Whether you’re a freelance designer, writer, or consultant, having a professional and engaging website is crucial. It’s your online business card and portfolio rolled into one, offering potential clients an insight into who you are and what you can deliver.
With that in mind, here are some improvements you can make to your freelancer website right now that will make it shine.
7 Things That Will Improve Your Freelancer Website Right Now
1. User-friendly design
The design of your website plays a significant role in creating a positive user experience. A well-designed website is easy to navigate, visually appealing, and responsive. Make sure your site is intuitive and simple to use, with clearly marked tabs for each section. A responsive design ensures your site looks great on all devices, from desktops to mobile phones.
2. Portfolio of work
A showcase of your past work is an essential part of any freelancer’s website. Your portfolio should be easy to access and well-organised. High-quality images and descriptions of each project, along with any notable results or accolades, will help potential clients see the quality of your work.
3. Testimonials and reviews
Positive testimonials and reviews can greatly influence a potential client’s decision to hire you or not. Showcasing these on your website adds credibility and trust that you can handle the job, whatever it may be. So, don’t be afraid to reach out to previous clients and ask for a testimonial if they were happy with your work. Be sure to display these prominently on your site to catch as many fish as possible.
4. Live chat software integration
Chat software for business is a valuable tool for any freelancer. With live chat, potential clients can communicate with you in real-time, asking questions or discussing project specifics. This level of accessibility and responsiveness can make a great impression, leading to more conversions overall.
5. A blog section
A blog is a fantastic way to showcase your expertise and provide value to your audience. Regularly posting articles relevant to your niche can help boost your website’s SEO, increase traffic, and position you as an expert in your field. A well-written blog can also offer an opportunity to engage with your audience, inviting them to comment and share your posts.
6. Online booking system
Consider integrating an online booking system into your website. This allows potential clients to schedule appointments or consultations directly from your website. Tools like Calendly or Acuity Scheduling make this process seamless, saving you time and reducing back-and-forth communication.
7. A clear call-to-action
Finally, every freelancer’s website should include a clear and compelling call-to-action (CTA). Whether it’s inviting visitors to get in touch for a free consultation, download a useful guide, or sign up for your newsletter, make sure it’s obvious what you want them to do next. A well-crafted CTA can dramatically increase your conversion rates.
Making these improvements to your website can significantly enhance your online presence, engage your audience, and ultimately, win more business. Don’t forget that your website is often the first point of contact potential clients have with you, so make it count.