- 9 Steps To Actually Hit (Or Surpass) Your Business Goals
Business owners set goals with the idea of hitting their dream income or growth for global domination. Unfortunately, these dreams and visions of success can dwindle away. Dwindle away with all the other dreams of success, but now you’re ready.
Ready to take action and hit your business goals. Make your dreams a reality and not stuck on ‘someday or one day’ island.
Use the 9 steps so you can smash your goals and grow your freelance business.
9 Steps To Actually Hit (Or Surpass) Your Business Goals
Embrace What Motivates You & Gets You Jumping Out Of Bed
What wakes you up in the morning and makes you want to jump out of bed excited for the day ahead?On the other hand…
What do you find a drain on your energy and something that you avoid doing? Even going as far as completing tedious tasks that you just despise. Write 2 lists of what you love to do and loathe doing.
Concentrate on the strengths of what motivates you in running your business. Then work out how you can outsource those tedious tasks so you can put your energy in doing what you love. Here’s an example of what I mean.
If you’re a freelancer and love getting clients more than actually doing the tasks at hand. Avoid doing the tasks but get the tasks done by outsourcing the work to other freelancers. When you just concentrate on your strengths of getting clients, you’ll be inundated with work and your business will achieve those monetary goals.
Break Down Business Goals Into Bite-Sized Chunks
You’ve written down a big goal, earning £120,000! This written down on its own can sound scary and intimidating. Though when you break down the £120,000 into small bite-sized chunks, your business goal is attainable. So how can you achieve such a goal?
To begin with, you practically look at it’s £10,000 a month. Take a look at your monthly packages, products, courses, or anything else you sell. If you’ve a monthly package worth £1000, that’s 10 clients a month needed.
To get those 10 clients a month, you need to create an action plan of how you’ll market to them and close sales with them. Plus, make an irresistable package where they’ll require your services each month. It’s a lot easier to retain an existing client base than getting new ones.
An Action Plan
An action plan to get those 10 clients a month is looking at your existing marketing channels and creating a plan to get in front of potential clients.
Take a look at your specific marketing platform (that motivates you). Work out how you can use it to raise brand awareness and attract high-quality leads.
Always remember to socialize on social media as that’s what it’s there for. Never lead with selling. Lead with giving value to your niche. To conquer social media platforms, look at
- Who’s active on your competitors posts, and comment on their comments
- Use # that are relevant to your business and niche
Use SMART goals to keep your action plan on track. If you don’t know what SMART goals are
By using SMART tools in your action plan, you create a commitment to your business. Commitment that you’ll achieve the specific goal in a set time and how you’re going to achieve your goal.
Review Your Progress
Create a set of points at which you’ll take a look at your progress so far. As an entrepreneur, you might want to take a look at your progress once a week (I do this check on a Wednesday to get over the midweek slump). Keep check with your progress by looking at
- Growth of your social media
- Number of leads in your pipeline
- Website visitors
After you’ve reviewed your progress so far, tweak your plan if you’ve learned any lessons.
Remember, it’s a plan and not written into stone. The most important thing is to achieve your goal, even if that means you have to make a few tweaks here and there.
Get An Accountability Partner
Having an accountability partner will help you to stay on track to smash your business goals. Accountability partners help even more especially if you
- Get distracted by the shiny object syndrome
- Lose hope of ever achieving your goal
- Struggle to stay focused and end up doing lots of other things that aren’t relevant to your goal
Don’t know where to find accountability partners. Facebook groups of like minded individuals in the same niche (but not direct competitors) are great accountability partners.
With like minded individuals in the same niche have similar goals to you, but you’re not competing for the same clients. For example, let’s say you’re a Pinterest virtual assistant.
Join a Facebook group for graphic designers or virtual assistants. Connect with others who aren’t direct competitors and ask if they’re looking for an accountability partner. Just make sure it’s someone you gel with and will keep you motivated. Plus you can help them the same in achieving their goals.
Stay Flexible, Not Overloaded
Being an entrepreneur you’re more than likely solely responsible for your business.
In charge of marketing, sales, accounting, branding, and a whole host of other duties. You’re not just wearing the hat, you’re making the hat. On top of that you’ve got everyday life duties, looking after children, cleaning the house, and prepping meals. Unless you’ve got a big support team behind you, it can be a real juggle.
As part of your action plan, create a schedule when you’re going to do specific tasks. Creating schedules reduces the feeling of anxiety that you’re not getting everything done. This only leads to a feeling that you’re heading into complete and utter disaster.
Keep calm and create a schedule that works for you and your life. Doing this you can clearly see that you’ve got time to get and serve those 10 clients a month.
Accept Your Imperfections
Let’s get something straight!
You’re not going to achieve absolute perfection in achieving your business goals. There’ll be set backs, life will happen and throw you off course. When this happens, you’ve got 2 choices.
Choice Number 1
Throw the towel and just give up.
Choice Number 2
Get straight back to achieving your goal.
Do you think those gurus who you follow on social media have had it plain sailing? Has Gary Vaynerchuck, Neil Patel, Amy Porterfield, had it completely simple in building their own businesses. No!
They’re still human and life happens to them. What sets them apart from those who don’t suceed is that they don’t curl in a ball and give up. They get back to building their business as soon as they can.The time set on the plan may have to change, but the original goal is not changed.
Consistency is key. When you’re consistent in your actions then you’ll see results. You need to be consistent in your
- Brand message
- Results you give your clients
- Marketing strategy
Staying consistent with your audience and potential clients get to know who you are and how you can help them. Going off track in your plan leaves clients unhappy with your offer and confused as to your message.
Be consistent by having a clear strategy to execute your business goals. To help you stay consistent, take baby steps in completing each step of your strategy. Nobody starts at the top, but they all take small steps in getting there.
Small steps consistently that are there getting them one step closer to their goal.
Celebrate Your Wins (However Small)
- Get a lead
- Increase your website visitors
- Grow your social media following
- Getting a client
Celebrate it. Celebrating each win no matter how small or big. By celebrating all of your wins, you keep up the momentum and stay driven to achieving your goal.
Life of an entrepreneur is up and down, feeling like we’re living on a non-stop roller coaster. Therefore, every time you reach a high, celebrate it however you want. You never know when the next high will come.
Bonus tip: Keep a close eye on your health and well-being
If you’re an employee, you may be required to undergo tests and assessments like a safety critical medical to ensure that you are fit to perform your job, but freelancing and running your own business are very different. It’s easy to let your health and well-being fall by the wayside when you have a busy schedule and you don’t have to meet specific targets or requirements.
Keeping a close eye on your health is essential to lower risks and prevent health problems. Treat yourself as you would an employee or a loved one. Prioritise well-being and be proactive in looking after your body and mind. It’s beneficial to keep up to date with routine checks and tests and to embrace a healthy lifestyle. Make time for regular exercise, make sure you have a nutritious diet and take time out to unwind and de-stress.
Achieve your business goals this month, year, or whenever you make them so that you progress your business and don’t stay in the same place. Being a solopreneur doesn’t stop you from fulfilling your goals. Create an action plan and take baby steps to accomplish your dreams.