SEO template for bloggers who are struggling to get found on the search engines. When you use this template, you’ll be driving more traffic to your blog. Start a blog confidently knowing that you’ll get targeted readers when you optimize your blog for SEO
Before you start your profitable blog, you need to know what you should be writing about. By doing keyword research you know what content to create for your ideal reader.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
Finding the best keywords for your blog using keyword research tactics
83% of bloggers are doing keyword research to help their blog posts to rank. But should you be using keyword research?
Neil Patel says don’t do keyword research but then WordStream says the absolute opposite.
Although they both seem to say that you should be doing keyword research to find out the topics that your audience cares about right now. Find out what they care about to create awesome blogs that are evergreen and helps the reader solve their problem.
Research the topics that your readers are caring about right now with keyword research. Start finding the keywords to target for your blog with the variety of tools out there on the Internet.
Top tools on the Internet for keyword research are
- Google Trends
- Google keyword planner
- Keywords Everywhere
- Keyword magic tool
- Answer the public
Each of these tools will help you to optimize your blog for SEO. You can learn more about each of these keyword tools in my comparison of the keyword research tools for SEO.
Now that you’ve done your keyword research, you’re filled with ideas of what the readers are actually looking for. Although just knowing what to put in your blog is one thing, getting them to read your blog is another.
Getting people to read your blog, comes down to your heading. When you write an awesome heading people will click through to read your blog.
In the next step of how to optimize a blog for SEO, you’ll learn how to write headings that get clicks.
How to write headings for your blog that gets clicks
2 out of 10 people will click through to your blog after reading your blog heading. This is research by CoSchedule but shows that you really do need to put some time and effort into your heading.
Time and effort so that you increase your chances of getting a click-through instead of your competitor.
Plus when you’re getting more clicks than those competitors, you rank higher as it’s another ranking signal to Google. Just make sure that they are clicking through to quality content so they don’t bounce which ends up as a negative factor in Google’s eyes.
Writing a heading for your blog post can be rather tricky. Firstly it needs to be SEO-friendly, but it also needs to be enticing and click-worthy.
To make sure that you get a good mix of these 2 factors that need to go into your blog post heading, follow this easy framework.
Framework to write blog post headings
Your first port of call is choosing a number. This number is the number of tips in a blog. The best numbers for this tends to be odd numbers.
But also year numbers are great too. Year numbers work great for ultimate guides. You know those long-form blog posts that have the heading Ultimate guide to X in Year.
Give your reader a strong reason to click-through. These strong reasons can be to achieve a goal or risk-averse. Examples of this are
- 15 email personalization techniques
- Everything that you’ve been taught about content promotion is wrong
You could even create a heading that can be seen as click-bait. Though the key to doing this is to create a heading that actually does deliver on its promise in the heading.
Now that you’ve written a better heading for your blog, use this in your other content and headings throughout your blog. You know those H2 headings. Write H2 headings that are SEO-friendly but enticing for the reader to stay interested and not bounce.
Writing awesome headings for your blog which use the 2 factors are what you need to optimize a blog for SEO.
Create the right meta description
Your meta description is the short piece of text underneath your blog title in the search results. Meta descriptions are 160 characters in length and can be easily created with an SEO WordPress plugin.
Your meta description gives a bit more information relating to the blog title. But you don’t want to give any old information in your meta description.
What you want to give a hook. A hook that grabs the person’s attention to you on the search results. Then the meta description reels them in and they are left clicking through to your blog.
Your blog title is essentially setting the stage with a hook. The meta description then reels in the reader with a compelling reason why they should click through to your blog.
How do you optimize your meta description for SEO?
Optimize your meta description for SEO by adding your keyword.
That may seem obvious but the most important thing is to sound human and not keyword stuffing. What I mean by this is to not write your keyword repeatedly. Instead, think about your hook.
That hook is telling someone why they should click through to your site. Then you add that keyword into your hook so it sounds natural and still has command of the English language.
Your meta description is not the only thing that needs to sound natural and that you’re actually talking to a human. Your blog post needs to sound the same too.
Write for the reader not for Google
Someone who has landed on your blog post and just found a load of content that’s filled with fluff and keywords isn’t going to be hanging around. Leading to a bounce and negatively affecting your SEO.
The higher your bounce rate is the more Google will see your blog as being of low value and not deserve high rankings. Which is completely missing the point of why you’re creating blog posts.
Although of course, you can’t make all readers not bounce, you need to expect some to bounce. In fact, you can expect to see on average 26% – 40% bounce rate. Anything over and above 70% is worrying. You need to look at your blog to see how you can improve it.
.Start making improvements by looking at your blog copy and headlines.
Are you giving information that the reader wants throughout? Or do you sound like a robot that’s keyword stuffing wherever possible? Keyword stuffing without thinking about your reader’s needs.
Always put the readers first and not Google. When you have happy readers who stay on your blog for longer and share it online then you make Google happy.
Another tactic to help boost your blog is by using link-building tactics. Link-building tactics that boost your SEO and keep people on your blog for longer.
Understanding how linking works and best practices to boost your blogs SEO
Linking in your blog not only boosts your SEO but also keeps readers on your blog for longer. According to Backlinko, a site’s overall link authority strongly correlates with higher search engine rankings.
There are 3 different ways in which you can use link-building tactics
- External links
- Internal links
To begin looking at how each of these strategies can work for your blog, we’ll take a look at external links, what they are, and how they are used.
External links are links you put on your blog but link to another website. These types of links are used in blogging to back any ideas you give and increases your trustworthiness.
To start adding external links, list authority websites in your niches. Then link to one of their blogs when you need to back up any of your ideas.
There will be times when you can’t link to their website. In this case, you mention the site’s name in your blog when you’re referencing them.
It’s important to reference the website you got information from either as an external link or by naming the source so you don’t ever get accused of plagiarism.
If you’ve ever been to University you’re probably already used to this idea. Whenever you write a paper you have to list your sources. In blogging it’s similar. But instead of writing a large list of sources at the end of your paper, you just name or link to sources during the blog.
Boost your organic traffic by 40% when using internal links. Plus, decrease your bounce rate with internal links. So what are internal links and how do they work?
Internal links are links on your blog post that links to another blog or page on your site. Therefore the reader ends up just consuming more and more information from you before ever leaving your site.
This is why you need to create a content strategy for your blog so that you can create those internal links and reduce your bounce rate.
To create a content strategy for your blog where you can make multiple internal links, do keyword research for your blog. Create a list on a spreadsheet of all the keywords related to your topic.
For example, if you’re doing a blog on personal finance and the topic you’re targeting is savings. Do keyword research with the keyword research tools and make a list of all the associated keywords.
Answer the public along with keywords everywhere are 2 great tools for this.
Backlinks are the final part of the link-building strategy to optimize your blog for SEO.
If you’re unaware of what backlinks are. Backlinks are links on other websites that are linking to your blog. This is typically done with guest posts, research you’ve done, quotes you’ve given, or interviews.
To help you start getting backlinks, start building relationships with indirect competitors in your niche. You don’t want to start by getting a guest post on the top authority site in your niche but rather a smaller blog that has an audience.
From there you can start to build some momentum and as your authority increase, your website traffic increases, and so does your confidence plus earnings.
In A Nutshell,
Optimize your blog for SEO using the template and watch as your blog grows along with your earnings. These are just the SEO basics covered in this blog, but it’s a great place to start and get your juices flowing. For further help in creating a blog that makes money download the blog profits blueprint. Inside you’ll learn how you can create a profitable blog by just working on it for 2 hours a day.