Ultimate Guide to Quora Marketing

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Quora marketing is a powerful tool to have in your armory to raise your visibility online. Use the popular question and answer site by answering the best questions in your niche.

Find the best question keywords to target for your Quora marketing using this keyword research tool. Get a 7-day free trial here and see how it can help you with your Quora marketing strategy.

Inside this ultimate guide to Quora marketing, you’ll learn how to

  1. Creating a profile
  2. Choosing what questions to answer
  3. Creating answers
  4. Answer Your Own Questions
  5. Get upvotes and build your following

Quora is a truly exciting piece of marketing that freelancers should be using as part of their marketing strategy. By using the site, you can answer questions about your expert topic posted by real people.

What’s even more exciting is that Quora’s questions are at the top of the Google search results. Plus you can expand your audience, get more leads, and increase your sales for your freelance services.

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.

Creating a profile


Quora profiles have your

  • Profile Picture
  • Description
  • Credentials

Whenever you write an answer to questions posted that are related to your niche. Readers of your answer will see your picture and credentials.

From there if it’s sparked their curiosity they can click on your name and go to your profile where they can read your profile description.

Keep reading as we dissect the Quora profile and how to create an attractive profile that drive traffic to your website.

Quora profile picture size

As with any picture you have on social media when you are representing your business. You want to have a picture where you are groomed, happy and smiling.

Don’t have a drunken group photo, that won’t attract the right people or get you taken seriously.

Quora marketing creating your profile

Quora profile description

Quora profile descriptions are your opportunity to pitch your freelance business to your followers. Also, your pitch to those who read your answers and want to know more about you.

Inside your profile, you’re allowed to post links to your website. For an effective profile, post links to pillar pieces of content.

Pillar content such as services/products, about you, top blog posts, free content, and lead magnet to become an email subscriber.

Quora shows your first 50 characters of your profile as a tagline above your answers. So when your writing your Quora profile description consider the first sentence and what impact it needs.

Make an impactful tagline by saying what you do for your clients and introduce your lead magnet.

Lead magnets for freelancers how you gather leads and sell your services or products. So make your tagline powerful and uses the potential client’s hidden desires.

When you do this you’ll be able to grow your email list and have a conversation with the lead.

Quora profile credentials

Profile credentials on Quora is a quick line under your name that says what you do.

For example, if your a freelance SEO consultant then your credential would be something like ‘SEO consultant’. There are though other credentials to add which appear on your side bar. These other credentials include

  • Other employment
  • Education
  • Where you’re based
  • Languages you speak
  • Spaces your part of

You can choose which credential you want to put in each answer.

Quora profile views

You cannot see who has viewed your Quora profile, Quora just tells you how many people have viewed your profile and content. But you’re aiming to get profile views and content views.

To get the views on your content you want to drive traffic. For profile views, it all goes back to making a magnetic tagline and sparking curiosity to learn more about you.

To get eyes on your tagline, answer questions. Before you go ahead and start answering questions you need to know what questions to answer.

Choosing what questions to answer

Get more eyes on your content and profile by choosing the best questions that you should be answering. So what questions you should be answering?

Simply put, choose questions in your area of expertise. Next, choose your keywords.

Keywords that your potential clients will be typing into Google or Quora when wanting to know an answer to a question. Using this keyword research tool (see image) has helped me to find the best question keywords to target.

Create a list of these question keywords in a spreadsheet. Next, find the best questions on Quora relevant to that keyword.

To choose the best questions, look at how many followers that question has. If a question only has a couple of followers, you’re not going to get much traction.

But if you write an answer to a question that has hundreds or thousands of follows, you’ll get plenty of views.

Get a 7-day free trial here of the keyword research tool and see how it can help you with your Quora marketing strategy.

Now that you’ve chosen the best questions to answer for your business, it’s time to create answers. Create answers that boost traffic to your website, grows your email list, and drives sales.

Creating answers

Real people are going onto Quora to ask questions and in return, they want an answer that provides them with the solution they’re looking for. What they’re not looking for are quick sentences and a link. Your answers need to be well thought out and truly get into what the person is seeking.

How do I write a good Quora answer

To write a good Quora answer you have to look at it as if you’re writing an article or a microblog. Your answers do not need to be thousands of words but what they do need is to be authentic, telling a story, and providing a solution.

When you give an answer that gives this then you can drop 1 – 3 relevant links. Relevant is key! Don’t go dropping links to anything that’s not relevant. So link to blogs and other content you’ve created that are relevant to the answer. For example, if this was answering a question on Quora, you could provide relevant links to blogs on copywriting skills.

To get bonus points from Quora, drop a link that’s to an expert resource. For example, if your answering a question on SEO, adding a link to a Neil Patel link where he provides a statistic on the topic will help. Help you to not be marked as a spammer and have your answer removed.

All links you post onto Quora are marked down as nofollow. Don’t let this put you off. All that means is that you won’t be boosting your domain authority with them but they are still very powerful to have in your link building strategy. All link building strategies are designed to boost website traffic and dropping links on Quora will boost your website traffic.

Check out this blog post on copywriting skills so that you write better Quora answers using the power of copy.

Answer Your Own Questions

Yes you can add your own questions and answer them yourself. Go to the top right corner and you will find a red box called ‘Add Question’.

Add a question that is relevant to your expertise and is a common question that you’re being asked right now. Then give a long thoughtful answer like a micro-blog.

To add a question, go to the top bar and click the red button labeled ‘Add question’.

Add a question on Quora

After you’ve clicked the button add question, you’re presented with this pop-up.

Add a question on Quora

On this pop-up you can add your question to Quora. If you look next to your name you have options. Options to send the question to the public, your followers, or the Spaces you’re part of.

But you don’t just have the option to add a question on here. You also have the opportunity to share your link. At the very top where it says ‘Add Question’, if you click on it, you get the option to share your link.

As with the adding question, you can send it to your followers, or to a Space that you’re part of. Whenever you share a link to your followers or to a Space that you’re part of you can expect a boost in traffic to your website. Although to get this boost of website traffic, you do need to be an active participant and get noticed.

Get upvotes and build your following

Well-thought-out answers get upvotes. Upvotes on Quora work like ‘likes’ on social media. Although, these upvotes mean that your answer goes to the top of all of the answers given (and have fewer upvotes than you). Ultimately, upvotes on Quora can lead to followers and more interest in you and your freelance business.

Growing your following is essential for success in a Quora marketing strategy. Gain followers by sharing your stories and answering questions that matter to your ideal client. When you do this you build on your know, like, and trust.

In A Nutshell,

Quora is a powerful tool to have in your armory to raise your visibility online. Use the popular question and answer site by answering the best questions in your niche. Find the best question keywords to target for your Quora marketing using this keyword research tool. Get a 7-day free trial here and see how it can help you with your Quora marketing strategy.