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5 tactics to link building for SEO when you’re starting out

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Link building is how you build authority and rank your website higher on search engines. But if you don’t have the money to buy backlinks from a white hat SEO specialist, then you’re going to struggle. That’s why I’ve given you the top 5 tactics to start building backlinks.

In this blog you’ll learn these 5 tactics to build your backlinks portfolio 

  1. Outreach
  2. Guest Blogging
  3. Broken Links
  4. Content Repurposing
  5. Community Sites

What does link building mean?

If you’re completely new to SEO, then you may not have heard of link building. So here’s why link building is a great strategy to propel your freelancing business.

Building links is the process of getting websites in your niche to link out to your website. When you get other peoples websites linking to yours then it gives signals to Google. Signaling that your website is a safe website and should be ranking higher in the search results.

Higher rankings equaling more potential clients viewing your site when they’re searching for your services.

Is link building relevant to SEO?

Want to rank your freelance website on Google, then you can’t ignore the importance of link building. Put together a strategy that will help you earn high-quality links. How many backlinks a website has remains one of the top three most important ranking factors out there.

What are link building strategies?

In the past, website owners used to build backlinks easily by spamming their links on blog post comments. Now Google requires you to create quality backlinks so that they rank you higher.

Quality backlinks by creating guest posts for other people’s sites. Or getting other people to link to high-quality valuable content on your website.

Now you’ve read how great using a link building strategy is for your freelance business, here are the top 5 strategies to start building links and rank higher on Google.


Outreach the system of reaching out to other website owners and saying “hi, I’ve got this piece of content that covers this topic and I think your website visitors will find it valuable”. That’s the simple explanation as to how outreach works.

Though, it’s not as easy as that. To be able to do outreach successfully, you need to build some sort of relationship first with the website owner. Website owners need to first know, like, and trust you before they even consider linking out to your piece of content.

Although, when you’ve established that relationship, when you send that pitch to link to your content, then it’s so much easier to get backlinks.

Guest blogging

Guest blogging is the oldest trick in the book to gain links and build your authority in your niche. Guest blogs work by writing a blog post for another website. Either in your blog or author bio, your given a link back to your own website.

Freelancers and many others are making the mistake of pitching their guest posts to websites that are actively looking.

Instead, research websites in your niche and look for a

  • Contact us
  • Write for us
  • Contribute

Then get in contact with the website and pitch your idea to them. Even better if you want to stand out is to make contact with the website owner on social media first. This way the website owner gets to know, like, and trust you.

Remember, website owners get hundreds of pitches everyday so you want yours to stand out and for them to pay serious attention too.

Broken links

Broken links are everywhere on websites in your niche. Your job is to find them and create a piece of content that the website owner would want to link to instead.

This maybe a time consuming link building strategy to do. But in the long run, it’s something that can pay off with higher authority and rankings.

Dedicate some time each day looking at a list of websites you’ve noticed, then eventually you’ll find a dead backlink. Searching for broken links on people’s websites in your niche that you want to be on.


Yes I really said steal. But stick with me, it’s ethically stealing.

Let’s say you’re a website designer and you’ve created a whopping 5000+ word guide on website design. Though yet you see people are linking to an article on website design that only briefly goes over it in 200 words, you’ve got to get in.

Email the website owner or reach out to them on social media and tell them about the piece you’ve created. Tell them why it’s so much more valuable than the other article they linked to.

Remember, websites don’t link to your content if they don’t even know it exists.

Content Repurposing

You can repurpose your content in many different ways, but you can build your backlinks by repurposing for social media and SEO purposes. Here are 3 ways in which you can repurpose your content.

  • Videos for YouTube
  • Pins for Pinterest
  • Instagram stories

By repurposing for YouTube and Pinterest, your adding fresh content to Google and linking back to your own site. Both of these sites are search engines and they love fresh content.

Just make sure that your repurposing the content so that it’s something your audience is searching for and will love. Don’t make content only with Google in mind.

Google appreciates fresh content that’s focused on the end user and the overall experience from your brand.

Repurposing content for social media helps build your brand authority. If you’re creating content that people on social media love and will want to engage with, then this sends a signal to Google. A signal that your audience loves your content and brand, so Google ranks your brand or content higher on the search engines.

So start taking a look at the content you create, then consider how you could repurpose it. But repurpose it so that it fits the platform and he audience on it.

Community sites such as Reddit and Quora

Quora and Reddit are the real hidden gems in building links to your website.

By leaving valuable replies to questions on community sites, you become a recognised valuable member of the community. This recognition is powerful, as when you leave links to your content which backs up your answer on the site, you get more clicks.

Read here how we get traffic from Quora (our second top source for traffic)

In A Nutshell,


When you build backlinks not only does your authority increase but so does your search engine rankings equating in more website visitors. If you’re struggling to think of content ideas fill out the form below for 5 blog ideas that are unique to your business.

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