Being successful using eBay or other outlets like it can be challenging. But you can make a living doing it, and all from your own home. However, there are a few tricks you can use to get ahead. From using promoted listings to removing unfair customer reviews, here are a few.
How to be Successful Using eBay
Make Sure You Have Plenty to List
You can only make as much money as your stock allows, and for a successful eBay business, you need plenty to cater to the 2 billion customers buying on the platform. Whether products are old or new, antiques or used, there’s always someone looking for what they need at a good price. So if you have any kind of second hand machine for sale, retro video games and consoles or even fashionable items, procure a good catalogue of items ready for listing on the platform.
Use Promoted Listings
Like all online platforms, you can do a lot for free. But it’s when you pay for extra features that you get the most out of them. And eBay is no different. Similar to Facebook’s Marketplace’s advertising platform, eBay offers promoted listings that can help boost exposure for your items. The platform’s algorithm works to match your listings and advertises them to users most likely to buy them and also takes into account when to actually show them the ads based on user data.
Get Successful Using eBay and Keywords
Search engines like Google and Bing work mostly using search engine optimisation (SEO) that tells them what your website is. One of the most useful is On-Page SEO, which relates to the content of your site via keywords and other data. Platforms, such as YouTube, also take keywords into account. And so does eBay. A keyword is a specific phrase relevant and related to your products. Finding out the highest-scoring keywords and using them can boost exposure.
Remove Unnecessarily Negative Reviews
Online reviews can genuinely help your business efforts because they offer other customers an insight into how well you are operating. eBay almost runs on reviews, and customers will read reviews of your products and services. Because of this, you must include reviews on your storefront. However, it won’t help you to leave unnecessarily negative reviews on there. Of course, negative reviews are helpful, but remove spiteful reviews from difficult customers
Promote Using Social Media
eBay alone offers a lot of exposure for your storefront. But it can only go so far, and you have tons of competition. So it’s vital you venture beyond the confines of eBay and promote products across multiple platforms. One of the easiest, quickest and cheapest ways to do this is to use social media. Facebook is a great start since you can quickly gain a lot of exposure for little investment. But be aware that X, formerly known as Twitter, is considering charging all users.
Conclusion
You need to ensure you have plenty of products to list to be successful using eBay. You can boost exposure using high-value keywords, and promoting your goods on social media.
