7 hot copywriting jobs that earn big money in 2021

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Struggling to find copywriting jobs in 2021? Copywriting is a hot niche to do freelancing in, and what’s best is that there are never enough freelancers offering copywriting services. Here are the top 7 copywriting jobs that are around right now.

  1. Email copy
  2. Messenger bots
  3. Landing pages
  4. Facebook ads
  5. Video sales letter
  6. Webinars
  7. Social media posts

Copywriting jobs are everywhere. You’ll find them on social media sites, job boards, and Google. But is copywriting right for you? Copywriting jobs are for anyone who can use their words to engage with consumers at every stage of the sales funnel and convert them. If you’ve got a hidden talent for writing copy that converts then copywriting jobs may be for you.

In 2021, 80% of copywriters earning between $46k – $58k per year. So, if you become skilled at writing stories and using persuasive writing techniques, it can be a hugely profitable career. As consumer demand changes, companies have to adapt their copywriting methods to fit with this change in demand.

If you understand how people consume ads and content that make them want to buy the product or service on offer, then you should seriously consider starting a career in copywriting. Although, if you don’t know what copywriting service to offer clients, then check out these hot niches to offer your copywriting services.

Email Copy


Email marketing is in demand. Contrary to common misconceptions that email marketing is dead, email marketing is still being used widely by businesses of all sizes. Businesses from the solopreneur to the largest brands. Just take a look at Amazon, they use email marketing to promote their products.

So if you’ve got a talent to write emails that get clicks and subject lines that increase open rates, you should seriously consider becoming an email copywriting.

How to become an email copywriter

To become an email copywriter, it starts with deciding your niche and best people to write emails for that will convert. For example, if you’re great at writing persuasive emails selling mother and baby products, you should be looking at creating a portfolio and targeting that market.

Next, you need to create samples. Samples are what will sell you to potential clients. So make sure that you create samples for your target market that’ll convince them of your writing abilities.

In short, if you’re talented at writing emails that convert into open rates, click-through rates, and sales, then email copywriting is for you. Email copywriting is a great route for these copywriting jobs in 2021. Get started by defining your service, target market, and create samples to convert leads into clients.

Messenger bots

Messenger bots are huge especially on Facebook as well as businesses own websites. Problem that businesses have is that they just don’t have the time to write these messenger bots. Or try to write for one but just end up sounding like a robot and lose leads.

You may have seen messenger bots when you sign up for a webinar on Facebook. Or you may have seen it when you go onto a brands website and then a message just appears asking if they can help you. Sometimes you would see them sounding genuine like a real person. But sometimes you’re just like nah, I’m not paying attention to you.

If you’ve got a talent for writing messenger bot messages that engage with the customers, then businesses want you. Businesses understand how powerful messenger bots are and help them convert leads into sales. Freelancers who have

  • Strong customer service
  • Know problem-solving techniques tend
  • Killer communication skills

tend to do well writing copy for messenger bots.

Messenger bots are huge and will be growing as AI technology expands. Get in now and start offering copywriting services and earning writing for Facebook and websites.

Landing pages

Whenever a business or brand sells a service or product they need a landing page. To get email subscribers, clients need a landing page. Or if they’re marketing a webinar, they need a landing page to get an audience watching their webinar.

With this demand from businesses to have landing pages at every stage of their sales funnel, they need copywriters to make sure that their landing page converts. To get a landing page to convert, it’s not just about the video or the graphics. Landing pages need great copy to convert.

If you’ve got solid experience in writing sales copy or copy specifically for landing pages then these copywriting jobs may be for you.

Requirements of a landing page copywriter are to be working with the team who are working on the same project such as the email copywriters and product developers. Product developers, so you know specifically the product’s features and what result you get from them.

Facebook ads

Facebook ads are still hot as when they have captivating and persuasive copy, then people sign up for whatever free offer is put in front of them.

This social media giant has a lot of data on everybody. They know precisely what you’ve been looking at and what you’re interested in. Plus even more scarily they know about you and the precise demographics they fit into. When a coach, consultant, entrepreneur, or business in a very specific niche has a great offer, they need to use Facebook ads.

If you’ve got experience of writing direct response copy for that specific niche and you know someone is interested in running a Facebook ad, then you need to put yourself in front of them.

Have some specific samples of ad copy you’ve done. Also, show in a case study style the results that the campaign got using your copywriting techniques. This is what’ll make you stand out and stand apart from the competition.

Video sales letter

Video marketing is everywhere. Videos are on

  • Tik Tok
  • Instagram
  • Pinterest
  • YouTube
  • Facebook
  • LinkedIn
  • Twitter

The list goes on and on. Those who use video marketing in their sales funnel at each stage builds what’s known as the know, like, and trust factor. When entrepreneurs, businesses, and brands do build these factors they get closer to closing the sales.

To provide copy for video sales letters, you need to understand how to hook the viewers in from the start and take them on a journey so they stay watching the entire video. But more importantly, you need to understand how to write copy that’s compelling and engaging.

If you have experience of writing compelling and engaging video copy, then these copywriting jobs is for you. To get started, find people who already have a YouTube channel, but their videos are not engaging. Or if you land on someone’s landing page and their video is not great, reach out to them with suggestions.


Just like the video sales letter, webinars are huge. Webinars are widely used by businesses and brands as they get high ticket sales from them

Therefore, if you can write

  • Engaging copy for a webinar that starts with a huge hook
  • Goes through a journey
  • Ends with a sales pitch that converts

Consider offering copywriting services for brands and business owners who use webinars as part of their business model.

Social media posts

Social media posts are being written by professional copywriters for entrepreneurs, large businesses, and brands. They just simply don’t have the time to figure out how to write their next post. That next post to go viral or just even get some traction that’ll grow their following.

If you’re always on social media posting away and know how to write posts that are highly engaging and convert into leads, then providing this copywriting service maybe the one for you.

There’s a huge demand for this service for all the platforms that’re out there right now and coming in the future. Just have a clear idea at the client niche that you’re going to best writing copy for and then pitch them.

Pitch clients by showing your previous results and how precisely you can help the client.

In A Nutshell,

Choose from any one of these hot copywriting jobs and you’ll easily find clients. Start with the copy service that best fits you. If you’re a social media ninja, video copywriter or email marketer, choose the service that best matches you then find your ideal clients, create some samples, and pitch them. If you’re interested in starting your own copywriting business click the image below. Start earning $46k – $58k a year in 2021 as a freelance copywriter.

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