How do I build a freelance website?

freelance website
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I often get asked ‘How do I build a freelance website?’. Websites are an important part of any successful freelancer business as you need an online business.

WordPress websites are a great option in creating a freelance website that you can design yourself and give it the functionality you need.

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.

WordPress websites are by far the most popular as in 2019 there are over 75 million WordPress sites. Though just signing up to a WordPress host is not all you need to do, you have to design and build your freelance website.

Here are the top 3 factors you need to think about when you build your freelance website.

1. Choosing your theme (how your website is designed and looks)

2. Keywords you need to use in attracting the right customers to your website

3. Creating an elevator pitch where you can effortlessly put across to the customer how you can help them

1. Decide On A Theme For Your Freelance Website

On your WordPress site, first thing you need to do is to choose on the theme. The theme is how your WordPress site will appear. These are the top 5 WordPress themes for freelance websites.


Divi WordPress theme can be enjoyed by design professionals and newcomers alike, giving you the power to create spectacular designs with surprising ease and efficiency.


Kalium WordPress theme will showcase your work in the best way that you always wanted. 


Ezio WordPress theme is armed with 14 different portfolio layouts, perfect for the freelancer to showcase their work.


SEO WP theme is perfect for the digital marketing freelancer.


If as part of your freelance business, you are wanting to sell products digital or physical, then this theme is perfect for you. 

2. Keyword Research

This keyword research blueprint will help you uncover keywords that your competition doesn’t know about.

Step 1 Identify Your Buyer Persona For Your Freelance Website

Source | HubSpot

Identifying your buyer persona is a step that most people skip and it hurts them. When identifying your buyer persona, don’t do what other companies. Otherwise you will end up with the exact same keywords.

So lets say your a virtual assistant building a freelance website, do not choose the keyword virtual assistant services. Instead, think like your potential customers when they are looking for solutions to their problems.

What would they type into Google for when someone needs a virtual assistant?

They are looking for ‘how to be more productive in your business?’ For example.

Step 2 Find topics that your customers care about 

Struggling with ideas?

Go onto Facebook groups and forums where your target market hang out such as entrepreneurs, small business owners or business networking groups.

When you join these groups you will start to understand the exact problems they have and the keywords they use.

Step 3 Use Google

There are many advantages to Google and provides you with a wealth of knowledge. Here are 4 tools inside of Google that you should be using to do your keyword research.

Google Suggest

To use this strategy just head over to Google and type your topic into the search field but don’t press Enter instead take a look at the queue words that google suggests for you. These are usually awesome longtail keywords that you can go after.

Quick Pro Tip 1 

Try putting a few spaces before your keyword this will show you a completely different set of keyword ideas.

Google Search Related To

Use the Google search related to feature at the bottom of the search results. Google shows you other searches that are related to the keyword you just put in. These related to search keywords are usually excellent longtail keywords that you can target with your content.

Google Keyword Planner

Source | Backlinko

To use this free tool inside Google, type in one of your potential keywords. Next, take a look at the suggested bid column, this shows you how much advertisers are spending on Google Ads for a single click from this keyword. 

The higher the suggested bid, the more valuable that keyword is. Another simple way to size a commercial intent is to see how many Google Ads appear when you search for your keyword in Google. If you search for your keyword and see lots of ads it means that people are chomping at the bit to bring those searchers to their site.

Google Trends

Source | WordStream

Google trends is another tool inside of Google that shows the trend of any given keyword. You will be able to see if it is a rising trend or a keyword that is declining.

For example, let’s say that you found two keywords that have similar search volume and commercial intent. But, you don’t know which one to pick. 

Looking at Google Trends you notice that one keyword is growing in popularity and the other is dropping like a stone. Obviously, you’d want to go with the keyword that’s growing a couple of years ago.

Step 4 Use Quora

Quora is a massive community of people that ask and answer questions on every topic under the sun. All you need to do is search for your topic on Quora and see which keywords tend to show up. 

Step 5 Use Wikipedia

Wikipedia is the site that has in-depth articles for topics for everything and anything. As we are talking about keyword research, you can use Wikipedia to do so. 

Head over to Wikipedia and type in your topic. Next, take a look at the other entries that that article links too. These are usually closely related topics and even potential keywords themselves. 

Also make sure you check out the table of contents as there are usually keywords that are close to your topic. Now you have a list of potential keywords, it’s time to choose the best from your list how by analyzing each keywords commercial intent.

3. Elevator Pitch

Whether you’re a job seeker or an entrepreneur, having an elevator pitch is essential for your career progression. This simple, yet powerful representation of who you are will give you more confidence when meeting with prospective clients, attending networking events, or job fairs. 

Before we jump into how to write the perfect pitch, remember that the purpose of an elevator pitch is to quickly let others know what your expertise are and what your greatest accomplishments are. 

Elevator pitches are designed to ignite a two-sided conversation.

Tip number 1 Identify who you are and who you help. 

Start with a simple statement that quickly grabs the attention of the other person and piques their interest. 

Here’s an example of how I would start my own elevator pitch. 

“I am a career and business strategy coach helping working professionals find a career that brings true happiness and fulfillment.” 

Tip number 2 Identify your why 

To keep the other person engaged, mention why you do what you do. This will help you better explain your purpose and better clarify your passion and commitment to what you do. 

Better explaining is one of the reasons why the person you are talking to takes action in the end. 

So here’s how I would explain this in my elevator pitch: 

“One of my greatest passions is to provide award-winning business guidance to professionals that want to learn top-notch business strategies, marketing tactics and close sales”

Now your elevator pitch is very similar to a professional bio. To learn more about how to write a short, professional bio, I created a video that will help you do just that. I’ll go ahead and link that video up below. 

Tip number 3 Explain what makes you unique. 

After you’ve explained who you are, who you help, and why you help them, you then want to talk about: what makes you so special? What makes you different!

An easy way to do this is to mention your greatest accomplishments. What are some of the largest problems you’ve solved or major contributions you’ve made. 

This will help keep the momentum going and will give you credibility. So here’s how I can explain this in my elevator pitch: 

“In addition to business strategy, I help my clients explore options for growing their business. I provide actionable advice to those that are striving to become larger businesses.” 

Tip number 4 Include a call to action. 

Your goal at the end of the conversation should be to get the other person to take some type of action. One of my favorite ways to get the other person to take action is by asking them a simple question.

Tip number 5 Practice and revise. 

One of the best things you can do is to practice your elevator pitch out loud. Say it to your family members, to friends, even colleagues and coworkers. 

Don’t be afraid to change it. Your elevator pitch will go through different iterations and will change over time, depending on your recent accomplishments or the problems you’ve solved. 

Remember, you don’t want to ramble when it comes to your elevator pitch. You want to practice saying it within 30 seconds or less. 

Now to make sure you get it right when it comes to your elevator pitch, follow this simple formula I am a [and then list what you are] helping [list who you help]. One of my greatest passions is [and then list one of your passions here]. I’ve been fortunate to [and then list some of the biggest problems you’ve solved or some of your greatest accomplishments]. Have you ever [and then list the question you have to get them to take action in the end].

Next Steps…

Now that you are on your way to designing your website for your freelance business. Let me know in the comments below what you think and I will reply.

2 thoughts on “How do I build a freelance website?

  1. I have a blog and been using it mostly to write my passion. I’m planning to use it for build my freelance job as well. Thank you so much for this great post! xxx

  2. Thank you for reading my post. Good luck with building a freelance career. Don’t forget to check out my site for further tips and tricks to grow your freelance business.

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