A guest blogging strategy is a way for marketers and businesses to build links. Links are one of the top two criteria considered in Google’s page ranking algorithm.
Therefore if you want to rank higher in the search engines, you need to build links and guest blogging is an effective way to do this.
If you don’t know or are unsure of what guest blogging is then keep reading. After you’ve finished reading, you’ll be able to get started with this content marketing strategy.
Guest blogging is defined as
Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website. Boost their domain authority using external links to high-authority domains.New Breed
What is guest blogging?
Guest blogging is a content marketing tactic used by businesses of all sizes to publish content on other websites that are influential.
Increasing your ranking and website traffic by producing articles for other websites that then link back to your website.
Guest blogging is a process of getting influential websites to publish your blogs on their website. In return for the content you’ve given them, they give a DoFollow link pointing to your website.
This link provides you with link juice which increases your website ranking and traffic from search engines.
When you create guest blogs then you’re reaching a new audience and widening your net to bring in more customers to your own business.
Why guest blogging is important for SEO
Guest blogging is great for SEO to increase your domain authority.
It is super beginner-friendly, and I recommend everybody to continuously search for guest blogging opportunities. Especially for those who are just starting out and need quickly to build high-quality backlinks.
Using a guest posting strategy helps you to acquire backlinks from other prominent websites. These backlinks are used by search engines to evaluate your website and are considered as one of the most important ranking factors when assessing your website for ranking.
Google (EAT algorithm) itself even stated this on their website how they search for quality content: For example, one of several factors we use to help determine this is understanding if other prominent websites link or refer to the content.
This has often proven to be a good sign that the information is well trusted. And many of the successful bloggers have used guest blogging to increase their website traffic, domain trust and to rank higher.
Determine your goals
You’ve probably written down a SMART goal at some point in your life.
However well-meaning your goals were, you forgot about them. As life happens and you just got too busy to do your goals. Or you just couldn’t keep up with your goals consistently.
Eventually, you realized that just writing down a SMART goal isn’t the answer to goal setting, or rather goal achieving.
You need to think about your why.
Why are you setting the goal and its importance to you and your business? Without writing down the why and making it the centre of the goal, you don’t stay focused on it and just forget about it all over again.
Proving to be just another pointless task and wasting your valuable time.
So when writing down your goals be absolutely clear on your why and put it at the heart of your SMART goals.
Find out what publications your audience is consuming
Get right in front of your target market by being where they are.
If your target market doesn’t see you then they won’t ever know about you.
Probably the simplest way to get in front of your ideal customer is to put some paid advertising in front of them. Paid advertising for whenever they’re on social media or search engines.
But this is a huge expense and has a lot of competition. Competition from bigger more well known and trusted brands.
With a guest blogging strategy, you can cut that expense and still have made an impact.
Make the biggest impact by guest blogging in popular publications that’s aligned with your business and what your ideal customers consume.
Check out what publications your customers and consuming right now and make a list of these publications to guest blog in.
Research the publication
You’ve created your list of publications, now it’s time to pitch your guest blog idea, right?
Hold up! You need to do some research first.
You need to research the publication. Read their current articles. What do they care about right now? What’s their writing style?
Get to know the publications inside and out because your guest post has to be the perfect fit for their publication and readers.
Plus getting to know the publication better will validate whether or not it’s a fit for your guest blogging strategy.
Once you get to know the publication, it’s time to get to know their guidelines.
Read the guidelines
Reading the publications guidelines are so important. Without knowing the guidelines word for word and sticking to them, you’ll never get published.
Typically, you’ll find the guidelines on the ‘write for us’ or ‘contribute’ page. The publication will make it absolutely crystal clear what their guidelines are.
So after you’ve researched the publication and know exactly what they’re about, get to know their guidelines for having your content published there.
Pitch your idea
Once you’re researched the publication and know the guidelines, you’re ready to pitch your idea.
When pitching your idea, put in the pitch
- Its relevance to the publication
- How your blog would be a great fit for their audience
- What your unique angle or story is
Publications are always wanting unique angles, original research, and real stories. So if you can have a piece centred around this, you’re onto a winner.
It’s important to make sure that your guest blog is not self-promotional, links up to other articles inside the publication, and external links are not to direct competitors.
If linking to research, link directly to the research paper done.
In A Nutshell,
Have a guest blogging strategy to increase your reach and attract more customers to you. By publishing content on other people’s websites you get your brand in front of more people and improve your SEO. Check out these 3 places to find guest posting sites.