Want to turn your website into a lead generation machine for your freelance business? When you create a landing page in WordPress, then you can convert your site into leads and sales.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
Before you create a landing page in WordPress, you need to understand
- What is a landing page
- The 3 plugins you need to create a landing page in WordPress
- How other businesses are creating landing pages that convert and what you can learn from them
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What is a landing page?
A landing page is simply a page on your WordPress site to convert visitors into leads.
You may have seen landing pages after you have clicked on a Google Ad or Facebook Ad for a product or webinar and you were redirected to a page to fill out your details (name and email address).
Conversion rates of landing pages varies across industries, but the average is 2.35% This means that for every 100 visitors to your landing page, only 2 will convert into leads. To make sure that you get this conversion rate, you need a landing page that is
- User Friendly
- Visually Pleasing
- Optimized Content
Before you jump onto your site and create a landing in WordPress, you want to be able to meet the 3 criterias above so you get the conversions.
3 essential plugins to create a landing page in WordPress
Here are the 3 essential plugins you need to create a landing page in WordPress that converts. When you use a combination of these 3 WordPress plugins, you can create a beautifully designed WordPress plugin that is
- Visually stunning
- User Friendly
- Manages Leads
- Tracks Your Analytics Seamlessly
Elementor
Elementor is a WordPress plugin that helps you build beautiful WordPress pages that are SEO friendly. You can use Elementor as a landing page easily.
- Install the plugin ‘Elemento Pro’
- Install the plugin ‘Essential Addons for Elementor’
- Choose one of the page templates on Elementor Pro with a form to collect leads
- Design your landing page to attract new leads
- Optimize your content with targeted keywords and power words
PipeDrive
PipeDrive is an easy to use customer relationship management (CRM) software that enables you to plan and monitor your activities with leads. Monitor activities from your cold pitch to closing.
Read a full review of PipeDrive here
Monster Insights
Monster Insights is a WordPress plugin that helps you to track your Google Analytics so that freelancers can grow their business with confidence. Not only does it integrate with Google Analytics but it also integrates with
- Yoast SEO
- WooCommerce
- MemberPress
- Easy Digital Downloads
And many more.
You’re probably thinking ‘that’s great, but why do I need it?’. By having the Monster Insights plugin you can track
- Conversions
- Page Views
- Bounce Rate
- Age of visitors
- Gender of visitors
- Device used
This information helps you to understand who you are attracting to your website and if you need to optimize your content better.
For your freelance business, this is amazing information as you can understand who you are attracting to your business. When you understand who you are attracting to your business, you can position yourself as the perfect freelancer that they should be working with.
3 examples of landing pages that convert (and what you can learn from them)
1. Uber
2. Basecamp
3. Codecademy
Take a close look at these 3 examples. What do they have in common? They have a headline that stands out and tells visitors that they have the answer to their big problem.
Not only does the headline stand out, but they also have a contact form close to the top. This stops the need for the visitor to hunt for the form. It is just there looking straight at them.
Doing the headline and form together is saying to the website visitor, get the answer to your problem by filling out the form and I will give it to you. So make sure that your headline is a true representation of the solution you are offering.
In A Nutshell,
Leads are the lifeblood of your freelance business, without leads you don’t have a freelance business. When you create a landing page in WordPress, then you can convert your website into a lead generation machine without paying hundreds of dollars for an expert lead generation agency.
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