3 Hacks to Blogging for Business

Blogging for business does work for freelancers. Whether you have your own website, adding articles to LinkedIn pulse, or sharing stories on Medium they all work as lead generating machines. Use these 3 hacks to use blogs in your freelance business to generate high-quality leads.

  1. Sprinkle CTA’s
  2. Entice leads with content upgrades
  3. Embrace pop-ups

Blogging and creating content upgrades is an incredibly useful tool to increase traffic to your website and to your freelance services. With the help of SEO strategies like keywords, titles, meta descriptions, and blog posts become a powerful tool for gaining visibility for your brand.

Whether you blog on your own website, on LinkedIn Pulse, or on Medium. Blogging for business is really powerful for freelancers to get leads. Leads that are genuinely interested in you and working with you in some way. Wether using your freelance services or even being coached by you.

Blogging for business is an extremely powerful tool that freelancers should be using to generate leads.

Disclosure: Some of the links in this post are ‘affiliate links’. This means if you click on the link and purchase the item, I will receive an affiliate commission.

Sprinkle CTA’s throughout your blog

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If you’ve got someone reading your blog who could be seriously interested in using your freelance services, then they don’t know how to unless you tell them. You may be looking at your website thinking it’s obvious, but that’s the trouble you’re looking through your eyes not the clients eyes.

They could be just thinking that you have a blog to give information on a specific problem you’re passionate about. Monetizing your blog through

  • Ads
  • Affiliate Links
  • Digital Products

So you need to sprinkle call to actions throughout your blog so people know exactly how they can start working with you.

Start sprinkling the call to actions at the start of your blog after the introduction. Another time inside the conclusion and a couple of times throughout the body of the blog. Whenever you’re sprinkling the call to actions, it needs to make sense.

Making sense of the keywords that the call to action is linked too. For instance, if you specialize in creating Instagram graphics but your call to action is linked to the keyword ‘Instagram hashtag research’, it just doesn’t make sense. When someone sees a keyword with a clickable link the two things need to connect.

So sprinkle call to actions throughout your blog so you collect leads wherever it makes sense to do so. When it doesn’t make sense you will just confuse the potential lead. Don’t confuse people, always make sense throughout your blog when collecting leads.

See the power of lead magnet funnel
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