Getting traffic to your website is great. But ask yourself, what’s the point in getting that traffic if they’re not becoming a lead? That’s where lead magnets come in. You offer the traffic a lead magnet and then that becomes a lead you follow up with. Keep reading this blog for the best 5 lead magnet ideas.
eBooks are a great content upgrade. By offering an eBook as your lead magnet, you create an extra piece of content that is digging deeper to the root of a potential client’s problem.
Now don’t worry, you don’t need to write a long eBook. But long enough to really help the potential client with the problem and build your authority as an expert.
In fact, 58.6% of marketers said that short eBooks were converting better than long pieces of content.
Building that authority will do nothing but bring you that step closer to converting that lead into a sale.
Use eBooks as a lead magnet
Using eBooks as a lead magnet, you can either create one that fits the core problem you’re trying to solve. Alternatively, if you’re running a blog that is solving different (but smaller) problems, then creating a series of eBooks will work.
Whether you’re just needing one eBook or a series of eBooks, they all have one thing in common. The eBook must help the new subscriber further in solving their problem. Taking them further up the pipeline to becoming a client.
If your eBook doesn’t do this, then there is no point in creating one. As your website visitors will see no value in getting the eBook. Therefore not becoming a lead that you want to convert.
So whenever you’re creating an eBook, think like a website visitor first.
Take a look at your website analytics and see what website pages or posts they’re going to. Then create an eBook that’ll help them sol.ve their problem further.
Then using an autoresponder, create an email sequence that’ll turn that warm lead into a red hot lead that’s ready to buy your freelance services.
Checklists are a really quick and easy way to create lead magnets.
Subscribers love them because it’s a great way for them to remember how to do something. Giving a step-by-step set of instructions.
What makes a checklist even better is that you can create them easily by designing a PDF. Making sure that it’s aesthetically pleasing, matches your branding, and helps the lead.
Always keep the lead in mind first. Give them value and then close that sale.
How you can use checklist as a lead magnet
An example of how checklists are used is SEO checklists.
SEO checklists are great for people who are struggling with SEO. So an SEO checklist for example could be ‘local SEO checklist to get found by local customers’.
So if you’ve got a website page or blog posts around the topic of local SEO, a checklist for local SEO would make a great lead magnet.
People love to read stories. If you’ve got a client success story under your belt, then you should be running with this.
If you’ve ever worked with a client that you had a good relationship with. Giving that client the solution they were looking for. Then use that story as a case study.
Create case studies
To create a case study, you have to go deep into the story from when you first met the client. Right up until they got the final result that they were seeking.
So where do you start creating your case study?
Follow these quick steps as a template to creating your case study.
- Introduce the client
- Problem that the client was having
- What the client desired
- Solution you offered
- Journey that you and the client went on
- End result
Always focus on the client, the journey, and the end result. Really paint a picture with the words in the case study. This way the new subscriber can really visualize the story.
For you, this means that the subscriber can build trust in you. Ready to hop on a call with you and buy your services.
Webinars are not just for coaches. These video lead magnets can also be used by freelancers.
In fact, small businesses that are in the b2b niche say that they have a conversion rate of 21.2%.
Essentially a webinar is just an eBook or checklist put into video format. By using video as a lead magnet, you can build up trust a lot more easily, as they are seeing the person behind the account.
Potential clients are getting to know you better and your personality. This will either warm them up to you a lot quicker. Or they will get rid of any prospects that just think ‘no, I don’t want to work this freelancer’.
Webinars to get clients fast
If you’re wanting to get clients using video format, then here’s how you can get started.
- Choose a platform the fits your budget
You can either use a marketing platform to host a webinar if you’ve got a large budget. But if you don’t have a budget, use a platform like YouTube where you can host videos for free.
2. Make a video
Like when creating an eBook or checklist, you want to create a video that solved the potential clients’ bigger problem. Also in the video, you want to really show your expertise and previous results.
Really paint a picture of what life can be like when using the tips inside the video and working with you.
Then always end with a call to action. A call to action where they lead can work with you right away.
But leaving a call to action won’t always be how the client makes that call to work with you. This is why you want to create a funnel.
3. Create a funnel
With a funnel, you can follow up with the client after they’ve viewed the video. Follow up by answering their questions and showing previous clients’ results.
Create a funnel where you take the website visitor from the page or post, and then offer them access to the video. After they’ve opted in to watch the video, send them straight to the video.
Then this is where the magic happens, follow up with an autoresponder to convert that watch of your video into a client.
Free consultations are how you can build that instant rapport with potential clients.
You’re talking to a potential client one to one, you’re getting to know the problem that they want solving. Then you give advice that’s speaking directly to them.
It’s not a webinar that is giving advice that it is a one size fit’s all approach, but rather a tailor-made solution.
Deliver free consultations that convert
To deliver a free consultation that converts, then you need to create a funnel that gives a professional image from start to end.
Create that professional image using an appointment scheduler. An appointment scheduling app such as Calendly or Acuity.
You can synchronize the appointment scheduling app with your marketing automation software. So pre and post the call you can create and send emails.
Emails that help your free consultation to convert.
Remember to always make the consultation client-focused. Be genuine by keeping your potential customers at the center of the conversation.
Never push your freelance services in a free consultation. Be client-focused and really listen to them. This will build that rapport and the client will listen to how you can help them.
In A Nutshell,
These 5 lead magnet ideas will help you build your email list and start a relationship with each lead that can become a client. You need to take a look at your website, or even just your social media. Then decide which lead magnet idea would be a fit for your audience. Always remember the lead magnet is a stepping stone to build that trust with lead and convert them into a client.