Promote your freelance business on LinkedIn and you will get flooded with leads and sales, just like when you launched your website. Not happening yet?
Feeling that you might just give up on the whole LinkedIn strategy?
Don’t give up yet! You may have just got your LinkedIn strategy wrong. As you can, you really can get leads and sales from LinkedIn.
Freelancers, You Can Get Leads & Sales From LinkedIn
As a freelancer you are working in the B2B sector. Whether you are a
- Virtual Assistant
- Graphic Designer
- Website Developer
You are wanting to work with people who are business owners. Whether it is working with a
- Small business
- Large business
You need to be on a platform where you can grab there attention whilst in the business networking frame mind of mind.
Yes, businesses are on Instagram, Twitter and other social media platform. But, if you want to truly grab their attention for building a future solid relationship then LinkedIn is the place you want to be.
3 Fascinating LinkedIn Statistics You Need To Pay Attention Too
- LinkedIn has 675 million monthly users
- Engagement on LinkedIn has increased 50% year over year
- 4 out of 5 people on LinkedIn are decision-makers
Look at these statistics again.
Can you see that if you are wanting to get clients for your freelance business, then get using LinkedIn. LinkedIn is a platform that is growing and where you can get sales.
Before you dive ahead and get started with LinkedIn. You need to understand these mistakes that people are making. When you know what mistakes are being made, you can avoid the mistakes.
5 Catastrophic Mistakes You Want To Avoid
Mistake #1 Not being active
By not being active on LinkedIn, anyone who is wanting to speak with you don’t know when you are going to return any messages. More importantly, when you are not active you are missing out on opportunities to promote your freelance business.
Not personalizing connection requests
Not personalizing connection requests reduces acceptance rates. When you add on the note with the connection request how you know them and why you want to connect.
Mistake #3 Spamming peoples inboxes
Spamming peoples inboxes straight after they accept your connection request or at any time is going to leave a bad taste in their mouth. Spamming should never be done and it is bad practice.
Mistake #4 Not having a posting strategy
Do not post just random thoughts and ideas of what you think will be of interest to your network. Instead, create a strategy of what post you can create and how you can make it engaging.
Note I said create a strategy of what post you can create. I never suggest creating multiple posts a day. Instead, create a single post that has high value content and is engaging.
Mistake #5 Overpromoting yourself
Yes of course you are using LinkedIn to promote yourself, but don’t go over the top with it. Share content that it valuable and will help people solve an issue that they are having 80% of the time and 20% be a business promotion.
For example, if you were only doing posts 5 days a week. 4 of those days would be a valuable piece of content. Then you are left with 1 day a week doing a promotional post.
At the end of the day, overpromoting your freelance business on LinkedIn or anywhere else just makes you look like a spammer. Looking like a spammer is the last thing that you need.
In a nutshell,
Avoid these mistakes of overselling yourself.
Instead, create a consistent posting strategy to set yourself up for success. By doing this you will be able to effortlessly promote your freelance business.
Now we have looked at the top 5 mistakes you want to avoid when you promote your freelance business, you need to know what you do want to be doing instead.
3 ways to promote your freelance business on LinkedIn for free
#1 Optimize Your LinkedIn Profile For Sales
Optimize your LinkedIn profile for sales by creating a summary that is eye-catching and aesthetically pleasing to potential customers.
To make your LinkedIn profile more aesthetically pleasing by having the right photo and cover image.
LinkedIn Profile – Profile Photo
Your photo needs to be you looking at the camera smiling.
Always remember, LinkedIn is a platform to network with other business professionals so have your photo resembling that. So do not use that photo of you having a night out with friends!
LinkedIn Profile – Header Image
Your header image should be representative of what you do and who you serve. You do not want to add too much text in the header image apart from a headline.
Here are 2 examples of great LinkedIn headers who are getting this right. Use these examples to inspire you when creating your own LinkedIn header.
As you can see, these 2 LinkedIn headers are really simple. They have not overcomplicated it but at the same time it is still eye-catching to the audience.
Look closer at the examples and you can see what headline they have chosen to go under their name.
They have established their skill and what they do. Use these 2 examples to inspire your own LinkedIn profile.
LinkedIn Profile – Summary Section
Your summary section is telling people
- Who you are
- What you do
- Who you do it for
- What results you give your clients
In your language within your summary section, you want to be compelling and build rapport.
If you are stuck with how you would do this, consider how you would tell a friend about what you do. Think about what you would say and then put this down in your summary.
Always end your summary with your big call to action. Call to action being how people can talk to you or get your free magnet that will put them in your sales funnel.
Need more help with creating your LinkedIn profile summary section? Watch this workshop that will give you the 3 pillars of any successful LinkedIn strategy.
#2 Create A Company Page
LinkedIn company pages are a great way for to get your brand message across.
What is probably the best feature of company pages are that when you create a post on your company page, people can see it.
Unlike when you create a post for your personal LinkedIn profile which becomes hidden.
Therefore, it is in your interest to have a company page to push your brand message and tell people how you can deliver results for them,
#3 Create Posts
There are 4 different types of posts you can create on LinkedIn that will help you to generate sales.
All 4 of these posts should be centered around your brand message. So do not get distracted and stay focused on your brand message. This will help you tremendously to create posts your target market will love.
So what are these 4 different post types?
- Story Posts
- Video Posts
- Social Proof posts
- Call To Action posts
Stuck on how to create posts that will get results? Watch this live process of a messaging system. Messaging system that will generate quality referrals and long-lasting business relationships.
You can promote your freelance business on LinkedIn for free and you can do it successfully. For further help to promote your freelance business on LinkedIn, check out these 8 lead generation strategies.
8 lead generation strategies that are getting big results for freelancers just like you. Even just by doing a couple of these strategies will bring major returns for your freelance business.