Growing your online business can be hard to do at the best of times. But what makes it harder to do, when you don’t have a brand awareness strategy.
A brand awareness strategy helps you to grow your business.
Freelancers who aren’t using a brand awareness strategy are losing out on clients. Losing out on potential sales and the income they can earn by freelancing.
Importance of a brand awareness strategy for your online business
Make an effort to improve your brand awareness strategy, and get your brand in front of your audience more times.
More times putting your brand in front of your ideal clients. Ideal clients then consume your content or even buy your freelance services.
Use the 7 ideas in this blog post and you’ll be able to make those essential impressions that people need before buying your freelance services.
Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.
Get referrals from clients because word of mouth is powerful
88% of consumers place trust in word-of-mouth recommendations from people in their network. Getting referrals from clients is number 1 in a brand awareness strategy.
Your current client base is the first place you should be looking at when trying to increase your reach. Go to your existing or previous (but happy) clients and ask them for referrals.
Simply tell them to mention your freelance business to anyone who could benefit from your services.
Offer a reward for any referrals made that resulted in a sale by offering a free gift or a discount on their next purchase with you. This offer will boost the client’s desire to refer people in their network to you.
Start using storytelling with guest blogging
Marketers have been using storytelling for years. They use storytelling as it helps the brand make a connection with its audience.
Publications are seeking guest blogs from experts in their niche to share a story about how they got a specific success in their niche. Want to get seen in a publication that’s in your niche, pitch them a story.
A compelling story that’ll help their audience.
When you do guest blogging as part of your brand awareness strategy you’ll attract a new audience to your business. Attracted as their interest in you is piqued when they read your story and want to learn more about you.
As humans, we’re nosey and want to learn more about people. Guest blogging fills this need and increases your brand awareness.
Have awareness of what’s going on in your niche
Do you know what’s going on in your niche right now? If not, get to know what’s going on.
By getting to know what’s going on in your niche you can make comments about it. Commentary in your social media, blog, or emails. Position yourself as the expert in your niche and know exactly what’s going on.
Plus, when you do this you can make predictions about what you think will happen.
Neil Patel makes predictions about what he thinks will happen in the SEO niche. This has caused him to expand his visibility as people do turn to him for his opinions on what will happen.
Attend local events that have your target market in
Do you remember this? When there was life before Covid-19 and we could gather at events. Well with lockdown easing across the UK, it looks like this could become a possibility again. But if it doesn’t, go onto a platform such as Eventbrite for events in your niche and there will be one being held via a Zoom call.
Find an opportunity to attend one of these events (even if it’s virtually) to meet others in your niche. Meeting others in your niche will always give you the opportunity to expand your business’s visibility.
Use infographics and get backlinks to your site
Infographics are brilliant for freelancers to use as it gives your target market information in a simple graphic. Used for link building, infographics with valuable content are great for brand awareness.
Businesses will see the infographic and want to link to the infographic without ever having to pitch.
But for this to happen, you need to ensure that the infographic is of high quality and has original research.
To start creating infographics, you can just use a free graphic design tool. The graphic design tool we love for our infographics is Canva. They have great templates available and are easy to customize for your branding whilst still looking professional.
Begin doing joint ventures with other freelancers
Ever looked at your indirect competitors to increase your brand visibility? By partnering up with your indirect competitors you can increase your reach.
What do I mean by indirect competitors?
Indirect competitors are freelancers who sell a service to the same target market that you do. But what makes them interesting and valuable is that they are selling services that aren’t the same as yours.
For example, let’s say you’re an SEO freelancer who is helping people get more traffic to their website organically.
Partner with a freelancer who provides Instagram services. As those on Instagram have an aim of increasing their website traffic organically.
Start working together and increase your brand visibility.
Work together such as on a webinar, Facebook challenge, or just simply referring clients to each other. This works in both of your interests and works very well as it’s a form of marketing that has been done long before digital marketing.
Podcasting for brand awareness
Podcasts are becoming huge in generating brand awareness. Entrepreneurs are using podcasts to be able to reach their target market. Getting them on their email list to sell their products and services to later on.
More and more podcasts are being used by the host to interview experts on the topic that’s being discussed on the day’s show.
When you bring on a guest (or even be a guest yourself on a podcast) you increase your audience reach. Therefore if you’re interested in starting a podcast (or being invited to be a guest) to increase your brand’s visibility.
Start networking with experts in your niche that you’d love to interview.
However, if you’re considering starting a podcast make sure that you find a gap in your niche. Make your podcast unique to what’s already out there. Watch the entrepreneurs already doing podcasts successfully in your niche and learn from them.
In A Nutshell,
Brand awareness strategy is essential for freelancers to grow their business. Freelancers who aren’t using a brand awareness strategy are losing out on clients. With these 7 ideas, you’ll increase your profile and attract more clients to your freelance business.
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