5 Irresistible Lead Magnet Ideas To Build Your Email List

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Getting traffic to your website is great. But ask yourself, what’s the point in getting that traffic if they’re not becoming a lead? That’s where lead magnets come in. By using any of these lead magnet ideas, you’ll start building your email list and start generating sales. Keep reading this blog for the best 5 lead magnet ideas.

Starting Freelancer Lifestyle, I was constantly told to build an email list you can’t rely on social media. Trying many different types of lead magnets, I constantly struggled. Struggled to understand what my audience would even want. This is why I’ve put a list together of the top 5 lead magnets that people love.

Each of these lead magnets is different and works for different types of businesses. You just need to decide which would be right for your type of business.

Useful Resources

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How Do These Lead Magnet Ideas Work?

Lead magnets work by offering a free piece of content in exchange for your markets email address. An effective lead magnet is thoughtful and strategic in understanding the audience’s needs.

To craft an irresistible offer, it’s crucial to delve into the desires and pain points of your target audience. This involves not only knowing what they want but also understanding the challenges they face and the solutions they seek. Start by conducting thorough market research to gain insights into your audience’s preferences, interests, and problems.

Utilize surveys, social media analytics, and customer feedback to gather valuable information. By comprehending the specific issues your audience is grappling with, you can tailor your lead magnet to provide a solution or valuable insights. Crafting an irresistible lead magnet involves aligning your offer with your audience’s desires and surpassing their expectations. It should provide immediate value and address a specific pain point or aspiration.

In essence, successful lead magnets are the result of a deep understanding of your audience’s needs. By leveraging this knowledge, you can craft a compelling and irresistible offer that gets email addresses. Not only do lead magnets allow you to get email addresses but also establishes a foundation for building lasting relationships with your audience.

email subscribers

What Makes A Good Lead Magnet?

Good lead magnets answer the audience’s problem. But you don’t want a good lead magnet. Instead, you want a great lead magnet. Great lead magnets are lead magnets that stand out from the crowd and people are rushing to get. Get your lead magnet to stand head and shoulders above the rest by giving high-value content.

High-value content that your audience has given a high perceived value to. Content that they’ve not heard or seen a thousand times before.

Get started thinking about your first or next lead magnet by drafting ideas of what high-value content you could give to your email subscribers. Just make sure that your lead magnet ideas are aligned to your end goal. Whether that end goal is for them to purchase a product or service, your lead magnet needs to be aligned to this. Always think of your lead magnet as the start of a path that you want your subscribers to take.

Then at the end of the path (that’s filled with autoresponders) your subscribers then make the purchase. Here are the lead magnet ideas that you can use to create an irresistible offer to your audience and turn subscribers into sales.

Don’t forget to check out the deadly email marketing mistakes you should avoid.

email templates

5 Irresistible Lead Magnet Ideas To Build Your Email List


eBooks are a great content upgrade. By offering an eBook as your lead magnet, you create an extra piece of content that is digging deeper to the root of a potential client’s problem.

Now don’t worry, you don’t need to write a long eBook. But long enough to really help the potential client with the problem and build your authority as an expert.

In fact, 58.6% of marketers said that short eBooks were converting better than long pieces of content. Building that authority will do nothing but bring you that step closer to converting that lead into a sale.

Example of a lead magnet funnel using eBooks to sell your coaching services

Yaro Starak is an example of a blogger using eBooks as a lead magnet for his coaching program. Yaro Starak works his eBook in a lead magnet funnel using these 3 simple stages.

  • eBook
  • 3 mini videos teaching you how to monetize your blog
  • Webinar teaching you how to launch your online business and sell your own digital products

As you can see, Yaro uses different content types. This really does help he’s making a connection with his audience so people build that trust with him quicker. As there are only a handful of times he uses videos in his funnel to connect with his subscribers, he needs to build that trust quickly.

Webinars A High Converting Lead Magnet Idea

Have you been on social media and felt hounded by adverts asking you to sign up for a masterclass? Well, there’s a good reason for this. Webinars have an average conversion rate of 35% – 45%.

