15 email subject lines that increase your open rate and boost sales

Spread the love

47% of email recipients open an email based on the subject line. So a whopping 53% of email recipients are just deleting your email. With this blog post, you’ll learn how to write email subject lines for your business so that your emails are opened and not put straight into the trash.

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.

How many words to write?

How many words should you put in your subject line? Should you make it short or have a long-phrase?

Business 2 Community did a study looking at characters of an email subject line. These are the results they found that subject lines that are shorter have higher open rates.

This has been put down to the fact more people are opening their emails on mobile devices. So if you’ve got a long subject line, it’ll get cut off. But keep it short and the recipient sees the whole email subject line.

But how many words should you have in a short email subject line?

Well, generally you should keep to 25 characters only. Here’s a list of email subject line statistics so you understand why 25 characters only.

  • 0 -5 words got a 16% open rate
  • 6 – 10 words got a 21% open rate
  • 11 – 15 words got a 14% open rate
  • 16 – 20 words got a 12% open rate
  • 21 – 25 words got a 9% open rate

As you can see from these statistics, shorter subject lines have higher open rates.

That might sound like a hard task to do. To get around this struggle, keep the main point to the start. If the rest of the subject line doesn’t make it onto your subscribers’ mobile screen, they are sold by those first words.

Exclusive e-book by GetResponse and Joanna Wiebe
%d bloggers like this: