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5 Social Media Content Ideas

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Having a constant stream of social media content ideas can be hard to do, especially if you’re shooting in the dark and not laser-focused. Posting fresh quality content is essential for a freelance business. Creating consistent, creative, and valuable content keeps your audience engaged with you. Not only engaged but grows your following and client base.

These are the top 5 social media content ideas that get you clients for your freelance business

  1. Video
  2. Industry news
  3. Contests and giveaways
  4. GIFs

As a freelancer, I only post 1 piece of new content every day. For the rest of my time on social media, I spend engaging with people on their posts and my own posts. This way I do not get burned out and end up on the content creation wheel. 

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.

Register for the workshop to automate your social media content and get off the content creation wheel.

How do you write a social media post?

To write a social media post you want it to do these 2 things. Firstly, you want it to be engaging. The more engaging it is the more people who’ll want to comment, like, or share the post. Secondly, you want your social media posts to result in a new follower or click through to your website.

Whilst creating a social media post, do your research first. Research your audience as to what posts they engage with. Also, learn the language they speak. I’m not talking about whether they speak English or another language. Language as with the phrases and terms your target market uses.

How often should you post to social media?

Most studies agree that once per day is optimal, with a maximum of two posts per day. Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. At a minimum, you should post to your Facebook Pages 3 times per week

There are lots of different ways in which you can generate content for your social media, but these are my top 5 favorite social media content ideas. Plus I have noted how you can use each one for your freelance business.


Videos on social media drive 82% of website traffic. With so many different options to do video marketing on social media, you would be crazy not to give it a try. But how can video marketing work for a freelance business?

social media content ideas

Here are 3 ideas for you to use video marketing in promoting your freelance business with this social media content idea.

  1. Behind the scenes
  2. Video testimonials
  3. Answer frequent questions clients ask

Industry news

Share industry news and relate that news to how it affects your target market. This is an opportunity for you to position yourself as an expert in your niche and someone people will want to follow.

social media content ideas

Contests and giveaways

Contests and giveaways are a great way of boosting your engagement and getting a legion of new fans. As a freelancer you may be thinking that this is not something you can do. But you can use contests and giveaways by getting people to win a certain amount of time or package that you sell.

If you are a graphic designer, you could give away new templates that businesses can use on their social media. All you need to do is look at your freelance business and think what amount of time or package you can give away.


Whether it is a GIF of a Friends episode or a cat, using GIFs attract people’s attention as they are scrolling mindlessly through the newsfeed.

What you may not realize is that you can create your own GIFs of any photo or YouTube video you already have. Go to giphy.com and create a GIF fast. Remember though, when creating a GIF, it needs to be fun and communicate a feeling that you want to be portrayed.


Quote posts are great ways of highlighting an important part of your blog.

Keep the post to your brand and have a quote that is powerful. So powerful that it triggers an emotional reaction that people just stop scrolling and want to read more.

In A Nutshell


Posting fresh quality content on social media will increase engagement and grow your following organically. This in turn will produce more interest in your freelance business and eventually lead to sales of your services. Use any of the 5 social media content ideas and you will start increasing your engagement. Don’t forget to register for the workshop to automate your social media content and get off the content creation wheel.

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