Conversion rates for a webinar depend on how engaged you are with your audience pre, during, and post-webinar. To make sure that you nail your engagement with your subscribers, make sure that your marketing campaign is on point. A great example of a coach and entrepreneur who really has got their webinar marketing campaign on point is Amy Porterfield.

Amy Porterfield webinar marketing campaign that converts

As soon as you land on Amy Porterfield’s website, you instantly get this message pop up on the screen.

Just on this popup message, Amy Porterfield is writing a powerful message telling you to jump onto her masterclass.

But what makes Amy Porterfield’s webinar lead magnet great is the lead magnet funnel surrounding this. As part of the lead magnet funnel, you’ll get

  • Pre webinar email campaign so that you’re warmed up and ready to consume the content of the webinar
  • A highly engaging webinar that’s high energy and full of valuable content that uses her own story
  • Post webinar email campaign that answers any questions you have about the product being sold and reviews from other customers

Want to use a webinar as your lead magnet? Ensure that you create one that’s high value has a marketing campaign surrounding it for higher conversions.

Use Free Consultations

Build instant rapport with potential clients using free consultations.

Talking to a potential client one to one, you’re getting to know the problem that they want solving. Then you give advice that’s bespoke and speak directly to them.

Free consultations are not a webinar that is giving advice that it is a one size fit’s all approach. Instead, they’re a tailor-made solution.

Lead magnet example of a free consultation with The Hoth

The Hoth is an SEO agency and their lead magnet is to book a free consultation that’ll help you put together an SEO strategy.

Why this free consultation strategy works for agencies is because you’re building that trust with the customer straight away before asking them to pay a penny.

Then when you get the customer’s trust they are more likely to buy from you in the future. Maybe not straight away because they want to see your advice deliver a result.

When customers see results from your free advice. They will be left thinking, wow if that’s what results I can get for free, the paid services must be really fantastic.

Free Trial

Free trials are trying out the product or service for a certain amount of time. After that time, if you want to continue the use of the product or service you have to buy it.

This particular type of lead magnet works well for software as a service (SaaS) companies. SaaS companies such as marketing software, accounting software, and graphic design (like Adobe) companies for example.

Grab your free trial with GetResponse

GetRespone is an email marketing software that uses free trials as its lead magnet. As part of their free trial, you get access to a lot of the tools available. On top of that, GetResponse email you webinars and other advice that helps you to achieve your marketing goals.

free trial lead magnet ideas with GetResponse

GetResponse is a great SaaS company that offers a fantastic free trial for the customer. But more importantly for the company, they are keeping themselves top of mind by emailing other useful advice and webinars that help the customer.

If you’d like to learn more about my experience with GetResponse, read my review of GetResponse right here.


Free tools (also known as web apps) whatever you prefer to call them they do one thing. It’s a free tool that lives on the owners’ website that requires you to use your email address for access.

Neil Patel is the founder of his own agency Neil Patel Digital and his own tool Ubersuggest. With Ubersuggest users can get access to finding the best keyword for them, content ideas, and finding backlink opportunities.

How Neil Patel uses this lead magnet idea to build his email list

Neil Patel cleverly uses his tool to get trust from his audience. Helping his audience to build their business with the tool and his content so that they can buy the paid plan.

lead magnet ideas from Neil Patel

Ubersuggest is an amazing tool and you can get 3 uses out of the tool per day.

Use the tool strategically with what information you want to find out and the 3 uses should be enough for someone who’s starting out.

But should you have a tool for your own online business? To decide this take a look at your own business and what keywords people are using when landing on your site.

If having a tool is right for you, buy code from code canyon and hire a team of website developers to help you create your tool.


These 5 lead magnet ideas will help you build your email list and start a relationship with each lead that can become a client. You need to take a look at your website, or even just your social media. Then decide which lead magnet idea would be a fit for your audience. Always remember the lead magnet is a stepping stone to build that trust and turn subscribers into sales.

About Post Author

Alison Wolf

Helping you to build an online business so you have an extra stream of income or quit the day job. Don't forget to follow me on social media using the handle @heyalisonwolf