7 Brand awareness strategy ideas for freelancers wanting more clients

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Brand awareness strategy is essential for freelancers to grow their business. Freelancers who aren’t using a brand awareness strategy are losing out on clients. Losing out on potential sales and the income they can earn by freelancing. Here are the 7 brand awareness techniques you can use to how your freelance business.

  1. Referrals from clients
  2. Storytelling through guest blogging
  3. Awareness of what’s going on in your niche
  4. Attend local events with your target market in
  5. Infographics
  6. JV’s with freelancers
  7. Podcasting

On average, it takes 5 to 7 impressions for people to remember your brand.

Make an effort to improve your brand awareness strategy, and get your brand in front of your audience more times.

More times putting your brand in front of your ideal clients. Ideal clients then consume your content or even buy your freelance services.

Use the 7 ideas in this blog post and you’ll be able to make those essential impressions that people need before buying your freelance services.

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.

Referrals from clients

88% of consumers place trust in word-of-mouth recommendations from people in their network. Getting referrals from clients is number 1 in a brand awareness strategy.

Your current client base is the first place you should be looking at when trying to increase your reach. Go to your existing or previous (but happy) clients and ask them for referrals. Simply tell them to mention your freelance business to anyone who could benefit from your services.

Offer a reward for any referrals made that resulted in a sale by offering a free gift or a discount on their next purchase with you. This offer will boost the client’s desire to refer people in their network to you.

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