5 hacks to boost your marketing with Pinterest for business

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Not interested in becoming a social media queen but still need clients? Pinterest for business is great for freelancing as it uses the same principles for SEO and keyword research so you can drive organic traffic to your freelance website. Using the 5 hacks to boost your marketing, you can master Pinterest easily.

  1. Secret backlinks
  2. Add the save button to your website
  3. High-quality graphics to make your pins stand out
  4. Write keyword optimized captions
  5. Create pins consistently

Marketing your freelancing business on Pinterest may sound like nonsense. You see it as just a platform that’s filled with business-to-consumer goods such as home decor, recipes, and baby products. Not to sell freelancing services surely?

But yes it’s true it is possible to sell your freelancing services on Pinterest. Keep reading to learn how you can use Pinterest to boost your marketing and SEO.

Is Pinterest good for business?

Pinterest is a platform that’s growing, and still growing to this day. In 2020, Pinterest started with around 320 million monthly active users. Currently, their user base has now increased to 459 million monthly active users.

Pinterest is part of the Google family. So in the Google image results, pins from Pinterest are there on the page 1 results. Therefore when people are searching for solutions to their problems on Google, they see your image there.

Pins help people find more information on products they’re looking to buy. With your pin being on page 1 of Google image results, this drives traffic to your website and affiliate offers. Make the most of this targeted traffic by using the hacks in this blog to make sure that you’re using Pinterest efficiently.

Is a Pinterest business account free?

Yes! Pinterest business accounts are free to have. Like on Facebook and Instagram, you can have both a personal account and a business account on Pinterest.

How do I use Pinterest for business?

When you initially sign up to Pinterest, you get put on a personal account, to begin with. This is your time to make the switch from personal to business. After all, you’re on Pinterest promoting your freelancing business and affiliate offers..

After you’ve signed up for a business account, you need to make your claim. Firstly (and probably the most important) claim your website. Claiming your website ensures your name, will appear on every pin that has your content.

Now you’ve claimed your website, you’ll want to fill out your profile. This as with social media platforms is how the audience gets to know who you are, what you’re about, and your website.

To fill out your Pinterest profile you’ll want to

  • Have a logo or headshot for the profile picture
  • Choose a username that fits your business (try and keep this aligned to others you’ve got on social media)
  • Website URL
  • About your profile (160 characters of what your Pinterest account is about and your unique selling point)

After you’ve completed your Pinterest business account by claiming your website and completing your profile, you’ll be able to start using Pinterest for business.

Secret backlinks

Freelancing is all about selling to businesses first. So you’re probably looking at Pinterest thinking it’s all about home decor, food, and family. It’s got absolutely nothing to do with selling business to business. But if you take a closer look at Pinterest for your niche, you’ll see that freelancers are using Pinterest to promote their freelancing business.

Even better, Pinterest is also an opportunity to create backlinks to your website. If you turn pins into infographics, then optimize them this will give you an edge over your competitors.

If you’ve got an infographic on Pinterest and it ends up at the top of the search results, businesses will see this. As businesses are always looking for valuable content to link to. Businesses will want to link to your infographic when it adds value to their audience (who may also be a fit for your business).

Make an infographic for free

If you love the idea of building backlinks to your website with infographics, but you don’t have the budget for it then there is a free option for you, Canva. With Canva, you can join for free and choose an infographic template design.

You can edit the design to fit your brand, style, and what you want to put in your infographic. After you’ve created your infographic design, you can then download or publish it straight to Pinterest. Here are examples of infographic designs on Canva.

When you use Pinterest to build backlinks for your freelancing business, then you drive even more traffic to your website. Even better, it’s not just any old traffic, it’s targeted traffic with a potential audience who’s interested in your freelancing services.

Add the save button to your website

If you look along the left-hand side of your screen, you’ll see a load of buttons to save the post to a platform of your choice. By adding the save buttons to your website, then you can have content on your website saved to a social media platform. Then this save will be seen by other people who are in the same network.

If you’ve got a WordPress site, then you can add save buttons to your website by going to the plugins. In the plugins, search for a social media sharing plugin that’s compatible to your website.

