GetResponse Vs Mailchimp The Showdown

GetResponse vs Mailchimp
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GetResponse Vs Mailchimp, it’s the battle of these two heavyweight email marketing tools. If you’re diving into the world of email marketing, you’ve probably heard of two major players in the field: GetResponse and Mailchimp.

These platforms have been helping businesses of all sizes reach their audiences and boost engagement for years. But which one should you choose? In this ultimate showdown, we’ll dissect the strengths and weaknesses of GetResponse and Mailchimp.

After reading this blog, you’ll have the ammunition you need to make an informed decision.

Related | Best Email Marketing Tools

GetResponse Vs Mailchimp The Showdown

Introduction to GetResponse and Mailchimp

Before we dive into the nitty-gritty details of GetResponse Vs Mailchimp, let’s get to know our contenders a bit better.

GetResponse has earned its reputation as an email marketing heavyweight. They boast of a robust set of features and tools to help you create and manage your email campaigns efficiently.

GetResponse vs Mailchimp

Mailchimp, on the other hand, is a household name in the email marketing world. It’s known for its user-friendly interface and creative approach to marketing.

GetResponse vs Mailchimp

Related | Secrets To Build An Email List For Free

Pricing Plans – The Dollar Dilemma

Pricing, the eternal struggle of any business owner. When comparing GetResponse and Mailchimp, both platforms offer various pricing plans to cater to different needs. However, the devil is in the details.

GetResponse offers a tiered pricing model, with plans starting from a reasonable monthly fee. As your list grows, you can expect the cost to increase, but you’ll also gain access to more advanced features, including marketing automation and webinars. However, this scalability can be a double-edged sword for businesses on a tight budget.

GetResponse Pricing Plan 2023

Mailchimp, on the other hand, lures you in with a free plan for up to a certain number of subscribers. While this can be enticing, it’s important to note that some essential features are locked behind paid plans. As your email list grows, you might find yourself shelling out more money than you initially anticipated.

Mailchimp pricing

Related | Irresistible Lead Magnet Ideas To Build Your List Of Subscribers

Features – Who Packs a Bigger Punch?

Now, let’s talk features of this battle, GetResponse Vs Mailchimp. In the red corner, we have GetResponse, and in the blue corner, we have Mailchimp. Who has the knockout set of tools to supercharge your email marketing campaigns?

GetResponse prides itself on its wide array of features, including marketing automation, landing page creation, and even webinars. It’s a one-stop-shop for all your marketing needs. Plus, it’s dipped its toes into the AI pond, with machine learning algorithms that optimize your email send times for maximum impact.

GetResponse Features

Mailchimp, on the other hand, is a master of simplicity. It offers an easy-to-use drag-and-drop email builder, making it ideal for beginners. It also dabbles in AI with its Predicted Demographics feature, which helps you target your audience more effectively. However, some advanced automation features may not be as robust as GetResponse’s.

Mailchimp features

User-Friendliness – The Battle for Intuitiveness

You don’t need a degree in computer science to use email marketing platforms, and both GetResponse and Mailchimp understand that. But which one holds the crown for user-friendliness?

GetResponse offers a sleek and intuitive interface, making it relatively easy to navigate. With clear menus and helpful tooltips, you’ll find yourself creating campaigns with ease. The platform also provides helpful tutorials and a knowledge base for those who need extra guidance.

Mailchimp, on the other hand, takes simplicity to the next level. Its drag-and-drop email builder is foolproof, and its dashboard is a breeze to navigate. It’s an excellent choice for those who want to get started quickly without a steep learning curve.

email templates

Templates – Who Offers the Best Designs?

Your emails need to look good to grab your audience’s attention. Let’s see how GetResponse and Mailchimp stack up in the template department.

GetResponse boasts a vast library of professionally designed templates that cater to various industries. They’re responsive and customizable, ensuring your emails look great on any device. The platform also offers a neat feature that lets you preview how your email will appear on different screens.

GetResponse templates

Mailchimp, true to its reputation, shines in the design department. It offers eye-catching templates and allows for extensive customization. Plus, its drag-and-drop builder makes it a breeze to create visually appealing emails, even if you’re not a design expert.

Mailchimp templates, drag and drop

Deliverability – Who Gets the Emails in the Inbox?

Your beautifully crafted emails won’t make an impact if they end up in the dreaded spam folder. Let’s examine the deliverability rates of GetResponse vs Mailchimp the battle.

GetResponse takes email deliverability seriously, with features like Perfect Timing and Time Travel, which help ensure your emails reach your subscribers’ inboxes at the right time. The platform also offers a spam checker to help you avoid common pitfalls that trigger spam filters.

Reportedly, a total of 63,673 emails were sent using GetResponse. Of these, 85.3% went to the inbox, 11.4% went to the junk mail folder, and 3.3% of the emails were lost.

Mailchimp boasts high deliverability rates as well, thanks to its robust infrastructure and vigilant anti-spam measures. It offers a feature called Send Time Optimization, which suggests the best time to send your emails for optimal engagement.

A 2022 email deliverability report for Mailchimp showed that they have a 14% spam rate and an 81% inbox placement rate.

Related | Best Subject Line Generators That’ll Boost Your Open Rate

Support and Resources – Who Has Your Back?

When you’re navigating the intricate world of email marketing, having reliable support and resources can be a lifesaver.

GetResponse offers 24/7 live chat support, ensuring you can get assistance whenever you need it. Additionally, it provides an extensive library of webinars, guides, and tutorials to help you master the platform and up your email marketing game.

GetResponse resources

Mailchimp also offers a rich knowledge base, video tutorials, and a community forum for users to connect and seek help. While it lacks 24/7 live chat support, it does have email and chat support during business hours.

Mailchimp resources

Integrations – Who Plays Well with Others?

Chances are, your email marketing efforts don’t exist in a vacuum. You’ll likely want to integrate your email marketing platform with other tools in your tech stack. Who offers better integration options?

GetResponse supports a wide range of integrations, including popular CRMs like Salesforce and e-commerce platforms like Shopify. It also offers a robust API for custom integrations, ensuring it can fit seamlessly into your existing setup.

GetResponse integrations

Mailchimp also shines in the integration department, with a plethora of third-party apps and plugins that expand its capabilities. It plays nicely with e-commerce platforms like WooCommerce and integrates well with popular CRMs.

Mailchimp integrations

The Verdict – Which One Should You Choose?

In this epic battle of email marketing titans, the ultimate decision comes down to your specific needs and preferences. Both GetResponse and Mailchimp have their strengths and weaknesses, making them suitable for different situations.

If you’re looking for a comprehensive email marketing solution with powerful automation and webinar capabilities, GetResponse might be the right choice. However, be prepared to pay more as your subscriber list grows.

On the other hand, if you’re a beginner seeking a user-friendly platform with a free plan and beautiful templates, Mailchimp could be your best bet. Just remember that you might need to upgrade to a paid plan as your email list expands.


In the end, it’s all about finding the platform that aligns with your business goals and budget. Whichever you choose, remember that both GetResponse and Mailchimp are seasoned contenders in the world of email marketing, and you’re in good hands with either one.

About Post Author

Alison Wolf

Helping you to build an online business so you have an extra stream of income or quit the day job. Don't forget to follow me on social media using the handle @heyalisonwolf
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