @heyalisonwolf
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