For Freelancer Lifestyle, we use ultimate social media icons and sassy social share. We’ve tried and tested many different ones to see which would be a best fit for us. So take a look at all the options, read the reviews on them, check it’s compantible with your site, and then install the plugin if it’s right for you.

Remember, that if you change your mind and want a different one, you can just uninstall the plugin, then install a new one.

High-quality graphics to make your pins stand out

Your dream is to create a pin for Pinterest that goes viral. For any pin to go viral, you need the audience to share the pin to their audience that makes a pin go viral. One of the best ways to get a pin being shared is by using high-quality graphics that make your pin stand out.

When you create pins that are high-quality graphics then they’ll naturally pop and stand out to the person scrolling. Here are 3 tips to create a pin that stands out and makes your audience want to share the pin.

  1. Get your sizing right
  2. Be on brand
  3. Captivate your audience

Get your sizing right

According to Pinterest, the size of pins should be 1000 x 1500px and an aspect ratio of 2:3. Although, if like me and not a graphic designer that really means nothing. That’s why we use the graphic design app Canva to create our pins. By using Canva, we can create pins that are already the correct size for Pinterest without any fiddling around with the sizing.

Be on brand

Adding your brand colors, logo, and fonts to your pins helps to reinforce your business into the person who’s viewing your pin. Also by using your website URL in your pin and any phrases you’re known for also helps to reinforce your business.

Scroll through Pinterest yourself for the keyword that you want to have a pin on. You’ll see all the different ways people are standing out with their pins and putting their personality on the pin.

Captivate your audience

Captivate your audience by using an image that fits the caption your using. If you’re thinking I don’t have time or photographic skills to create images that does this, we hear you.

If you want an image that fits your caption but can’t for whatever reason create your own unique images, you can get a stock image. There are plenty of places that you can get stock images including

  • Pexels
  • Pixabay
  • Unsplash

Plus so much more, just search for free stock images on Google where you’ll find plenty of trusted sites offering stock images.

When you find the right stock image, upload it to Canva, and start creating a unique high-quality graphic for Pinterest.

Write keyword optimized captions

The caption, is the few words that are written beneath the pin on Pinterest.

Pinterest for business

Whilst writing your Pinterest caption you want to keep in mind the keywords you want to use. Whatever you do, don’t do keyword stuffing as this won’t ever help you. Additionally in your caption, you want to make it compelling so that the person wants to click-through to your freelancing website.

If you don’t have a clue as to what will make people want to click through, consider what would make you want to click through and learn more. This especially helps if you’re writing content to the person you used to be. For example, with Freelancer Lifestyle, we’re making pins to help people who are starting a freelancing business. As we’re freelancers, we understand that and write captions to what would have made us click through to the website.

Create pins consistently

You’ve probably heard a thousand times that you need to be consistent, but it’s true. To get results you need to be consistent with your content, marketing, and your Pinterest account.

Pinterest loves to get fresh pins on their platform. This doesn’t mean that you should be creating loads of pins everyday. Only ever create pins that are of high value and relevant to the audience.

At Freelancer Lifestyle, we aim just to create 1 pin a day that is of high value to our audience. By doing this we’ve seen out growth on Pinterest rise everyday which is why we’re super excited and passionate about Pinterest marketing.

To create a consistent stream of pins, we take a look at out topics for a blog we’ve recently done and then list on a spreadsheet for all the relevant keywords to that blog. Next, we create a pin for each of these keywords and schedule 1 a day.

As we have a premium Canva account, we can resize the pins for different platforms including

  • Facebook
  • Instagram
  • Twitter

Then we can now reuse those pins for the different platforms and get more eyes on our website.

Create your own strategy now to create pins for Pinterest consistently by

  • Doing keyword research
  • Keeping track of your keywords with a spreadsheet
  • Using tools such as Canva

After you’ve done a month of pinning to Pinterest daily, take a look at your analytics and see what growth you’ve gained from it.

In A Nutshell,

You can use Pinterest for business and get freelancing clients when you create a Pinterest business account, optimize it, and create content that your audience will love. Remember though that if you want to grow your Pinterest account, you need to be consistent in how often you pin to Pinterest, and think about what your audience needs.

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