5 Social Media Content Ideas

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Posting fresh quality content is essential for a freelance businesses to do. By having a content strategy for your social media that is consistent, creative, and valuable keeps your audience engaged with you.

Not only engaged but grows your following. Having a constant stream of social media content ideas can be hard to do, especially if you are shooting in the dark and not laser focused.

social media content ideas

As a freelancer, I only post 1 piece of new content every day. For the rest of my time on social media, I spend engaging with people on their posts and my own posts. This way I do not get burned out and end up on the content creation wheel. 

Register for the workshop to automate your social media content and get off the content creation wheel.

There are lots of different ways in which you can generate content for your social media, but these are my top 5 favourite social media content ideas. Plus I have noted how you can use each one for your freelance business.

Idea #1 Video

Videos on social media drive 82% of website traffic. With so many different options to do video marketing on social media, you would be crazy not to give it a try. But how can video marketing work for a freelance business?

social media content ideas

Here are 3 ideas for you to use video marketing in promoting your freelance business with this social media content idea.

  1. Behind the scenes
  2. Video testimonials
  3. Answer frequent questions clients ask

Idea #2 Industry News

Share industry news and relate that news to how it affects your target market. This is an opportunity for you to position yourself as an expert in your niche and someone people will want to follow.

social media content ideas

Idea #3 Contests and giveaways

Contests and giveaways are a great way of boosting your engagement and getting a legion of new fans. As a freelancer you may be thinking that this is not something you can do. But you can use contests and giveaways by getting people to win a certain amount of time or package that you sell.

If you are a graphic designer, you could give away new templates that businesses can use on their social media. All you need to do is look at your freelance business and think what amount of time or package you can give away.

Idea #4 GIFs

Whether it is a GIF of a Friends episode or a cat, using GIFs attract people’s attention as they are scrolling mindlessly through the newsfeed.

What you may not realize is that you can create your own GIFs of any photo or YouTube video you already have. Go to giphy.com and create a GIF fast. Remember though, when creating a GIF, it needs to be fun and communicate a feeling that you want to be portrayed.

Idea #5 Quote Posts

Quote posts are great ways of highlighting an important part of your blog.

Keep the post to your brand and have a quote that is powerful. So powerful that it triggers an emotional reaction that people just stop scrolling and want to read more.

In A Nutshell

Posting fresh quality content on social media will increase engagement and grow your following organically. This is turn will produce more interest in your freelance business and eventually lead to sales of your services.

Use any of the 5 social media content ideas and you will start increasing your engagement.

Finally, there is no need to post countless times a day like your the next Kardashian. Just post one piece of valuable content everyday is all that is needed.

Register for the workshop to automate your social media content and get off the content creation wheel.

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