Freelance SEO jobs are hot careers right now that’s paying from $110 per hour. These are hot jobs because businesses need freelancers skilled in SEO (Search engine optimization). Any business that has an online presence and wants to get seen on the search results needs SEO.
SEO helps businesses to drive more customers to their website. With everything being online, freelance SEO jobs is a hot career right now. So if you want to learn more about how you can get started in this niche and get clients then keep reading.
How do I become a freelance SEO consultant
Become A freelance SEO consultant by creating your own website and showing that you can pull in the traffic that then converts.
When you have this evidence as proof of your ability at doing SEO, then you’ll find clients a lot easier.
After finding freelance SEO jobs that fit your niche, demonstrate your ability at SEO by using your own website as evidence.
Does SEO pay well?
The average SEO professional earned $81,103 in 2018, which is up from 2017.
Even though these statistics are a few years old, they show that there is significant growth. Growth in demand for a freelance business with SEO skills.
As the current climate shows that having an online presence is ever more needed. With the demise of bricks and mortar retail giants in 2020 who’ve struggled with generating online sales. Having an SEO expert is needed.
Therefore companies are paying for SEO experts and a whole host of freelance SEO jobs are appearing everywhere.
Just do a quick Google search for freelance SEO jobs. You’ll be inundated with a whole host of job boards posting SEO job openings.
Freelance SEO jobs can be very profitable for your freelance business. But follow these 5 steps so you start on the right note as an expert in SEO.
Understanding the basics
Before applying for freelance SEO jobs, you need to understand marketing and SEO.
- On-site SEO
On-site SEO is understanding the placement of keywords and how to optimize a website so that it ranks on page 1 of search engines.
- Off-site SEO
Off-site SEO is the marketing activities you’re doing that affect your search engine rankings such as social media activity.
- Link building
Link building is the process of adding internal links within the website, you linking to other websites, and other websites linking to you.
Keyword research is the activity of finding keywords that your target market is typing into search engines in finding a solution to their problem. This is a very useful activity used to decide what content to create for their website and social media posts.
- Local SEO
Local SEO is the process of helping local businesses get found on search engines.
To help you with your understanding, getting a certification will help you even further. Plus, it’ll help you to wow prospective clients with the knowledge you have,
4 places to get certified in SEO
There are many places offering certifications in SEO. To have a profitable freelance business, you need to weigh up the options as to which is the best for your hard-earned money.
But these 4 places are the most impressive offering.
SemRush Academy offers a wide range of free courses in each aspect of SEO. They offer courses in
- Keyword Research
- Content Marketing
- Competitive Analysis
- Technical SEO
- Link Building
Plus a whole load of other online courses that you can enroll in for free. After completing the courses, you’ll get an examination, and when you pass you get a certification.
This certification you can post on your freelance profiles, website, and social media.
Google Digital Garage
Google Digital Garage is an extensive course, covering digital marketing holistically.
Browse the modules yourself in this free course offered by Google. Giving you a fair understanding of digital marketing.
After you complete this course, you will get a shiny new certificate from Google, that you can add to your LinkedIn account and your CV.
The Moz Academy SEO Certification will give you the foundational knowledge you need to execute on common SEO projects.
This course consists of over 5 hours of video content, quizzes, and includes a final exam.
Upon completion, you will receive a printable certificate and a LinkedIn badge.
LinkedIn Learning is jam-packed with practical, actionable educational material for online learners.
The materials are applicable both for the beginning and intermediate learner and the focus is largely on job skills.
It’s a good platform for those hoping to become fluent in specific job-related software platforms.
3 Methods to Get Clients on LinkedIn
You can find freelance clients in 3 different ways
- Be active
- Cold pitch
- LinkedIn jobs
By being active on LinkedIn you get noticed by your network and by people searching for people who have your keyword.
Aim to be active in
- Relevant Active Groups
- Hashtags That Are Relevant
Be active not just commenting on posts by your first-degree connections, but also you’re second-degree connections.
Commenting on second-degree connections posts widens your network. Send a connection request after you’ve commented and start building that new relationship.
Building a new relationship by introducing yourself and asking about the new connections business.
Cold pitching potential clients are similar to sending cold pitches by email.
Before your begin cold pitching a client you need to
- Make the client aware of you by commenting on their content
- Research the client (what are there current problems or future projects)
- Create a plan as to how to you can help and be a natural fit
After you’ve followed these 3 steps you can then message your potential client.
Message the potential client that you noticed they’re having a problem or planning to do some project. Then show interest in this by asking further questions.
Make the potential client the center of you’re attention.
Then position your offer in a way that makes it a no-brainer to use your freelance business.
There are millions of jobs being posted on LinkedIn. Find the right LinkedIn jobs for you by
- Typing In The Keywords Into The Search Bar
- Filter The Results
- Find Mutual Connections & Get Yourself Introduced
50% of LinkedIn jobs are won by users. Using mutual connections and getting those vital introductions.
Build your own website
Running your own freelance business, you should have a website to land freelance SEO jobs.
Whether it is just a blog to bring in passive income. Or a portfolio website to show the work you’ve done and the clients you’ve worked with.
Building your own website, pulling in traffic, and converting that traffic is your ultimate proof that you don’t just talk the talk but can walk the walk.
If you had a website that is working at pulling in traffic and converting, that would be more impressive to a client. More impressive than just writing it on a resume.
Building a website will be a quicker way of getting freelance SEO jobs.
Tactic to get your foot in the door
To help land freelance SEO jobs, offering a small sample of your services or knowledge in helping land clients is a way of getting your foot in the door.
So what do I mean?
Let’s say you want to land a specific client you’ve spotted. Research the client’s website and do an audit. From the audit, message the client saying that you’ve noticed this problem which results in a specific disaster.
Carry on, by saying that if you do this small low priced service for them, they will get this result.
When you land the client for your freelance business with this simple strategy, you’re building their trust.
Building trust is essential in establishing a long-term relationship with them.
In A Nutshell,
With businesses more and more having an online business, SEO is a hot career right now. Before you land freelance SEO jobs, you need to build up your knowledge, have proof of knowledge, and a strategy to land clients. If you need help in brushing up your SEO skills, enroll in the SemRush Academy for free and become a certified SEO expert.
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