JetPack plugin is an awesome tool for freelancers to use in building their site and their freelancer business. In this blog, we shall look at how you can set up your JetPack plugin and the hidden upgrade for freelancers.
What Is JetPack Plugin?
Jetpack is an awesome free plugin for all WordPress users that can be described as a swiss army knife. A swiss army knife helping you to keep your site secure, faster, and grow your audience.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
Before you start using the plugin, you need to learn how to use it. Here is a full tutorial on how to use Jetpack plugin.
How To Use JetPack Plugin
After you’ve activated the JetPack plugin, you need to go to the JetPack dashboard.
On the JetPack dashboard, you need to set it up.
You can quickly set up your JetPack plugin by clicking the blue button called ‘Set up JetPack’.
From there you will be sent to WordPress.com where they request for you to connect the two together.
Next steps, JetPack will be asking you about the purpose of your site. Is your site a blog, online store, etc.
Now you’ve set up JetPack!
You’re all setup and can start using the features of the JetPack plugin on the free version.
JetPack Essential Features
With the free version of the JetPack plugin, you do have these 6 features.
So you get an idea of how each of these features work, we shall briefly go over them and if it’s worth having the upgrade.
On the free version, you get this level of security.
- Alerts if your site goes offline
- Brute force protection
- Allow users to login with their WordPress.com credentials
With the upgrade, you get
- Automatic clear of spam from forms and comments
- Automatic scanning and fixes of security threats
Therefore, you might just want to shop around for security to see if there are any better options for you.
Performance is all about your site speed. Site speed is important as nobody likes a slow loading website.
JetPack plugin free plan allows you to enable
- Site accelerator
- Lazy loading for images
Although, if you upgrade you’re able to help visitors quickly find answers with highly relevant instant search results and powerful filtering.
But you don’t need to have this upgrade.
As you can see on my sidebar there is a search tool. On the search, you type in a keyword, hit enter and it shows the content relevant to that keyword.
Therefore, if your site already allows this filtering. Why do you need to buy an upgrade to do just that when you have it for free?
Writing can be tough. That’s why Jetpack includes modules that make the writing process easier.
Included in the writing settings are
- Media (create carousel slideshows for your images)
- Customization to add testimonials and portfolios
- Infinite Scroll
- Adding extra Widgets including Twitter streams
- Post by email
- WordPress.com toolbar
As you can see there is a lot inside the writing feature that’s recommended to take a closer look at.
Sharing as you probably can imagine is all about sharing to social media.
With the sharing feature you can
- Automatically share your posts to social media
- Add sharing buttons to your posts
- Add like buttons to your posts
Discussion feature is an essential feature for bloggers.
Bloggers love collecting comments and this is where you enable it.
Though comments is not the only thing you can collect. You’re able to collect subscribers with the discussion feature.
There is a real mix of different things you can do with the traffic feature for free or on the upgraded version.
With the free version, you can expect
- Show related posts
- Generate shortened URLs for simpler sharing
- Generate XML sitemaps
- Site verification with Webmaster tools
If you use the Yoast SEO plugin, you can generate XML sitemaps and verify your site with webmaster tools.
Click here to learn how to improve Your Google Rankings With Yoast SEO In 2020
For upgrading the JetPack plugin, you can also get
- Monetization with ads
- Boost your Google rankings
- Connect to Google Analytics
How much does JetPack Plugin cost?
There are 3 different options to the pro version of JetPack plugin.
Looking at the Jetpack plugin cost, you really do need to weigh up if it is something you need.
Or could you get other plugins that give the same functionality but for a lower price (even free).
Alternatively, you could choose to get a upgrade that is specific for your freelance business.
JetPack plugin has a hidden upgrade for freelancers who want a CRM solution. This hidden upgrade is CRM Entrepreneur.
CRM Entrepreneur is the simplest & quickest of all WordPress CRMs. Manage your customer relationships, make more profit, and maintain happier business relations.
Here is how it helps you build relationships and revenue:
- Collect leads from contact forms, WooCommerce, PayPal and others
- Sort your contacts into groups
- Manage billing including quotes and invoices
- Pay for only what you need with it’s modular feature
Here are the 4 different pricing options.
As a freelancer, the obvious choice is to start with the freelancer option. Although, take a close look at the other 3 options to see if there is something else you need that the freelancer option doesn’t provide.
After upgrading to the freelancer option, here is how you install it and set yourself up.
you first steps are to find the JetPack plugin, Jetpack CRM for WordPress.
After installing the JetPack CRM, you want to check out the core modules.
If any of the available core modules are not available to you as they are an add on, then you can use these as you need them
Should You Avoid JetPack Plugin?
JetPack plugin is like Marmite.
You either love it or you hate it.
So why do some freelancers just simply hate JetPack plugin?
After doing some digging, I found these top 3 answers.
#1 Connecting To WordPress.com
Freelancers and big business just don’t see the reason for this. It doesn’t improve the website in any way.
#2 GDPR Issues
You’re a freelancer or business in the UK or EU, then you have heard of GDPR. JetPack plugin is problematic when it comes to GDPR.
As you add more modules to JetPack plugin, more must be included in the contract to cover GDPR.
#3 Not Enough Features For The Price
When you upgrade, you expect to get your monies worth. You will be quickly disheartened by JetPack plugin.
Many just don’t see the upgrade as value for their money. Therefore, they’d prefer to shop around for something else.
In A Nutshell,
JetPack plugin is a fantastic plugin for freelancers and other businesses to have on their website when starting out. Although if they are planning to upgrade, they should look closer at their options to grow their freelancer business using JetPack rather than the ability to get more traffic.