Covid-19 has forced people to work from home when they would normally be working from an office after a long drive to the office and back home. If your now left thinking that actually you want working from home to become your new normal, then it is possible. But to make it a success you need to know how to market yourself as a freelancer.
All of the strategies in this blog are either free or of low cost. All they really require is time and effort. But give your time and effort and you shall find yourself with plenty of leads.
How to market yourself as a freelancer
If you want to get clients for your freelance business, you need to go out there and start marketing yourself. Be it marketing yourself on social media or at an offline networking event, you’re not going to attract any potential clients if they don’t know about you.
Don’t know anything about
- Social media marketing
- Using business cards as a lead generation tool
Then you need to start learning all about it.
Here are some reasons why you want to learn about these marketing tools
Attracts targeted website visitors who have an interest in your service.
There is no better teacher (in my opinion) on SEO than Neil Patel.
Check out Neil Patel’s blog and YouTube channel for lots of information on how to do SEO. Don’t worry, everything is broken down into easy to understand information that any beginner to SEO can understand.
Social Media Marketing
A networking tool that you can leverage to attract people to your freelance business.
You do not want to concentrate on selling to people on social media, but instead, attract potential clients to your freelance business.
To be successful with social media marketing and attracting the right potential clients you only need to be on the platforms where your potential clients are most active.
Using business cards as a lead generation strategy
Business cards are a must-have for any offline networking event and you should always have some to hand. But business cards should not be your business name and contact details. Your business card should have something of value to offer the new potential client.
As a freelancer, you may be tempted to think that just offering a free consultation is enough. Not anymore! Instead you need to look at your business card as an advert like a Facebook Ad. Nobody would click the advert for just a free consultation. They click for something that will bring them value at a low cost.
Here are 4 ideas you could use on your business card
- Download a checklist at ‘URL’
- Free training on a problem found at ‘URL’
- Buy X hours you can get X hours for a discounted price
- Free book on X problem at ‘URL’
Action Tip 5 Steps To Market Yourself As A Freelancer
Step 1 Start a blog
Research the problems your target market is having and provide a quick solution for them. This will not only attract your target market to your website but establish you as the expert in your niche.
Step 2 Email Marketing
Put on your website a form for people to subscribe to your newsletter. By doing this you will create a list of subscribers who want to hear from you. Having this list of subscribers means that you have another source of income, a passive income by promoting the tools you use in your business and or life.
Step 3 Social Media
This is obvious, but it is an important tool that you can use for free. The only thing you need is your time and effort to deliver persistent valuable content.
Step 4 Quora
Quora simply is a question and answer site. You answer questions posed by your target market. To find the questions, type in the keyword into the search bar and answer the most followed questions based on the results.
Step 5 Onsite Optimization
Onsite optimization is another aspect of SEO but one you should take very seriously. Onsite optimization is all about keywords and optimizing your content for search engines so you will rank higher.
If you have no idea about where to start check out this onsite optimization cheat sheet which will take you through onsite optimization and everything you need to know without having any prior knowledge.
In A Nutshell,
To market yourself as a freelancer, you need to stop thinking like an employee and start thinking like a business owner. As a business owner (even a newbie) needs to understand and use
- Social Media Marketing
- Business cards as a lead generation tool
Doing these 3 things will no doubt leave you with an abundance of leads. After you get a lead, will