Is your online business not growing due to a leaky sales funnel?
You need to plug these leaks as soon as you can so you don’t lose out on any revenue.
So what are you going to do about your leaky sales funnel?
Scratching your head and shrugging your shoulders thinking, ‘I don’t know’.
Use the 4 hacks in this blog to stop those leaks and create a sales funnel that converts.
Getting leads into your sales funnel is hard to do.
Don’t let all of that hard work go to waste with a leaky sales funnel.
With leaks you lose those leads before monetizing them.
Entrepreneurs with a solid sales funnel in place can take a look at the number of leads at each level of the funnel. Enabling them to accurately predict what their sales are going to be.
With a few tweaks and some attention paid to your landing pages and follow-up sequences, chances are you can fix those leaks and start to think like an entrepreneur.
Fixing the leaks and increasing your profits in no time.
What are sales funnel leaks?
If you’ve got a funnel in place and your numbers aren’t looking great, chances are you have a leak somewhere.
Your funnel has a hole (or two or three) where potential clients are falling through.
Take a look at your own analytics and see if you’ve got a leaky funnel.
Once you spot the leaks, they’re pretty easy to fix.
Here are 4 hacks to plug the leaks in your sales funnel that’s killing your online business.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
4 Hacks to Stop a Leaky Sales Funnel Before it Kills your Business
Leads are expensive to get.
Wether you get leads through organic or paid traffic, it costs you.
You either have to put in tons of time to create content or have a big advertising budget for paid traffic.
Don’t let that time and money go to waste with a faulty sales pipeline.
Use the 4 hacks so your funnel is optimized and converts.
Attract the right customers to your sales funnel
Attracting the right customers to your sales funnel is so important.
Not attracting the right customers only equals lost sales and money spent on advertising.
To establish whether your attracting the right people to your pipeline, answer these questions
- Are these potential leads right for your online business?
- Is it clear who you’re trying to attract?
- Do you give mixed messages in your online presence?
- Do they know at first glance what you’re offering?
Take a look at your buyer persona or client avatar.
Are you attracting them to your sales funnel and filling the top end with those ideal leads?
If you’re not sure, ask a friend.
Ask a friend to look at your website and social media.
Then ask them the final 2 questions, whatever their answer is will give you a clear indication of where you’re going wrong.
Using a friend or even a focus group is not only great to get a fresh pair of eyes on your offer, but also important for this one reason.
When your leads come across you online and are clear on exactly what it is you do then they are more open to becoming a customer.
After you’ve attracted the right leads, create a customer journey map.
A map of how they will go from a freezing cold lead to a red hot buyer.
Customer journeys vary depending on the nature of your freelance business and the complexity of your services. Therefore, you need to plan out each stage of the sales funnel.
Eliminate conversation killers
You’re having a discussion with a group of friends or colleagues and then someone says something that completely kills the conversation.
Yep, you know that one.
The same is true with your sales funnel.
You can say something in your emails that totally turns people off you!
Don’t worry, you can easily fix this problem.
Fix with email nurturing sequences that speaks to their hearts and warms them up.
From your buyer persona and customer journey, determine what people need at each step.
Determine what’s going on with your leads, push them further up the pipeline, and close the deal with them.
To help you determine what’s going on with your leads, look at external factors.
Use external factors such as national holidays, the pandemic of 2020, recession, or other external factors that impact your potential client and their buying decisions.
Analyze your results – but not too much
Look at your sales process with the mind of a business analyst and answer these questions.
- What’s the current business process flow?
- Where can you improve and what’s going well?
- Is there a clear goal at every step of the way?
Focus on the user experience of your potential client at every step.
Wherever possible, improve your interactions with prospects.
Whenever analyzing your results, don’t go into analysis paralysis.
Analyze results at specific times like every
Having a routine when you analyze your results stops you from going into analysis paralysis.
In this situation, you end up looking daily, hourly, or even more.
This is never a healthy situation and takes a toll on your mental health.
Using the tool GetResponse you can analyze your results.
- Better understand your subscribers
- Analyze their clicks, bounces, and unsubscribes so you learn what works
- Find out what emails led to sales and website visitors
Understand your potential clients better with a powerful marketing tool that helps you to make informed decisions.
Experiment with your funnel to see which converts
Experiment with your sales funnels by doing split tests.
Split-tests are commonly referred to as A/B tests.
A/B tests are when marketers create 2 landing pages for the same purpose ie leave an email address in exchange for an eBook.
Purpose of doing a split test is to see which landing page resonates with potential clients more.
The offer is the same, but the message and layout of the landing page are different.
Easily create split tests with GetResponse and their library of templates with every campaign.
You can split-test every campaign and maximize your results.
In A Nutshell,
Fix a leaky sales funnel is essential to make sure that potential clients make it the whole way through the funnel. Build a sales funnel with the 30-day One Funnel Away challenge.