Use these 7 hacks to get Instagram followers and grow your visibility. Stop struggling to get Instagram followers for your freelance business. Endlessly posting content to the platform but struggling to get seen. Follow these 7 quick hacks to get you started growing your freelance business.
- Optimize your account
- Create content your ideal client wants
- Content calendar
- Schedule your posts
- Commenting strategy
Getting Instagram followers can be a real struggle at times. So is Instagram even useful for service-based entrepreneurs? Yes, it is. Freelancers are growing their businesses using the platform. The difference between you and them is that they understand how to use the platform to attract clients. Not attract unwanted DM’s, but unfortunately, you’ll still get some of them.
When you use the hacks in your freelance business to get Instagram followers, you’ll grow partnerships with other freelancers, get your true fans, increase your brand awareness, and get high-quality clients.
Should you buy Instagram followers?
Put simply, no you should never buy Instagram followers. When you buy followers you quickly get a load of followers added to your account. That may sound great, but when you scratch below the surface you’ll soon see that they are just bots and never engage with your content.
What this does is send signals to Instagram that your followers are fake, they should not be promoting your content as someone to follow, and may even suspend your account. Therefore, however tempting it may sound to buy followers, it’s not a smart choice for a freelancer to do this strategy.
Instead of buying followers, use the hacks in this blog and you’ll soon be growing your Instagram followers.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
Optimize Instagram Bio
Instagram bios are at the top of your profile along with your profile picture to attract your target market and turn followers into leads. Optimize your Instagram bio by creating one that stands out to your target market and shows them that you’re the person who can help them solve their problem.
There are many different tips out there from ‘gurus’ who claim they know how to write one that converts into leads and sales. But if your writing your Instagram bio make sure that you include:
- Who you help
- How you help
- A compelling reason to click on your link
Whatever the ‘gurus’ teach you when you’ve optimized your Instagram bio, the only thing you have to worry about next is what content you’re going to post.
Create content your ideal client wants
Before you start posting on Instagram your selfies, you need to consider ‘what does your ideal clients want to see?’. When you create Instagram posts, you should always consider this. To start considering what content to post, do your client avatar first.
When you complete your client avatar, you know exactly
- Problems they’re having right now
- Their desires
- Roadblocks they’re experiencing from getting to their destination
Identify what keywords to target by using a keyword research tool that entrepreneurs like you are using. After you’ve used the keyword research tool, you’ll be able to create a content calendar for the next month. Content filled with amazing ideas that get right down to the root of your target market’s problems and desires. Content that attracts them to you (organically) and become leads.
Instagram stories are a collection of posts or a video that stays visible to followers on their home feed for 24 hours. For freelancers Instagram stories are a useful tool to occasionally push your old post promoting a service back to the top of your followers minds.
This is incredibly powerful to grab your followers attention when you’re having an off day and don’t have any new content to post that day. You know that off day when your energy is low or you’re feeling really poorly that day. Because even though everyone on Instagram is posting a picture perfect life, we know that life is really not like this.
So don’t miss out on attracting your target market when you’re not producing fresh content that day. Add an old post to an Instagram story.
Instagram reels were introduced and everyone just loves it. Reels are short videos filled with music that are fun and entertaining to your target market.
Freelancers are creating reels using the Tik Tok app and then uploading it to Instagram. Typically, freelancers are using Reels to demonstrate how clients feel working with them with short funny videos. But, for freelancer, reels are also used to share quick hacks and tips.
By doing these funny and entertaining videos, you leave your ideal client with a smile on their face. Smiling whilst they’re learning from you. But, what’s even more powerful by using reels in your content marketing strategy. you’re staying on top of their minds when needing your services.
Now that you’re filled with lots of ideas for what to post onto Instagram, you need to create a content calendar. By having a content calendar, you keep track of what you’re going to post and when. Plus, also with a content calendar you make sure that you get down to the root of your ideal client’s problems.
Because if you don’t tap into your ideal client’s problems and desires, your not going to be creating content that converts into leads.
Also, when you use a content calendar, you can plan and schedule content. Then afterwards you can just focus on having conversations with your target market. Having conversations is what will turn a post into afollower, post, lead, and sale.
By not having conversations with people who have loved and commented on your posts, they’re not going to become your true fans. After all, people buy from people. So keep your Instagram app switched on when your content will go live and have conversations with your target market. Make them love you and they’ll become your raving fans.
Schedule your posts
Scheduling your posts onto Instagram makes life so much easier. Just find a couple of hours to create Instagram posts and schedule on a scheduling app for the next 20 days. Then just concentrate on talking to your potential clients instead of creating new content each and every day.
You’ve probably heard of the guru’s talking about automating your business. Well, this is a small part of your business that you can easily automate without it costing a fortune in time or money.
As freelancers time really is money, we get paid for the time working with clients. When we’re not working with clients we’re hustling for more clients.
Using this scheduling app for Instagram posts allows you to post 20 pieces of content for free. That’s one piece of high-value content your target market needs from you every day for the next 20 days. If all you do is spend a couple of hours every 20 days creating content for Instagram, you’ll get that grueling task over and done with.
No needing to outsource this task to a virtual assistant ever.
Get started using this scheduling app for Instagram, we love it and we know you will too.
Have you every heard of the true fans strategy? Well this strategy is to get your first 1000 followers or true fans on Instagram. True fans are the followers who are going to buy from you, so as you can imagine they’re essential. To use this strategy, you need to got back to your client avatar.
How do they describe themselves on Instagram? if you’re not too sure, find your ideal client on Instagram and look at their profile to see what label they give themselves.
Next, create 3 lists of 15 hashtags they use that describes themselves. With these lists of 15 hashtags, you’re going to comment on 10 of these posts. Make sure that it’s a meaningful comment and not something like ‘love this’. With your comment you’ve got an aim to stand out and create a conversation.
By having 3 lists of 15 hashtags, you can rotate the hashtags you’ll comment on. Doing this stops Instagram marking you as a spammer. But after you’ve done this method you’ll have commented on 150 different posts a day.
Yikes! This may sound a lot, but when you break it down to these 15 hashtags it’s not a lot really.
We spend about 20 minutes a day making 10 comments on 5 different hashtags. This happens as it’s so easy to just scroll through the specific posts you want to see and make a quick but meaningful comment on 10 different posts. So after an hour and we’ve targeted the 15 different hashtags, we’ve done 150 comments.
This results in gaining around 10 – 12 new followers a day. More importantly, these aren’t just any old follower. They are the true fans that are going to buy from us when they have a need for our service.
In A Nutshell,
After you’ve used these 7 hacks to get Instagram followers you’ll stop struggling to get Instagram followers for your freelance business. Instead, you’ll have true fans and content they love being posted. Save your precious time and schedule 20 Instagram posts using this scheduling app here.