Freelancers need a content marketing strategy so that they build the know, like, and trust factor with their potential clients. But with all the different types of content out there how do you know what content to create. So in this blog, we’re diving deep into how to create a content marketing strategy so that your content converts into clients. Keep reading and you’ll learn.
- Identify what type of content you should be posting
- Use keywords to create content
- Content ideas
- Writing content that converts
Compelling content is a cornerstone of any modern content marketing strategy. 50% of businesses currently invest money, time, and energy into content marketing, with most of them publishing new material every single day. With millions of pieces of content being posted online everyday, you need a content marketing strategy so that you stand out from the crowd.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
Identify what type of content you should be posting
Before you ever begin creating content, you need to plan what content to be posting. Well, really not just what to post but where you should be posting. Each of the platforms out there have a different audience and reason to go on there. More importantly, your potential clients aren’t on every platform. They may have some sort of presence on each one, but there will only be 1 or 2 that they are the most active on.
Therefore, your first step is to identify which platform they use the most to consume their content. Do they prefer
- Reading blog posts
- Looking at pictures
- Watching videos
When you know what content they prefer to consume, it starts to narrow it down as to where they’re likely to be hanging out.
After you’ve discovered where your potential clients hang out the most, it’s time to start planning your content. When you’re planning what content to post you need to do a content gap analysis. Content gap analysis is basically reviewing and identifying content that’s needed to fill the gap.
Next, you want to start spying, Spying on your competitors to see what content that they’re ranking for. After you’ve looked at what keywords your competitors are ranking for you can create content that fills any gaps and has a different angle your audience wants.
With all of this information under your belt, you know exactly what content to create and where to post it.
Use keywords to create content
Intent of the keyword is crucial. When you discover a keyword that you want to create content for, you must remember the users intent when using that keyword in their search. Then create content that’s relevant to that keyword. When your content does not use intent or relevancy to the keyword, your content just won’t rank at all.
Leaving your content marketing strategy thrown in the trash and having to start all over again. Until you figure out what content to post that’s relevant to the users intentions when using the keyword in their search.
To help you further understand the intent behind the keyword used. Google gives you a whole host of sub-keywords that help you understand the intent and create better content.
For example, you type into Google the keyword ‘how to do an seo audit’. You get these results.
But when you scroll down a bit, you find 3 -4 questions about seo audits.
These are questions to be answering in your content marketing strategy. When you answer these questions, the content you post becomes more relevant to the keyword being searched.
If you need help getting ideas of what content you should be posting, there’s plenty of help out there. Business owners are using the search bar auto fill for their content ideas. Type in one word onto Google, Pinterest, or YouTube and you’ll get plenty of suggestions being offered.
Take note of these suggestions as they are the keywords that your target market are typing in.
Then hit enter and you’ll see what content is ranking at the top. But when you use a keyword research tool, you can see what content your competitors are posting for that keyword, where they get their backlinks from, and the competition for that keyword.
Here’s the keyword research tool we use for Freelancer Lifestyle.
You can check out the keyword research tool here for free.
As when you start using the keyword research tool, you’ll never be stuck for what content to post. Plus, you can filter the results by questions, volume, and cost per click (CPC). Now you’ve got a ton of ideas for what content to create and post in your content marketing strategy, you need to make sure that your writing skills are on point.
Even if you’re doing a video, you need to create a script and these next points will help you to get views that converts into sales.
Writing content that converts
Whether your writing a blog post, caption for Instagram, an article for LinkedIn pulse, or creating a video for YouTube. You need your content to be compelling from start to finish. Here are 3 tried and tested methods of what to write in your content.
- Persuasive writing
Marketers have used storytelling in their content for a long time and still continue to do so because it just works. When you create a piece of content, consider what story you can tell that helps the consumer understand the content further. It can be a personal story, something you learned as part of your freelancing business, or just a funny story that’ll capture the consumers imagination.
AIDA is an acronym for attention, interest, desire, and action. Copywriters have been using this in their marketing promotions for a long time and still do. Every bit of advertising you see uses AIDA.
To put AIDA into practice, you need to create an attention seeking headline. This headline can be at the top of the blog post or in a graphic. I’m sure you’ve seen plenty of these attention seeking headlines where they tell you that you can start earning $1000 a day on Amazon with no experience.
These grab peoples attention and they get the click-through that they’re seeking. So they do work. If you’re struggling to create catchy headlines, use a headline generator tool or look through the search results on similar content you want to post. This should give you plenty of ideas on what to put as your headline.
Persuasive writing is used ultimately to sell and used a lot in social media captions. Here are 3 different ways persuasive writing is used
- Future desires
Risk-aversion technique is used to help the consumer stop making the same mistakes and really just calling them out on the mistakes they’re making and the cost of the mistake.
Scarcity technique is a classic one used by copywriters to say that the offer being promoted is only available for a specific amount of time. This is used to trigger the emotional response and for people to buy using their emotions only. Consumers are stopped being able to rationalize the offer as they fear not being able to get the product in time due to rationalizing their decision-making process.
Future desires is a technique much loved by freelancers. This technique is helping clients to see what will happen if they solve their problem right now. Freelancers are trying to solve their clients problems. So painting a picture of what life is like after working with you will get you more clients.
In A Nutshell,
Freelancers need a content marketing strategy so that they build the know, like, and trust factor with their potential clients. But with all the different types of content out there how do you know what content to create. In this blog, you’ve learned how to find the best content to create for your audience. Also, how to write copy for your content that converts into leads and sales.
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