Build a website for your online business that attracts your target market and generates sales. But before you get started follow this guide to help you create a website that gives you the functionality you need. Plus also learn the pro tips to build a website that attracts your target market without ever having to chase them down.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
Choose A Website Builder
In the first step of learning how to build a website, choose a website builder. Choosing a website builder isn’t just as easy as going onto Google and picking one at random. You need to consider
- Matching your needs
- Good SEO
- Customer support
Over my career as a freelancer, I’ve used many different website builders and heard many different opinions.
Read my experience of using WordPress and Wix. It compares the difference in SEO, mobile-friendliness, and pricing.
A good website builder that matches all of these needs is BlueHost.
Why Choose BlueHost?
If you Google BlueHost, you’ll probably see BlueHost reviews as to why you shouldn’t go with them.
But they’re doing this for a reason.
They’re creating blogs and YouTube videos as they know it’s a headline that will get a lot of clicks and has a high search volume.
So why use BlueHost?
BlueHost has a lot of the things that you need when choosing a website builder.
These things include
- Recommended by WordPress
- Fully Customizable Websites
- Easy to Use Dashboard
- FREE SSL Certificate Included
- SEO friendly
- Starts At £3.05 A Month
- 24/7 Customer Support
Sign Up To BlueHost
Deciding on which website host to start a website for your freelance business is just the first step. Now you need to sign up with a host. If you choose to sign up with BlueHost, here’s what it looks like.
Sign Up With BlueHost Process
The signup process couldn’t be any easier. But if you need some help, bookmark this blog to be guided through each step.
Firstly, hit the image below to signup with BlueHost and get all the good stuff mentioned in the graphic below.
Choose Your Pricing Plan
Signing up to BlueHost, you need to choose the pricing plan that you need.
As you can see from the image below there are 4 different pricing plans. As a freelancer and content creator, I only ever need the Basic plan. It gives me everything that I need.
If however you’re running a bigger business or need multiple websites then you should consider the other 3 plans that BlueHost offers.
For your freelance business, you need to have a domain name that fits your brand.
If you choose to go with a personal brand, then using your own name as the domain is the obvious choice.
Though if you want to go with a business name as your brand, then you need to choose a domain name that’s available and fits the brand you want to create.
How To Choose A Domain Name
Choosing a domain name requires careful thought and consideration. Your domain name is a name you’ve got to stick with throughout your business lifespan.
With this in mind, choose a name that not only fits your business but is also easy to find on search engines, and promote.
Though if you struggle to think of the perfect domain name, here are some useful tools to devise a domain name.
Domain Name Generators
Struggling to create your domain name, there are a whole host of domain name generators out there to help you. Here are some of the top ones out there
- Lean Domain Search
- Name Mesh
- Domains Bot
Setup your domain name on BlueHost
Now that you’ve chosen the right domain name for your online business, you need to claim it for your website. This is what it looks like when you’re setting up your domain name on BlueHost.
Create Your Account With BlueHost
Congratulations! You’ve created a WordPress site on BlueHost, but they just need a few details for the account.
These are just typical details such as name, address, and phone number.
After you’ve signed up for a website host, learned how to build a website, and created a website, you need to design it.
To start designing your BlueHost site, you need to choose your WordPress theme and plugins. These are there to help you give it the look and functionality that you want.
There are many different WordPress themes to choose from. Some are free (with paid upgrades) and some are paid only.
If this is your first website, I would suggest going with a free WordPress theme. Going with a free theme first gives you the opportunity to see what is out there first.
You don’t want to end up in a situation where you’ve paid a lot of money for a theme and you just absolutely hate it. Take the time to research what is out there.
Nobody is going to care if you change your theme a few months or years after launching your website.
WordPress plugins are like apps for your website. They give you the functionality that you need to optimize it and to allow your website to do what you want it to do.
For example, if you want to create a membership site. Then you need a WordPress plugin for this. If you want to sell physical or digital products then you need a WordPress plugin for this.
Here are 11 WordPress plugins that I recommend that you use in starting a website. These WordPress plugins will help you to optimize your site, remove spammers, and get subscribers.
Content For Your Website
Content on your website should be reflecting your personal or business brand.
When creating content you need to consider
- User experience
- Your audience
Before you start creating content, consider the buyer avatar. Your buyer avatar is a fictional representation of who your target market is.
Identifying your buyer persona is a step that most people skip and it hurts them. Your buyer persona is what helps to mold your content. As you need to create content for your buyer persona so that they become buyers.
keywords your target market uses when searching for your product. But remember that when someone has a headache. The keywords that they use are ‘how to get rid of a headache’ or ’causes of a headache’.
Keyword research is what you need to know all about when creating content for your website. Whether you create content for pages or posts, you need to do keyword research first.
With keyword research, you can create content that your target market is actually looking for. So when you create content for the keyword they’re typing into Google, your website page or blog post appears.
To help you get started with keyword research, enroll in this free course on keyword research today. Then you’ll master it and rank on Google quicker.
Rank on Google quicker and generate more sales for your online business.
Keyword Research Tools
After you’ve completed the keyword research course, you need some tools in your kit to help you.
Facebook and Quora
Another method I love for keyword research is using Facebook groups and Quora.
Go where your target market hangs out such as entrepreneurship Facebook groups and Quora Spaces.
When you join these groups and spaces you will start to understand the exact problems they have and the keywords they use.
Google For Content Ideas
There are many advantages to Google and provides you with a wealth of knowledge. Here are 4 tools inside of Google that you should be using to do your keyword research.
Head over to Google and type your topic into the search field but don’t press Enter. Stop and take a look at the queue words that Google suggests for you.
Related to feature at the bottom of the Google search results. Google shows you other searches that are related to the keyword you just put in.
Google Keyword Planner
Google keyword planner is a tool hidden inside Google Ads. Type in your topic and it’ll show keywords plus data for the keyword.
Data on Google keyword planner is
- Average monthly searches
- Cost per click (CPC)
As a rule of thumb, target keywords with high search volume and high cost per click. Keywords with these criteria are of high value to businesses.
Google trends show the trend of any given keyword. You’ll be able to see if it is a rising trend or a keyword that is declining.
You’ve found two keywords that have similar search volume and commercial intent. But, you don’t know which one to pick.
Looking at Google Trends you notice that one keyword is growing in popularity and the other is dropping like a stone. Obviously, you’d want to go with the keyword that’s growing a couple of years ago.
In A Nutshell,
Before you start a website for your freelance business, you need to know what to look for in choosing a website builder, how to build a website and have a content strategy to market your website.
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