Think Pinterest is just about collecting home decor ideas or recipe ideas, then you’re wrong. Entrepreneurs like yourselves are making money online using Pinterest.
According to Sprout Social, Pinterest has over 450 million active users. This makes Pinterest more popular than Twitter which according to Statista, only has 330 million active users.
With Pinterest, you can target people who are looking for inspiration, ideas, and products in lots of different niches.
Finding if there’s demand for your niche on Pinterest
Before you start using Pinterest, you need to see if there’s a demand for your niche. Like you would with any search engine, type in your niche keyword and see what other keywords pop up.
If your keywords are popping up then that means there are real people searching for pins and products in that niche. Go ahead and take a look.
Great now, you’ve had a look to see what keywords are popping up in your niche, it’s time to get down to business.
Get down to business and set up a business account on Pinterest.
You can read this blog post on how to set up a Pinterest business account. Just don’t forget to come back here for three ideas to make money.
Quick guide to starting your print on demand business
Print on demand is what entrepreneurs and influencers like you are doing to create and sell their own merchandise. But you don’t need to be an influencer or even have a massive following to capitalize on this hot business.
Capitalize on this business by creating designs for a specific niche and place them onto hoodies, t-shirts, notebooks, and other apparel.
What is print on demand?
Print on demand is where you (the seller) creates a design.
You take this design and upload it to a print on demand company. From there you place this design onto different types of merchandise and add a retail price you want to sell the apparel at.
How does print on demand work?
This whole business model works by you the seller, designing and marketing the product you want to sell. When a customer places an order, you either place this order manually or it’s automatically done.
From there the print on demand company fulfils this order.
As you can see that it works like dropshipping. The difference between dropshipping and print on demand is that you have your own brand and design.
How do I setup a print on demand store that makes money?
Start your own print on demand business by setting up an eCommerce site. You can use eCommerce sites like
- Shopify
- Etsy
- WordPress plugin WooCommerce
- Amazon
- eBay
- Gumroad
Plus so much more choices to start your own eCommerce site.
Some of these options are completely free to start and just have to pay fees after a sale has been done. Other options do mean a low monthly fee.
But whichever option you choose, print on demand is an option that anyone can start. Start even if you’ve got no money, but just have a laptop and internet connection.
Using Pinterest to market your print on demand business
In your Pinterest business account (that you created earlier), you can link your eCommerce site to Pinterest.
Go into your Pinterest account settings and click claim. You’ll then be given an HTML tag that you can place on your website.
Please remember that if you’re going to use a marketplace like Amazon, this won’t work. But if you’re creating your own website, Etsy, or Shopify store it does work.
Simply claiming your website isn’t the only thing you need to do on Pinterest to get traffic. You need to create pins that get clicks.
If you’re going to be using a marketplace like Amazon, don’t worry that you can’t claim. This won’t hinder your efforts.
Whichever situation you’re in, you all need to do the same thing. You need to create pins that’ll drive traffic to your products and converts into sales.
Create pins that get clicks and generate sales
To get traffic to your products you need to create pins. Before you start going into a panic about what you need to design, take a look at the pins in your niche that are already working.
Take a look at these pins and note down what about the pins are working
- Colours
- Design
- Font
- Text
Now you know what you need to put in your pin, you need to start creating.
For creating pins on Pinterest, I use the tools Canva and Placeit.
With Canva, I can create attractive pins using their own templates. This is really useful if you don’t have any graphic design skills.
Placeit is a great tool to put your new product on a mockup. Typical mockups I love to use are lifestyle designs. These lifestyle designs show people using the product in real situations.
You can take the PlaceIt mockup and put it on your Canva design.
Using the two tools together helps me to create eye-catching pins and a wide variety of pin styles
Creating a wide variety of pin styles is especially useful as Pinterest loves it when you give fresh pins every day.
What about the cost of the tools?
Both Canva and Placeit have got free options. Use the free options whilst you’re building your business and waiting to get those initial sales from Pinterest.
Once you get sales, then upgrade to the pro accounts. But when you do upgrade, you do get lots more options for templates on Canva and mockups on Placeit.
That’s the basics to starting a print on demand business so you can make money from Pinterest. If you don’t want to try starting a print on demand business, you can try affiliate marketing.
In A Nutshell,
Make money with Pinterest by starting your own print on demand business. Start a print on demand business, use the graphic design tools available to you for free to create Pinterest pins. Create eye-catching pins that’ll drive traffic to your products and convert into sales.
