Pinterest is a secret powerful weapon when looking for an effective marketing strategy. Pinterest marketing can explode your freelance business when you use it consistently. If you want to explode your freelance business in 2021, use the 5 part marketing strategy for Pinterest.
One of the biggest myths about Pinterest is that it’s just for home decor, foodies, travel, and parenting. This is simply not true. People using Pinterest are also looking for content in your niche.
Freelancers who are using Pinterest in their marketing strategy are attracting potential clients searching for a quick solution to their problem. Meaning that they are getting more traffic to their website.
So take a look at your freelance business, then at the Pinterest search bar and see if you’re niche is there.
Is Pinterest good for marketing?
Yes, it is. Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use. Plus, Pinterest users have the highest purchase intent of any other social media users.
Using Pinterest in your marketing strategy will increase your SEO efforts as not only can you be found on the search results but the images search results. But to get this traction from Pinterest, you need to optimize your account first.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
Optimize your Pinterest account
Optimizing your Pinterest account is important for businesses (including freelancers) to get found and not be lost amongst all the other content. So take these steps to optimize your Pinterest account.
- Have a business account
- Fill out the details in your account settings
- Connect or claim your social media profiles and website
- Fill out the description/bio for your account (it’s how people will know what you’re about)
- Optimize all of your content for your audience (and Google)
Once you’ve optimized your Pinterest account for your freelance business then you’ll be able to attract more people to your pins that’ll click through to your website. Without optimizing your Pinterest profile first, you’re going to struggle to get noticed and build your audience that is on Pinterest.
Pinterest boards are a collection of pins on the same topic. For example, if you create pins on graphic design for eBooks then you can create a board and call in eBook graphic design. Then when people are searching for your topic they’ll find your board easier.
How to use Pinterest boards
To use Pinterest boards it couldn’t be simpler. Although it starts when you create your first Pinterest pin. Whilst you’re creating a pin, you have to choose which board to pin it to. But when you click to choose which board you have the option to create a board.
Click create a board and give it a title that would best fit it and the content you plan to add to it. You should already have this in mind as to what the topic will be. Just make sure that your title has got the relevant keyword and you’re good to go.
After you’ve created a board and added 10 pins to it, then you want to go back to the board and optimize it. To optimize your board, choose the board from your profile and click the pencil hovering over it.
Now you’re able to edit the board and optimize it further. You can edit the title of the board if you’re unhappy with it. More importantly, you can now add a description for your Pinterest board.
Write a description for your Pinterest board that’s not keyword stuffing but sounds like it’s written by a human and very natural. You’ve got 500 characters to use in your descriptions so you can write a great one and tells Pinterest how it’s relevant to the searches for your topic.
Pinterest pins are graphics that brands create to promote their products or solve a problem that’s frequently searched on Pinterest in their search bar.
Here are 2 of the most frequently asked questions about Pinterest pins.
How many pins should you pin per day?
When it comes to pinning on Pinterest, you don’t want to go from anything for a long time to loads of new pins every day. This just makes you look like a spammer, even if you had good intentions.
You should start nice and slow by creating a Pinterest board when you create a new blog, article, or product. Within this Pinterest board start by adding 10 pins.
Then over time as you create new content relevant to the board add those pins. After some time of consistently adding new pins to Pinterest, you should be aiming for 25 pins a day maximum.
Always make sure that your pins are of high value to the Pinterest community and relevant to the keyword you’re aiming for. If you don’t have these 2 factors then your not going to get the success you desire from Pinterest marketing.
How do you make your Pinterest pins go viral?
To go viral you need to understand how Pinterest works (the algorithm) and use that knowledge to go viral.
- Create fresh pins everyday that link back to your website
- Link your Pinterest to Tailwind and submit your pin to communities
- Take part in the Tailwind communities so more people in the community will repin your pin
When you use Tailwind as part of your Pinterest marketing strategy then you instantly grow your reach and get your Pinterest pins seen by more people who would be interested in your content.
Keep reading to learn about Tailwind and how you can increase your reach with the scheduling app. Another way of going viral on Pinterest is to use video pins.
Video marketing is exploding all over social media and now Pinterest is using video marketing on their platforms.
If you love being in front of the camera talking about solutions to your potential client’s problems but don’t have a YouTube account? Video pins can be a great alternative to use video marketing in promoting your freelance business.
Video pins are set on autoplay, where the video is played without any sound, like when you’re scrolling through your Instagram, Facebook, or even LinkedIn newsfeeds. This has proven to increase view impressions and do better business.
You can create video pins with Canva. Here’s a tutorial on how you can create your own video pins. But here are 4 frequently asked questions on video pins.
How long should a Pinterest video be?
According to Pinterest, a video pin should be 4 seconds – 15 minutes. Brands are using video pins to tell stories or demonstrate products. But video pins can also be used to drive traffic to another platform such as YouTube or Instagram.
How do you upload a video on Pinterest?
Creating a video pin is done the same way you would normally create a traditional pin using a graphic. Firstly, click ‘create pin’ as you normally would. Then instead of uploading a graphic, click upload but upload your video.
After you’ve uploaded the video, like on YouTube thumbnails you can add a cover image for the video. Now optimize the post for the keywords you want the video to be found for in the pin description and title. Click publish and you’re ready to go!
How do you post a YouTube video on Pinterest?
Posting a YouTube video to Pinterest is really simple and can be done in 3 steps.
- Go to your YouTube channel and find the video you want to share on Pinterest
- Click the share button and choose Pinterest from the options
- Choose the Pinterest board you want to pin the video too
Yes it really is this easy to do to save YouTube videos to your Pinterest account.
This task is interesting for freelancers who have a YouTube channel and want to increase their potential reach. Increase their reach by attracting new audiences who use Pinterest in seeking solutions. Additionally, freelancers can have their content on search results for videos and images.
If you’re serious about increasing your reach, keep reading to learn about how to increase your reach with Tailwind.
Increase Your Reach With Tailwind
If you’ve been using Pinterest for a while and the results have been lackluster, then you’re in luck. A new scheduling app for Pinterest has been developed and it’s called Tailwind.
What is Tailwind?
Tailwind is a scheduling app for Pinterest that schedules your pins to when it would get the best impressions based on your audience and niche. Use Tailwind effectively to increase your reach and get millions of impressions on your content.
Using Pinterest, I would always get impressions especially when engaging with other people’s pins who are indirect competitors. Though, to be honest it wasn’t a very impressive figure when looking at my analytics and seeing the impressions I got.
How you can increase your reach with Tailwind
With all the hard work you put into Pinterest, you want some returns on investing your time on the platform. After signing up to Tailwind and upgrading the account to plus, I was scheduling around 10 pins a day (yes that might sound a lot, I know). But the return was unbelievable.
- Increased traffic to my website
- Inquiries into my freelance services
- Affiliate sales
- Email subscribers as you know
So it’s well worth investing some time creating pins. Although, if you just start with the 30-day trial you can’t schedule as many pins. Though the results and the community you get involved in will help to boost your impressions.
With Tailwind scheduling the pins and showing the pins to the tribes I’m part of, my impressions were going through the roof. This works as Tailwind uses data based on your audience’s activities to when the best time to schedule the post.
In A Nutshell,
Pinterest marketing can explode your freelance business when it’s part of your marketing strategy and you use it consistently. When you use the 5 strategies in this guide then you can get increase your website traffic and your list of clients.