Starting a blog is a very exciting time, but there are 5 things that you should know first. Go through these blogging tips so you start your blog on the right foot.
Let’s start with these first blogging tips to follow your passion.
Follow your passion
Choosing what topic to write your first blog about can be tricky to decide. Do you go with that list of the topmost profitable blogs?
Spoiler alert – it’s the personal finance niche. Check sites such as Nerd Wallet and Money Supermarket. They are very profitable blogs that are making money with affiliate marketing and display advertisements.
But what if you’ve got no interest in personal finance? Simple you don’t go into that niche unless you’ve got the money to pay writers to create blogs on those topics.
This is where following your passion comes in.
Following your passion and you can create blog posts that are easy to write. Just needing to work on your blog 2-3 hours a day creating content your audience will love.
Speaking about love, your love and passion for the topic will naturally come through.
However, if you’re anything like me, you’ve got a few passions. So how do you decide what passion you should go with for your first blog?
Deciding which passion to blog about
Before I started Freelancer Lifestyle, I had a few other potential passions, these included
- Living with Multiple Sclerosis
- Life after coercive control
- Overcoming an alcoholic parent
- Regaining a happy life through exercise
To help narrow down which I should be blogging about, I used keyword research tactics.
Doing keyword research on Google, Quora, and Answer the Public I finally realized that there was a gap in the entrepreneurship and freelancing space.
Finding the gap in the blogosphere to slot yourself in
From the keyword research tactics, you’ve discovered there’s a demand to learn more about a specific niche.
But now you need to work out your unique selling point (USP). A USP is how you’re going to be different from other blogs out there on the web.
With Freelancer Lifestyle, it’s a blog not just about starting a freelance business and getting freelance jobs. But it’s also a blog teaching you about the tools out there you can use to market your business and build sustainable passive income streams.
A lot of blogs and YouTube channels I see are either one or the other. With Freelancer Lifestyle, I’m teaching my readers how the two things are interlinked and can help you in your online business journey.
Don’t get cut up on the smallest things
Don’t get stuck with perfectionism when creating a blog. Stop being a perfectionist is the second blogging tip.
Those perfectionist things like choosing the right branding, logo, and about us page. If you get stuck on these things you’ll never move forward and be stuck on the idea phase.
Your blog is a business and all businesses are evolving. Evolving to meet the changing needs of their audience.
What you want to be thinking about is how you can satisfy your target market today with your blogs. What do they need to hear? Afterward, those other things will come more naturally as your blog evolves.
What you should be doing right now instead for your blog
When you stop being a perfectionist, you create your logo and brand for what works right now.
Then after a few months and you start to get feedback from your readers, you’ll find what works for your blog. Looking at your analytics, you’ll see what blogs get the most traction.
For your branding, you’ll learn with publishing blog posts what you naturally say and the language your audience says. Learning this, you can make a brand and about us page that is more natural and aligned with what your readers need.
Your blog might just be a project for you or a business idea. But what you’re doing is giving real people a resource that they need. So whenever you’re creating blog posts or marketing material, think of the audience first and what they need.
Therefore, to get your blog moving (or even just getting started), stop wasting time on your about page. Perfecting your logo, and rewriting your tagline 100 times. Just don’t be a perfectionist because this is holding you back from getting starting and making money blogging.
Blogging is a marathon and not a sprint. This is what you need to remember when starting your blogging business. Because this is not a get-rich scheme, it’s a business.
If you want to make a full-time income from blogging then you need to be working on it full time. Yes, that means working on it 5 days a week and doing at least 5 hours a day.
What to do when you start blogging full time
When you’re starting out, you need to be posting out new blogs 3-4 times a week. Writing blog posts is not your only job.
What you should also be doing is growing your audience.
Grow your audience effectively and quickly for your blog using social media platforms and forums. But only use a couple of platforms. More importantly, platforms with your audience on.
The other thing that you should be growing is your email list. When you build an email list, give people who are already subscribed to you, updates on when you publish new blog posts.
You can build an email list quickly and easily. Read my blog post on how you can build an email list without using ads.
Building your audience, you’re building the know, like, and trust factor. This is essential when you add affiliate links, digital products, coaching to your blog. Because when your audience knows, likes, and trusts you, they are more likely to buy from you.
Without building the know, like, and trust factor, you can start to think your blog is failing. Don’t think that your blog is failing if you don’t see it making money straight away. It takes time to do and I’ve never heard of an overnight success.
People who are successful work hard, work smart, and never give up.
Check your analytics but don’t go into analysis paralysis
Analytics is a great tool to understand your audience better. But it comes with a big problem. You start checking your analytics all the time, get stressed over every little thing, and end up in analysis paralysis.
Beat analysis paralysis and use analytics the correct way.
To know what is working for your blogging business and what blogs are really taking off and what’s not, you need to look at your analytics.
There are many different tools from Google to help with this along with your website host.
But only check your analytics once a week or month for example. Different analytics tools to use are:
- Website analytics (Google Search Console or Google Analytics)
- Twitter analytics
- Pinterest analytics
Then set up a routine for when you’re going to check your analytics. This in the end gives you a clearer understanding of what’s going on with your audience and blog.
What you should invest into your blog
There are 3 things that you should be investing in. With these 4 things then you can grow your blog faster and look more professional. But don’t worry, none of these things cost the earth.
The majority of the world’s blog posts are done on WordPress. To get a professional-looking WordPress site, you need a host.
A WordPress host is essentially your site’s landlord that you pay rent to. Then with the property you’re renting from the landlord (host) you get all the fixtures and fittings but you can design it however you like.
There are a lot of hosts offering varying prices. But Freelancer Lifestyle uses BlueHost because it’s an affordable host at $2.95 a month and they give a lot of support to you.
Graphic design app
If you’re not a graphic designer by any stretch of the imagination then there are tools out there to help you.
A tool that we use at Freelancer Lifestyle is Canva.
With Canva I can create beautiful graphics for my blog posts, social media marketing, eBooks, and PDF’s to use as lead magnets.
Upgrade to the Pro version of Canva and you’ll get access to a branding kit and access to more graphics in their library.
Canva Pro is a real bargain at $10.99 as it’s something we use lots.
Email marketing software
For every $1 spent on email marketing $42 according to Litmus. Meaning that when you invest in email marketing software, you’re going to get a good return on investment (ROI).
At Freelancer Lifestyle, we love the email marketing software GetResponse. With GetResponse we can
- Build unlimited email lists
- Send autoresponders
- Newsletter blasts
- Build sales funnels
- Store files of digital products we want to sell
There are other things you can invest in before you start your blog. But these are the top 3 things you should be looking at first.
In A Nutshell,
Those are my top 5 blogging tips you should know before you start a blog. Good luck with your blogging journey and check out this free eBook giving you the blueprint to starting a profitable blog.