Are Bluehost SEO tools worth it? Uncovering the truth

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Are BlueHost SEO tools worth it? You may be considering starting a website to build a business that makes you money and fits your lifestyle. Building a website on BlueHost is a great first step to make, but should you get their SEO tools or go to some other supplier of SEO tools? We’ll be uncovering the truth right here.

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.

What are BlueHost SEO tools?

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BlueHost created a feature for their customers who buy a website from them, this is their SEO tool.

With their SEO tools, you get an action plan. On your action plan, you’ll get specific tasks that you need to do in order to improve your SEO.

You’ll find these in your dashboard when you buy their SEO tools.

bluehost seo tools dashboard

Do you need SEO tools?

Well, let’s look at this question in a different way. Do you want your website to appear on the first page of search engines and make you money?

Then, it’s a great big fat yes, you do need SEO tools.

But which SEO tools you need comes down to what you need and your budget.

Do you want to be found online only or do you want to be found in your local area?

Is your budget unlimited or do you have a shoestring budget? No shame if you’re living on a shoestring budget, we’ve all been there. It’s just about being resourceful and finding the right resources at your disposal.

Yes, there are some free SEO tools out there.

BlueHost tools aren’t free but if you can put the money in then yes they are very helpful to have. But BlueHost’s tools aren’t the only ones you should be looking at.

Yoast SEO is another top SEO tool that you should be paying attention to. Plus there is a free plan as well as a premium plan.

BlueHost SEO tools vs Yoast

Every other WordPress site has got Yoast SEO plugin on it and for good reason. It’s a very powerful WordPress plugin and it’s free.

Now you may be thinking that with the free plan, you won’t get much. But I use the Yoast SEO plugin free plan with the XML sitemap plugin and I get everything that I need.

Yes, I don’t use BlueHost’s offer. But if you take a look at Yoast SEO and think that you need to use the premium plan then go for it.

However, if you want to check out BlueHosts offer, then you can get a 50% discount from their SEO tools when you sign up right here.

BlueHost SEO tools review

Look across the web and you’ll find lots of different opinions about BlueHosts SEO tools.

But I’m not here to give you my personal opinion about it. I’ll just give you the pros and cons of Bluehost’s SEO tools.

If you’re sitting on the fence wondering whether or not you should be using BlueHost. Check out my review here of how you can build an online business that makes money using BlueHost.

Pros of using their SEO tools

Bluehost SEO tools make it easy for anyone to optimize a site. Yes, you don’t need to be an SEO expert to rank on search engines.

But SEO is a massive subject and you should always stay up to date with how you can boost your SEO. Not forgetting, learn about SEO so you stay up to date with those Google updates.

According to Moz.com, Google makes 500-600 updates a year. So you need to know about the updates that matter and what you need to do so your website rankings aren’t hurt by them.

As we’ve established, SEO is a vast subject. That’s why Bluehost focuses on the most important pillars of SEO. 

These pillars give you a good foundation to optimize your site and fix errors. In turn, helping drive more organic traffic to your site and convert visitors into customers.

Having said that, let’s take a look at what Bluehost SEO Tools include:

  • Personal SEO report
  • Site audit
  • Keyword target
  • On Page optimization
  • Competitor reports
  • Real-time notifications

So what about the cons to BlueHosts SEO tools?

Cons of using their tools

Bluehost SEO tools have everything you need when you’re just getting started with SEO.

That said, it’s missing advanced features that any growing website needs in order to outrank competitors and see consistent results.

So what are these advanced features it’s missing? Here are the key areas where Bluehost SEO tools are lacking:

  • Limited keyword tracking
  • No on-page suggestions 
  • Limited competitor reports
  • No sitemaps
  • Zero integration options

Although it’s missing these features there are other tools you can get to ensure you don’t miss out.

For example, having no sitemap from BlueHost SEO tools doesn’t hinder my site. In fact, I get the sitemap from a WordPress plugin called XML Sitemap & Google News.

There are so many other tools that you can use that’ll help you with everything that it doesn’t do. So don’t get despaired by the missing features. Do your research and you’ll find other help for free or a low fee.

So you can see that Bluehost SEO tools have their pros and cons. But it all comes down to its price and if it’s worth it.

In A Nutshell,

So are BlueHost SEO tools worth it? In my opinion, they are worth it if you’re completely new to SEO. If you need hand-holding in helping you to master SEO and get ranking on those search engines then use their SEO tools. However, if you’re a master at SEO, then it may not be as much worthwhile investment. Although, it may still help you by giving you prompts reminding you of what you need to do in order to boost your website traffic.

Don’t forget that if you signup to BlueHost today you can get 50% off their SEO tools when you click this link.