How Fiverr works? Your step by step guide

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Found out that freelancers are creating big businesses using Fiverr, but have no idea how Fiverr works. Check out this step by step guide. Inside this guide you’ll learn how Fiverr works from creating the gig to receiving the payment. Plus you’ll get some insight to the Fiverr algorithm and how to feed it.

  1. Gigs
  2. Algorithm
  3. Attracting buyers
  4. Delivery
  5. Payments

How Fiverr works is similar to any marketplace website. Instead of products being listed, services are being listed. Then buyers who are interested in buying the services from freelancers either buy the service. Or the buyer starts a conversation with the freelancer. Then after the service is delivered payment is given to the freelancer.

Keep reading to learn how Fiverr works starting with the gigs.

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.


Fiverr gigs is where freelancers who are new to Fiverr should focus first. This is truly where to begin in understanding how Fiverr works.

Your Fiverr gig is how you’re going to show your expertise, keywords that you want to get known for, and attract buyers.

To create a gig on Fiverr, you need to go through these 5 stages

  • Overview
  • Pricing
  • Description and FAQ
  • Requirements
  • Gallery

Create Fiverr gig

In the overview and description you need to consider you need to really consider your keywords. These keywords are the keywords used on Fiverr search that buyers are using now to discover gigs. For a complete strategy to adding keywords on your Fiverr gig, grab the workbook to make money on Fiverr.

For the FAQ’s, your thinking about the buyer and what questions they would have about your gig. To do this take a fresh look at your gig and think like a buyer.

What questions would you have. Make a list and write clear answers to them.

When you’re creating your pricing, think about the 20% service fee that Fiverr charge you. Yes, you’ll be paying $1 out of every $5.

Requirements are essential in every gig you create and you can’t publish your gig without them. To create requirements think about what you need to fulfil the order. What information do you need from the buyer.

Gallery is simply adding an image or video to your gig. This image or video will be added as a thumbnail for your gig. So you need to make it attractive.

A clever (but) free tool to create attractive images and videos is Canva. Make sure that you check out the sizes of the image and video on Fiverr first before using Canva.

Now you’ve gone through all the stages of creating your first Fiverr gig, it’s time to publish it.

What to do next

Before you start creating Fiverr gigs make sue that it’s something that is in demand right now. Grab the workbook that’ll help you create a gig that’s attractive to buyers and convert.

Although if you’re thinking that you’ve got nothing to offer you should check out these 5 Fiverr gig ideas.


Not getting any orders or you got orders but then they’re not coming in as fast?

Then you might have a problem with the Fiverr algorithm.

Before you start feeding the algorithm, you need to understand how the Fiverr algorithm works.

The Fiverr algorithm works depending on

  • Amount of orders
  • Ratings/Reviews
  • Conversions from impressions to sales

As a new freelancer on Fiverr, you’ve not got much orders or reviews. For example, you can’t compete with a freelancer who’s got 500 orders done and a 4 star rating.

You’ve got no chance, forget about it.

So what you need to focus on is conversions from impressions to sales.

Impressions are people who are looking at your gig and deciding there and then if they want to work with you. To start feeding the Fiverr algorithm, you need your impression to become a sale.

Do this by making your gig attractive. Attractive copy that speaks to the clients pain points and desires.

Do your keyword research using the Fiverr search bar. Optimize your gig with the keyword and also your profile bio. The clients want to be sure that you’re the go to freelancer to solve their problem. A real expert in your niche and not a jack of all trades.

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