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Want to start attracting targeted visitors to your website? Then check out these 5 keyword research tools for SEO.

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.

What are keyword research tools for SEO?

There are 7 billion searches done per day in 2020. This is a huge growth in comparison to 2016. As only 5.5 billion searches in 2016. This tells you that Google is still growing and you need to get your freelance business found on Google.

Social media is great for building a community. It enables you to start and nurture a relationship with a potential client before they buy. With the power of SEO, you can get clients with keyword research. Use keyword research tools for SEO, create content for your website, and fill your pipeline with clients.

Here are the top 5 keyword research tools for SEO that freelancers are using to understand

  • What content you should create
  • Potential traffic volme for the keyword
  • Competiton level for the keyword

These are 3 factors you should be using when determining what keyword you should be using. But let’s check out how each of the 3 tools works. Helping you decide which is best for your freelance business.

Keyword Magic Tool


Keyword magic tool is a tool from Semrush.

If you don’t know who Semrush is, Semrush are an SaaS platform that are all about digital marketing and improving brands visibility.

One of the tools they’ve got on offer for you is their keyword research tool for SEO called keyword magic.

keyword research tools for seo

Using this keyword research tool, you not only can discover the best keywords for your business, but you can uncover gaps of keywords your competitors aren’t using.

Data you get using this tool include:

  • Volume
  • Keyword difficulty
  • Cost per click
  • Competition

How To Use Keyword Magic Tool

To use the keyword magic tool, signup for the free trial here to get access.

Pick your keyword, by entering your keyword. Then you’ll get a list of related keywords with all the data you need.

Then dig a little bit deeper. Dig deeper by looking at the question keywords and organize the keywords with the filters given.

Finally export your list of keywords into a spreadsheet, so you can refer back to them.

Now you’ve got a list of the best keywords you should be going for. Don’t forget you can go a little bit deeper with the tool to look at your competitors and the keywords they are ranking for.

Traffic Analysts Tool

Keywords Everywhere

Keywords Everywhere is a Chrome extension that shows you data for each keyword you write into Google.

keyword research tools for seo

Yes, download the extension, type in your keyword, and get data.

This data includes

  • Volume
  • Cost per click
  • Competition
  • Trend
  • Related keywords
  • People also search for
  • Long-tail keywords

This tool really does give you a lot of information that you can just get by simply typing in your keyword using Google. There is no need to go and log in to another platform, just to do the keyword research.

So if you prefer things to be more simplistic then this is for you.

How To Use Keywords Everywhere

To get started, download the Chrome extension. Then buy 100,000 credits for $10.

Credits work by for each keyword you search for you’re spending 1 credit. So, to use these credits each month, you’d have to do over 3000 searches per day.

Would you really do that amount of searches for your keyword research?

So, yes you do need to pay money to use the tool, but it’s only $10 and you get a lot for your money.

Position Tracking Tool

Google Keyword Planner

Google keyword planner is a free tool inside Google. Yes, Google is giving you a free tool to help you choose what keywords to go after.

To find this free tool, you need to do a search on Google for the keyword planner. Then click on the link for the tool to get direct access.

Just like the other keyword research tools it gives you the data

  • Traffic volume
  • Competition
  • Cost per click

Also, this tool gives you suggestions to broaden your search.

In the image above, it gives the suggestion to use ‘side hustle’ to broaden the search. When you add these suggested keywords, it adds data for that extra keyword to the initial results.

Overall, Google’s keyword research planner is a good free tool to use. But personally, I find it harder to use and don’t like to use it.

Unless I want Google’s opinion on a keyword if there is conflicting data from the other tools.

Answer the Public

Answer the public is a free tool where you can find the questions and keywords people are putting into search engines.

This is a powerful tool as it shows you the exact phrases real people are searching. Then you can use these phrases and create content for it.

Types of phrases it can give are:

  • Questions
  • Prepositions
  • Comparisons

Using Answer the Public

You can use this tool for free. But you’re limited to searching 3 keywords or short phrases (1 – 3 words) a day. Although, for the amount of data it gives you it’s still an amazing tool.

Just be clear first on the exact keyword or phrase you want to be researching first before you use it. That way you don’t waste any of the free searches it gives you.

After using the tool Answer the Public, you’ll have a list of the questions and comparisons you should be creating content for.

Even better, if you use Answer the Public in conjunction with Keywords Everywhere, it’ll give you the data for the questions, prepositions, and comparisons too.

This way you can see if the trend is going up or down and the competition for the keyword.

Traffic Analysts Tool


Ubersuggest was created by Neil Patel.

You can get access to UberSuggest by going to his website neilpatel.com or by downloading the app Ubersuggest.


How Ubersuggest works

Ubersuggest works similarly to the other research tools. As in, you go to the app, type in the keyword and you get data on that keyword.

Plus you can use this app to do competitor research and backlink data. This you can do on Semrush, but with Ubersuggest you can do free forever.

The free forever plan does limit your access to the amount of data you can. This can include data of related keywords and other important information you’ll be seeking.

But with the free forever plan you still get 3 searches.

Although is you get the Chrome extension for Ubersuggest, you get data for unlimited searches.

This Chrome extension works similarly to Keywords Everywhere. Although if you want further data such as questions, you’re taken back to the website which will use up your free searches.

But if you don’t click through, you still get the standard data of volume, cost per click, and search difficulty.

In A Nutshell,

Each of these keyword research tools for SEO is quite similar. But Semrush and Ubersuggest have that edge by giving you details about your competitors and backlinks. Both of which you’ll find very useful in helping you decide on keywords you should be targeting. But when it comes to deciding which tool you should be using, try each one. Then depending on your own personal experience, decide which of these 5 keyword research tools for SEO to use.

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About Post Author

Alison Wolf

Helping women who want to quit the 9 - 5 and build an online business where they can live their life on their terms. After quitting my own full-time job in 2010, I decided to make a change and start earning money freelancing. Using my own experiences, I help women who want to quit their own 9 - 5 and create their own freelance business that fits around their own lives.
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