Want to turn your website into a lead-generating machine? Then you need to master SEO basics. SEO basics are all freelancers need to master so they can turn their website into a lead-generating machine. You don’t need to become a master at SEO and know every aspect of it, including technical SEO. Inside this blog, you’ll learn these 5 SEO basics.
- Build your links
- User-Friendly Pages
- Site Speed
- Mobile Optimization
- Social Signals
Do you have a website offering freelance services and a lead generation system set up, but yet your pipeline is empty? Wasting money every year on website hosting fees and buying a premium WordPress theme. Not being able to earn money. Staying in the cycle of trying to get clients straight from social media, job boards, or cold pitches.
Follow the 5 SEO basics for freelancers so that you learn how to optimize your website. Becoming a lead-generating machine and attracting high-quality clients into your pipeline without chasing them down. Resulting in a pipeline full of clients that are high quality and you’re earning money freelancing.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
Build your links
After you’ve created a website, you need to get people to see it. Backlinks are a powerful way to get more views as it increases your domain authority and ranking on Google. Currently, 55.24% of pages don’t have a single backlink. The more backlinks a page has, the more search traffic it gets from Google.
But if you go looking at how to build backlinks you’ll read that you need to send an email to he company/website you want a backlink from. Thing is, these people receive loads of emails everyday and so you’ll get no response.
What a complete waste of time! So stop wasting your time with these outdated techniques and use real techniques that freelancers are using today to get backlinks. But you don’t just want any old backlinks, you need to do your research first.
Research your competitors. Learn where the competition is getting their backlinks from. When you understand where your competitors are getting their backlinks from. With this data about your competitors, you know how much effort you need to put into your backlink strategy.
Click the image below to get started analyzing your competitor’s domain and learn where they are getting their backlinks from. Use this information to learn how they are gathering their links and real customers seeing them on other websites.
After you’ve checked your competitor’s domain, you’ll be left with a list of where your competitors are getting their backlinks and how many they have. But more importantly, you’ll know how you can compete with them. Creating backlinks that compete with your competitors allow people to see you among the search results on Google and learn more about you.
User Friendly Pages
75% of website credibility comes from design so you want a beautifully designed website for your freelance business. But more importantly you’ll want a website that is user-friendly. User-friendliness of a website is a factor in SEO.
To make your website more user-friendly add a clear navigation so people can get to the pages and posts they want to get too. Make it accessible to get to your services menu, pricing structure, portfolio or work, and contact details. By making your website more user-friendly with a beautiful design you’ll get clients.
Nobody likes to wait for a website to load. We click onto a website and we expect the website to load instantly. In fact, consumers want a website to load in 5 seconds as 2.37% of bounce rates are caused by websites that took longer than 5 seconds.
If you’ve just gone on your website and it was slow loading, check out these tools to use in speeding up your site.
Website traffic comes from mobile phones and generates 54.8% of global website traffic. So if your freelance website is not optimized for mobiles then you’re missing out on a huge chunk of traffic. Google is now starting to use this as a ranking factor.
Therefore, mobile optimization needs to be part of your overall SEO strategy. Without using mobile optimization in your website then you’ll miss out on new opportunities and clients you could be working with.
You can easily optimize your WordPress site with a plugin. There is no need for any coding on your part. Install the WordPress plugin to optimize your website for mobile devices and don’t miss out on any traffic.
Google says that social signals aren’t a ranking factor. But using social signals in your SEO doesn’t hurt. So what is social signals?
Social signals are every time your brand gets a mention on social media. This is why you see brands having handles staying the same over all of their social media platforms. Plus, they have a handle that is aligned with their website name.
To increase your social signals, get involved in the community and give valuable high-quality posts. After all, you want mentions, likes, and shares. As a freelancer, you’re a one-man band so you can’t be everywhere. Choose a social media platform you find most beneficial to your freelance business and go all in.
In A Nutshell,
Now that you’ve mastered the 5 SEO basics every freelancer needs to know, you’re now unstoppable at getting clients. Because now your website is a lead-generating machine, that’s not slow to load, beautifully designed, and mobile optimized.
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