5 Steps to set your freelance rates (that’s fair)

set freelance rates

Set freelance rates can be a huge hurdle to overcome. When researching on Google as to what to charge, you can be inundated with lots of contradicting information.

Plus it doesn’t help when you have freelancer platforms that have low rates like Fiverr. Then you have so called experts on freelancing telling you to start at charging hundreds of dollars per hour or project.

I know, I was there. I was overwhelmed and burned out just with the amount of information out there.

Finally after I pt myself back together, I worked out a plan. A plan to be able to earn what I wanted to earn given the amount of time I really do have. By the way I am not someone who works around the clock.

I have a chronic illness and a young child, so I am always feeling knackered and cannot work 40+ hours a week.

Therefore, I have created for you a simple 5 step plan to set your freelance rate. Set a freelance rate that is true for your freelance business and what is true for your circumstances.

Step #1 What are your income goals?

Always start with this in mind when you set your freelance rates.

Whether you just want to earn enough money to pay the bills, earn money to pay the bills plus have a better quality of life or earn that six figure income. Yeah, you know that six figure income people are always talking about. It is all possible, but all starts with a plan and a vision.

Vision boards are a useful tool in this step as it helps you to visualize what these goals will help you achieve. More importantly, vision boards help you to achieve your goals.

Top 5 Vision Board Apps

As with everything else there is an app to create vision boards. Here are 5 vision board apps you can do. Click on the pictures and learn more about each one. That way you can decide if they are a true match for you.

App #1 Subliminal Vision Boards

vision board app

App #2 Hay House Vision Board

vision board app

App #3 Wishboard

vision board app

App #4 Visuapp

vision board app

App #5 Mind Movies

vision board app

Step #2 What are your running costs?

Not the costs of your running shoes, but the costs of running your freelance business. These costs are a big factor when you set your freelance rates.

Insurance costs

You want to have insurance, even as a freelancer. If you are taking on projects that have a high cost to your customer then you need to take on a liability insurance as if you make a mistake they may want to take you to court over it.

This problem couldn’t be more truer than freelancers who are in bookkeeping or accounting services. Freelancers in this niche need an insurance that covers there asses, just incase things go wrong.

Bookkeeping Services

Speaking of bookkeeping services, as a freelancer it is a good idea to have a bookkeeper. Having someone being able to manage your finances and tax return whilst you are earning the money makes your time more productive. Over time you will be saving yourself hours of work that you can be using to assist your clients.

Here is a list of the top 5 tools I use to have more productivity in my freelance business, check them out.

Website Hosting

Website hosting is a must have for freelancers. For freelancers to be successful, they need to have an online presence and a shop window for prospective customers to look at what it is you do and are an expert in.

Therefore, you need to choose a website host that is reliable and is the best for freelancers. Bluehost offers an affordable website hosting solution for freelancers.

You can self host your own WordPress site, but this is not advisable as you’ll run into these issues:

  • Piracy (hackers stealing your content)
  • Run out of space – quickly
  • Don’t own your own content

But with a hosting company you will get more control, freedom and security with your website. Click here to learn more about the Bluehost, the best web hosting

Step #3 What about times you don’t work?

Unless you are planning on working 365 days a year to reach your income goals, you need to add in the factor of how many holiday days you will have and any potential sick days.

Sick days may be a little bit harder to calculate. As who exactly plans on having a cold?!

If you are fortunate enough to be in good health, you can just plan on the possibility of going down with a cold. But if you have a chronic illness like MS (Multiple Sclerosis) then this can be trickier to plan for.

Chronic Illness

As a fighter of MS, I know that I am normally ill 2 days of the week. For the rest of the week I can do my work like a normal person. With this in mind I always plan for this.


Another aspect that I have to plan for is that I have a young child and she requires my attention on the weekend. Maybe you have children or family members you care for. How much time do you have to give them?

All of these other factors make up our lives and we have to add them into the calculation as to how we will achieve our goal income.

Step #4 Set Your Freelance Rates

set freelance rates

Step #5 Package Your Services?

Packaging your services instead of charging per hour does tend to work out better for freelancers. What’s even better is that clients love packaged services.

Clients love packaged services because they are looking at the full service you are providing, how long it will take you to complete and what the final cost is. Hourly rates only tell the client how much you are charging per hour to work on a project, not much else

Here are some tips on how you can package your freelance services.

Also I have created for you a cash calendar. This cash calendar is a 12 month plan for you to build your dream income in the next year.

With the cash calendar you will know what services and products you are wanting to promote and when.

Click the image below and you can download the cash calendar for FREE as a gift to you.

create a year profit plan

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