Build authority to your freelancing portfolio with guest posting. Find guest posting opportunities and attract a new audience of potential buyers to your freelance site.
Guest posting is a fantastic strategy for freelancers to build their authority and get leads for their freelance services. If you’re sat there scratching your head thinking what is guest posting? Keep reading this blog to learn what guest posting is, how it can help your freelancing business, and how to find guest posting opportunities.
What is a guest post?
Guest posting means writing and publishing a blog on someone else’s website or publication. The ultimate aim of guest posting is to raise the profile of your freelancing business, website, and or blog.
From the publication’s point of view that you’re guest posting on, they are getting extra content. Content from a different perspective and bringing in a new audience.
What you gain from guest posting is attracting a new audience to your business and improving your website’s SEO.
How does guest posting improve my SEO?
Guest post on sites that are an authority in your niches improves your website SEO.
Using ethical guest posting tactics, search engines will put more trust in your authoritativeness.
Google recently made an update called E-A-T. What the E-A-T core update is an acronym for expertise, authoritativeness, and trustworthiness.
What this means for you is that you show Google in your content that you tick all of these 3 factors. So when you guest post on an authority site in your niche, you’re showing that you’re an expert in your niche and a trustworthy resource.
According to Yoast, you can do these things to improve your E-A-T
- Be on Wikipedia
- Mentioned by trusted experts
- Be on newspapers and other valued sources
- Do your own research
- Improve your details and bio
Ultimately, the best way to use this core update is to use guest posting. Not only does this method drive a new audience to your website but also improves trust with the search engines.
Is guest posting ever bad for SEO?
Unfortunately, there are some who use guest posting the wrong way which negatively affects their SEO.
There are people out there who use aggressive guest posting. What they’re doing is posting a load of low-quality content on a high amount of sites.
You can find plenty of these people doing it on SEO agencies and low-cost platforms such as Fiverr. Although I don’t want to put any aspersions onto all SEO agencies and SEO freelancers on marketplaces such as Fiverr.
Some are ethical and do a great job. But you need to be mindful that when you see someone saying that they’ll post 1000 links on high domain authority sites.
Think will this have a negative impact, where are they putting the links, what’s the quality of the content, and over what time frame are they doing this.
Overall, guest posting is good for SEO. It’s even better when you give quality original content on authority websites in your niche.
How does guest posting work?
Guest posting is really simple to understand how it works. To start with you create a unique and original piece of content that has covered new research done in your niche.
Your next step is to pitch this guest blog to authoritative websites in your niche that aren’t direct competitors.
Then when your pitch is accepted and your blog is published, you can expect to start seeing some new traffic.
With every guest post, you’ll get the opportunity to place links in the author bio or within the article. Use this opportunity to redirect your new audience back to your website, lead magnet, or social media profiles.
Use Google to find opportunities
First place and probably the most obvious place to find guest posting sites are on Google.
Though if you just type in ‘guest posting sites’ you’ll get a whole range of guest posting sites from different niches. Some results not even being relevant to what you’re looking for.
Therefore, you need to narrow down your search to your specific niche. Let’s say you’re an SEO consultant wanting to do a guest post and trying to find the right opportunities for you. Type into Google
‘guest posting site’ + digital marketing
‘write for us’ + digital marketing
‘accepting guest posts’ + digital marketing
‘contribute’ + digital marketing
Have a real play around with those search terms until you start getting the right results you’re looking for.
Plus, if you’re not in digital marketing, just swap that term for your own niche.
Get networking on social media and find opportunities
The second place to find guest posting sites is on social media. Social media is bursting with guest posting opportunities for you to take advantage of and build your authority.
Use social media platforms to find guest posts that aren’t a direct competitor but can boost your authority. Here’s how we find guest posting opportunities on LinkedIn, Facebook, and Twitter.
Ask your network
On social media, you already have built-up networks. If there are people in your network who are indirect competitors (same audience but not selling the same service) then start a conversation with them.
Have a conversation asking them if they are accepting guest posts on their websites. Ask them if you can email them a pitch for your own guest post.
As it’s already someone who is aware of you and likes you to offer the opportunity to submit a guest post, then they’re more likely to accept your submission.
So what do you do if you don’t have connections already?
Start building strategic connections. Strategic connections of people and brands you would want to do a guest post for. Then start building that relationship with these connections and keep track of it.
You’re doing this as you want them to get to like you first before submitting any guest post to them. The last thing you want to do is create a guest post, only to get rejected or worse still, hear absolutely nothing back.
This does happen a lot and it’s not a nice feeling. Build relationships first before pitching any guest post to avoid these negative feelings.
Take part in blogging communities
There are strong communities already out there with the aim of bloggers helping guest writers. This is a great way to get started especially if you’re brand new to guest posting and want to dip your toe into the water before diving into the deep end.
Here are 4 blogging communities that you can become a part of
Blogging communities help you to make new connections with other bloggers in your niche.
In A Nutshell,
Guest posting sites help new and established freelancers to build authority and gather warm leads for their freelance services. Find guest posting opportunities using these 3 places. Build strategic relationships, create original content, and pitch the blog piece. Building warm relationships helps you to get higher acceptance rates for your guest posts.
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