Do you want some marketing ideas to grow your business? As you’ve probably guessed with the title of this blog, I have some ideas for you. With each idea, we will look at what it is and how it can work for your business.
Navigating the marketing maze for your freelance gig might seem like juggling flaming torches. Don’t worry, I’ve got your back. The choice of marketing strategies is your personal playground.
Think of it like picking toppings for your pizza – go for the ones that make you drool, not stress. After all, you’re the best-kept secret in the freelancing world. So, gear up to strut your stuff, because if you’re not flaunting it, no one’s buying it.
7 Marketing Ideas
Local SEO
Using local SEO is an old marketing strategy You may be thinking, hang on, local SEO is for the bricks and mortar business. Well yes, you’re right, it’s traditionally seen this way. But when you open your mindset and start thinking outside the box, you can start using local SEO.
To start using local SEO in your marketing strategy, get listed on Google My Business. and all of the other directories out there. Especially directories that are niche specific and made specifically for freelancers. Getting listed gets yourself seen and naturally produces backlinks.
Create a listing that you’re a service provider in a specific area that’s your local town. List everywhere that you can think of. But be careful, never make duplicate listings or listings that don’t match each other. This can seriously hurt your local SEO marketing strategy.
To avoid this catastrophic mistake, we use this free trusted tool to help us create listings. But also it
- Distributes business information
- Suppress duplicates
- Track local rankings
- Organize Google My Business and Facebook listings
But what we really love about this tool is that you can manage your reviews. Managing your reviews is essential so that you stay on top of responding to reviews and make sure that your reputation isn’t damaged. Check out the tool right here, it’s completely free for you to use.
Blogging For Business
Think that blogging is just about getting money from Google AdSense or pennies from Amazon. No, blogging is so much more than that. As an online service provider, blogging is a fantastic way in which you can carve yourself out as the expert in your niche and land clients.
If you love to write or have freelancers you can confidently outsource the writing work to, then start blogging for business. Not convinced? 91% of B2B businesses use blogging in their content marketing strategy.
So why do blogging? It’s simple, it’s another way to get your business in front of your clients. With all the other B2B businesses using this marketing idea, which is free to do. You should be asking yourself, what’s stopping you from getting started blogging.
If your words flow from your fingertips, or if you’ve got a squad of wordsmith freelancers up your sleeve, consider blogging. Each blog post is a strategic move, a calculated step towards freelance domination.
Unleash your expertise, tell your tales, and dazzle your readers with insights they didn’t even know. Your blog isn’t just a platform; it’s a megaphone that amplifies your skills and aspirations. Embrace the world of blogging, and watch as it transforms you from a mere freelancer into a charismatic thought leader. Start leaving your mark as the thought leader and expert in your freelancing niche.
Pinterest For Business
Pinterest is a place that consumers go to when seeking information about products they’re interested in. 78% of consumers say it’s useful to see content from brands on Pinterest.
Although you’re probably thinking that Pinterest is just for people who sell home decor, beauty products, and stuff for kids. This is a really big misconception that you shouldn’t be listening to. Because if you go to Pinterest, and type into the search bar your niche you’ll see that there are keywords appearing in the autofill. Try it out and create a list of Pins to create right now for your business.
After you’ve identified the opportunity that Pinterest for business has set up a business account, relevant Pinterest boards, and add 10 pins minimum per board. Pinterest rewards businesses that add fresh pins, so make an effort to add at least 1 fresh pin a day.
We love this tool Tailwind. It helps us increase our reach on Pinterest and schedule pins to Pinterest. Check out the 7 steps for freelancers to use Tailwind for Pinterest. Plus, you can also get a 30-day free trial of the tool that so many freelancers are using right now.
Guest On A Podcast
Being a guest on a podcast will expand your reach. With being on someone else’s podcast you’re talking to a whole new audience that’s being introduced to you (possibly for the first time) and they want to hear your story. After you’ve been on a podcast, you’ll receive traffic to your website or lead magnet.
To be a guest on a podcast, you need to pitch a story or idea that the hosts listeners audience would want to hear. So look at the hosts podcast and consider what story their audience would want to hear that would inspire, motivate, or entertain them.
Find podcasts (that has your ideal client) you could become a guest on by first networking with the host and get their attention. When you have their attention, pitch your idea and how it would fit with them. Always put the podcast host first and give them what’s in it for them.
LinkedIn is a valuable resource for freelancers. When you use LinkedIn, you can use it to connect with entrepreneurs or use the LinkedIn jobs tool.
To use LinkedIn jobs, filter down jobs in your niche that are an ideal fit, but you can find them worldwide. You don’t just have to stick to jobs in your area as you’re 100% working from home. Go to the search bar and type in your niche then hit the ‘in Jobs’ as this will show you the brands who are seeking right now.
Look at the job posting, work out how you can position yourself as the perfect choice, and apply for the opportunity.
But in this blog, we are concentrating on how to use LinkedIn to connect with entrepreneurs.
To start, it goes without saying, but you need to make sure that your profile is up-to-date and optimized. Optimize your profile to show exactly what you do, who for and why they should hire you over all the other freelancers out there.
Add your portfolio, list brands you’ve worked for, and add the keywords that make finding you easier to do. Check out this resource to conquer LinkedIn marketing.
Guest On A Training
There are 2 types of training you can use in this marketing idea. There is a free training and the paid training. Free training compromises of the masterclasses and 5-day workshops. I’m sure you’ve seen them many times before and probably got loads of value from them. Then there is the paid training which is either a subscription model or signature course from the coach.
What both the free and paid training have in common is that the coach is not the jack of all trades, and wants an additional expert voice to help their students. When coaches use that extra expert voice in their trainings the value of the content goes up.
If you become that extra voice in a training, then you reach a whole new audience. This is why networking and having conversations with people who are not competitors but have the same clients is so important. If you learn that a coach you network with is planning on creating a free or paid coaching plan, then pitch your idea to them as to how you can help their clients more.
Whenever you pitch anyone an idea, you need to really focus on what’s in it for them. They aren’t interested in you, especially when creating a coaching program. So focus on how you can help the audience achieve the goal of a specific part of the course.
Twitter Chats
Twitter chats are a great way for freelancers to get leads for their business. If you’ve not taken part in a Twitter chat and have no idea what I’m talking about then keep reading.
Twitter chats are created by an account and they host a chat around a specific topic for usually 30 – 60 mins once a week. This is usually rather popular as it gives Twitter users a chance to actually network with like-minded people rather than just hearing promotions.
We’ve gained plenty of leads from using Twitter chats, so we do recommend you list Twitter chats you could participate in and make a list of them. Just make sure that your Twitter bio is optimized for telling people interested in you what it is you do and the benefit of the service.
Whenever you participate in a Twitter chat, don’t just make a comment and go. Really participate and get to know the other people in the chat, by commenting on and liking their answers to questions. Get involved in any conversations going on and you’ll get seen in Twitter chats.
Conclusion
All of these marketing ideas have one goal to get known, liked, and trusted. Because whenever you achieve this then sales will naturally flow in without you endlessly cold pitching clients and get nothing in return. Choose a couple of the marketing ideas and go all in on them. Only a couple, as you don’t want to spread yourself too thin and end up with burnout.
