How to build a website is the first thing you should be thinking about when deciding to start a website for your freelance business. Though before you sign up for a website builder, you should consider these 5 steps.
- Choose a website builder
- Sign up to a host
- Domain name
- Marketing strategy
1. Choose A Website Builder
In the first step of learning how to build a website, choose a website builder. Choosing a website builder isn’t just as easy as going onto Google and picking one at random. You need to consider
- Matching your needs
- Good SEO
- Customer support
Over my career as a freelancer I’ve used many different website builders and heard many different opinions.
Read my experience of using WordPress and Wix. It compares the difference in SEO, mobile friendliness, and pricing.
A good website builder that matches all of these needs is BlueHost.
Why Choose BlueHost?
If you Google BlueHost, you’ll probably see reviews as to why you shouldn’t go with BlueHost.
But they’re doing this for a reason.
They’re creating blogs and YouTube videos as they know it’s a headline that will get a lot of clicks and has a high search volume.
So why use BlueHost?
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
BlueHost has a lot of the things that you need when choosing a website builder.
These things include
- Recommended by WordPress
- Fully Customizable Websites
- Easy to Use Dashboard
- FREE SSL Certificate Included
- SEO friendly
- Starts At £3.05 A Month
- 24/7 Customer Support
2. Sign Up To BlueHost
Deciding on which website host to start a website for your freelance business is just the first step. Now you need to sign up with a host. If you choose to sign up with BlueHost, here’s what it looks like.
Sign Up With BlueHost Process
Choose Your Pricing Plan
Choose Your Domain Name
Create Your Account With BlueHost
3. Domain Name
For your freelance business, you need to have a domain name that fits your brand.
If you choose to go with a personal brand, then using your own name as the domain is the obvious choice.
Though if you want to go with a business name as your brand, then you need to choose a domain name that’s available and fits the brand you want to create.
How To Choose A Domain Name
Choosing a domain name requires careful thought and consideration. Your domain name is a name you’ve got to stick with throughout your business lifespan.
With this in mind, choose a name that not only fits your business but is also easy to find on search engines, and promote.
Though if you struggle to think of the perfect domain name, here are some useful tools to devise a domain name.
Domain Name Generators
Struggling to create your domain name, there are a whole host of domain name generators out there to help you. Here are some of the top ones out there
- Lean Domain Search
- Name Mesh
- Domains Bot
After you’ve signed up for a website host, learned how to build a website, and created a website, you need to design it.
At the beginning of the design process, you have to consider if it’s reflecting your personal brand or a business brand.
Making this decision will influence your content style. Content, is looked into further in the marketing strategy.
For your freelance business, your website needs to have the following content in the design of your website
- Front page
- About you page
- Services page
- Contact me page
But what’s the point in building a website if nobody sees it? This is why you need a marketing strategy. A marketing strategy to put eyeballs on your website.
5. Marketing Strategy
Implementing a marketing strategy for your website starts with content.
When creating content you need to consider
- User experience
- Your audience
Therefore, when you’re looking at how to build a website, consider the content strategy.
Though, before you start creating content, you need to consider the keywords and your buyer avatar.
This keyword research blueprint will help you uncover keywords that your competition doesn’t know about.
Identifying your buyer persona is a step that most people skip and it hurts them. Your buyer persona is what helps to mould your content. As you need to create content for your buyer persona so that they become clients.
They’re looking for ‘how to be more productive in your business?’ as that’s what they’re struggling with.
Struggling with ideas?
Go onto Facebook groups and forums where your target market hang out such as entrepreneurs, small business owners or business networking groups.
When you join these groups you will start to understand the exact problems they have and the keywords they use.
Google For Content Ideas
There are many advantages to Google and provides you with a wealth of knowledge. Here are 4 tools inside of Google that you should be using to do your keyword research.
Head over to Google and type your topic into the search field but don’t press Enter. Stop and take a look at the queue words that Google suggests for you.
Related to feature at the bottom of the Google search results. Google shows you other searches that are related to the keyword you just put in.
Google Keyword Planner
Google keyword planner is a tool hidden inside Google Ads. Type in your topic and it’ll show keywords plus data for the keyword.
Data on Google keyword planner is
- Average monthly searches
- Cost per click (CPC)
As a rule of thumb, target keywords with high search volume and high cost per click. Keywords with these criteria are of high value to businesses.
Google trends show the trend of any given keyword. You’ll be able to see if it is a rising trend or a keyword that is declining.
You’ve found two keywords that have similar search volume and commercial intent. But, you don’t know which one to pick.
Looking at Google Trends you notice that one keyword is growing in popularity and the other is dropping like a stone. Obviously, you’d want to go with the keyword that’s growing a couple of years ago.
Quora for content ideas
Quora is a massive community of people that ask and answer questions on every topic under the sun. All you need to do is search for your topic on Quora and see which keywords tend to show up.
Wikipedia for content ideas
Wikipedia is the site that has in-depth articles for topics for everything and anything. As we are talking about keyword research, you can use Wikipedia to do so.
In A Nutshell,
Before you start a website for your freelance business, you need to know what to look for in choosing a website builder, how to build a website and have a content strategy to market your website.
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