Guest posting sites are a fantastic strategy for freelancers to build their authority and get leads for their freelance services. If however, you don’t even know what guest posting is or how to get started, in this blog you’ll learn what guest posting is and how guest posting work more freelancers.
After you’ve learned as to why you need to use guest posting in your marketing strategy, you’ll learn how to find guest posting sites from
- Social Networks
Before you start finding and pitching your first guest post, you need to understand the why. Why exactly you want to use guest posting.
What is a guest post?
Guest posting means writing and publishing a blog on someone else’s website. Plus, guest posting is also done to raise the profile of Freelancer Lifestyle and its authority.
We use guest posting sites for Freelancer Lifestyle as it’s an opportunity to speak to other audiences that would be interested in starting a freelance business.
How does guest posting works for freelancers?
Submitting a guest post to a website or blog, you are
- Raising your authority in your niche
- Become the go-to expert in your industry
- Gather warm leads to follow-up on
With every guest post, you’ll get the opportunity to place links in the author bio or within the article. Use this opportunity to redirect your new audience back to your website, lead magnet, or social media profiles.
First place and probably the most obvious place to find guest posting sites is on Google.
Though if you just type in ‘guest posting sites’ you’ll get a whole range of guest posting sites from different niches. Some results not even being relevant to what you’re looking for.
Therefore, you need to narrow down your search to your specific niche. Let’s say you’re a SEO consultant wanting to do a guest post and trying to find the right opportunities for you. Type into Google
‘guest posting site’ + digital marketing
‘write for us’ + digital marketing
‘accepting guest posts’ + digital marketing
‘contribute’ + digital marketing
Have a real play around with those search terms until you start getting the right results you’re looking for.
Plus, if your not in digital marketing, just swap that term for your own niche. It works all the same, but only used as an example for you to understand.
#2 Social Network
Second place to find guest posting sites is on social media. Social media is bursting with guest posting opportunities for you to take advantage of and build your authority.
Use social media platforms to find guest posts that aren’t a direct competitor but can boost your authority. Here’s how we find guest posting opportunities on LinkedIn, Facebook, and Twitter.
Ask your network
On the social media, you already have a built up networks. If there are people in your network who are indirect competitors (same audience but not selling the same service) then start a conversation with them.
Have a conversation asking them if they are accepting guest posts on their websites. Then ask them if you can email them a pitch for your own guest post.
As it is already someone who is aware of you and likes you to offer the opportunity to submit a guest post, then they’re more likely to accept your submission.
So what do you do if you don’t have connections already?
Start building strategic connections. Strategic connections of people and brands you would want to do a guest post for. Then start building that relationship with these connections and keep track of it.
You’re doing this as you want them to get to like you first before submitting any guest post to them. The last thing you want to do is create a guest post for only to get rejected or worse still, hear absolutely nothing back.
This does happen a lot and it’s not a nice feeling which is why I suggest building relationships first before pitching any guest post.
There are strong communities already out there with the aim of bloggers helping guest writers. This is a great way to get started especially if you’re brand new to guest posting and want to dip your toe into the water before diving into the deep end.
Here are 4 blogging communities that you can become a part of
Blogging communities helps you to make new connections with other bloggers in your niche that you can submit a guest post to.
In A Nutshell,
Guest posting sites help new and established freelancers to build authority and gather warm leads for their freelance services. To find guest posting opportunities, use the 3 steps and build a relationship with the website owner before you pitch your guest post. Building a warm relationship helps you to get a higher acceptance rate for your guest post.
Not got time to write your own guest posts? Talk to our team here at Freelancer Lifestyle and let’s see what we can do for you in helping you build your authority.
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